Elastic / A52: Honda Accord “Instruments”

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Design and VFX team Elastic/A52 rock out for Honda Accord in this highly colorful CG jazz spot, as they show off how much hidden space the new Accord Crosstour really offers.

Appealing to a younger, musically-minded target market, its aesthetic and general concept hits a home run. Design-wise, the palette is alive with energy and pop and the beautifully animated characters have a unique look that works an interesting transitional device.

Posted on Motionographer

(Geek Alert!) The Esquire AR Issue

EsquireARWhile many other motion studios try to find their way to the interactive future, Psyop teamed up with the digital aces at The Barbarian Group and went there.

The Esquire Augmented Reality issue hit US newsstands Tuesday with a raft of interactive vignettes that employ augmented reality (AR) to bring classic Psyopian illustrations up from the printed page.

The Barbarian Group conceived of the project and it’s their custom nerd voodoo that powers the Psyop-made content featuring cover boy Robert Downey Jr., actor Jeremy Renner and hottie Gillian Jacobs.

Do you read, view or play with the issue? All of the above. It’s like print, motion and interactive media got a little loose together and – bow chicka wow wow! – birthed this futuristic love child.

The experience requires a download from the Esquire site and a physical copy of the December 2009 issue. Or does it? Some clever Googling may get you to at least some of the AR markers.

Posted on Motionographer

Smilefaucet Screening/Release Party

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If you’re in NYC next week, check out the DVD release party and screening for the 9th edition of Smilefaucet. There will be only one more ever so don’t miss it!

Fontana’s @ 105 Eldridge St. Between Broome & Grand
Wednesday, November 18th @ 7pm — Screenings @ 8:30pm & 10:00pm
$2 @ door

RSVP: info@smilefaucet.com

Posted on Motionographer

Fumiko no Kokuhaku


Hailing from the land of the rising sun, this quirky independent short film is about the confession of Fumiko. It’s a simple plot but, extremely well executed and will be sure to raise a smile. I’m not entirely sure on what the girl says at the end, but if you are able to understand Japanese then we’d be super grateful for the translation.
The dialog at the beggining and at the end is the same. The girl asks “Would you like to go out with me ?” The boy answers “Sorry, I have to focus on baseball training …”

For more information and staff translation check out Catsuka.

Be sure to check out their amazing Making of to see all the storyboards, character development and research.


Credits:
Animation / Artwork / CG / Audio: Hiroyasu Ishida
Artwork / CG textures: Yuko Iwase, Kazuhiro Murakami
Anim: Tatsuro Kawano
CG Modeling: Yusaku Nagata

Posted on Motionographer

We Were Monkey’s Land of Talk

its-okay
UPDATED with process imagery and making-of details.

It warms my heart to bring you even more darkness for the main page as we near Halloween. Directing duo, WeWereMonkeys (Mihai Wilson and Davide Di Saro), construct a dreamlike landscape inhabited by Amazonian Queen, Antiope, for Land of Talk’s “It’s Okay.”

Abstract, yet immersive; this piece evokes. It’s refreshing to see this trend of subtlety and nuance permeating animation/mixed-media work. We’ve got all the tools, but let’s worry about telling the story first. Well done Monkeys.

Posted on Motionographer

Amautalab and Flamboyant Paradise: MTV Nitro Circus

Updated with Credits List and Info from Press Release

Amautalab_Nitro

Amautalab, who brought you ‘Tokyo Now’ and ‘Fernet 1882′, has teamed up with Flamboyant Paradise to bring you this series of fun promos for MTV Nitro Circus: ‘Mountain’, ‘Snow’, ‘Desert’, ‘Canyon’, and ‘Lake.

Nitro Circus is produced by the creators of ‘Jackass’, and features daring stunts performed by Travis Pastrana. According to the Amautalab, the plasticine material was a perfect match to reflect the resilient nature of stunt performers: ‘even while suffering these kinds of painful blows, he gets up and continues as if nothing had happened.

Beautiful and darkly humorous, they’re the perfect treat for your mid-week slump. They make me want to run out there and buy a dirt bike, helmet and life insurance against everything under the sun (and sea)!

Also check out the rest of their work here, especially the range of their quirky love-projects (under ‘Broadcast Independent’ category). However, be warned, the first three are NSFW.

Campaign: Nitro Circus

Client: MTV Networks

Product: Nitro Circus

VP Creative: Sean Saylor

Creative Director: Juan Frontini

Copywriter: Nico Sommer

Art Director: Nacho Gil

Manager WDS: Josefina Marfil

Producer: Delfina Chiesa

Director: Martin Jalfen y Javier Lourenço

Production Companies: Amautalab y Flamboyant Paradise

Stop Motion Animation: Pablo Turcatti

Art Direction: Gabo Gesualdi (Amautalab)

Director of Photography: Juan Maglione

Executive Producers: Guido Rutenberg, Antonio Vallarta

Post Production: Pablo Izaguirre (Flamboyant Paradise)

Audio: Noroeste Música y Sonido.

Spot 1: Mountain

Spot 2: Snow

Spot 3: Desert

Spot 4: Canyon

Spot 5: Lake

Posted on Motionographer

Christian Borstlap Stripes for Stamps

ZEGELFILM

Christian Borstlap recently finished these deliciously simple animated illustrations for Dutch children’s charity, Kinderpostzegels.
Paul Postma did a great job of bringing Christian’s colourful illustrations to life, complimenting them with a playfully restrained animation style to really let their personalities shine.

If you have a spare minute I recommend taking some time to look through Christian’s recently update portfolio of loveliness.

Posted on Motionographer

Hornet The Decemberists

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We recently posted a trailer for Hornet’s visual-collaboration with The Decemberists. However, off the tails of Monday’s premier at UCLA’s Royce Hall, it seemed appropriate to follow up with a more in-depth look, including notes from each director.

After deciding to make a film to accompany their new album, the band initially approached Jonathan Wells of Flux to curate, who in turn brought Hornet on-board to produce the pieces with three Hornet directors and a fourth. Although the assumptive budget of a project like this was a mere fraction of most commercial campaigns, this is a positive reminder that production companies are content-creation partners and curatorial entities — hopefully a sentiment that continues to permeate the mainstream.

Broken up into the four sides of the vinyl album, the directors each chose a side to work on with the decided theme of the seasons. Similar to Exquisite Corpse style projects like Psst! Pass It On, the directors were able to work independently of each other, and consulted one another when they got to the end of their section.

Here are extended cut-downs from the hour-long piece: Side A (Peter Sluszka), Side B (Julia Pott), Side C (Guilherme Marcondes) & Side D (Santa Maria)

Guilherme Marcondes:

The unifying theme for the project as a whole was “the woods”. Somehow we all did something involving trees, forests etc. To divide each director’s segment we created quick graphical transitions representing the four seasons. My segment, for instance, was connected to the previous by autumnal falling leaves and to the following one by a shower of snowflakes.

I developed my segment along with artist Andrezza Valentin. We wanted to do something that would look like an environment for the band to perform in front of. It should be an animated set-design that would hopefully transport the audience into that world, providing a special context for the songs to be performed. we didn’t go literal on the interpretation of the lyrics. The idea was to enhance the overall mood of the music. Our sequence of songs was the darkest in the album (which I liked very much) so we decided to go for some eerie symbolism combined with more abstract psychedelic moments. There were several elements representing the passing of time like the sun, the moon, an eclipse, ruins and human bones.

I used a high speed camera (Phantom) to shot some elements. Other elements were illustrations or photographs. Everything was composed later in After Effects. The biggest challenge was to create such a long duration film in a relatively short amount of time.

Peter Sluszka:

Listening to the Hazards of Love, an animist theme becomes apparent very early on in the narrative. I wanted to explore this aspect of the story and how it related to the mysterious, forest environment, which is why I focused on vegetation and organic elements, shooting them as if they were animated by the same spirits driving the plot and protagonists. Musically, the Prelude is stark and minimal, transitioning to a fuller second track that evokes a sense of travel and discovery. Visually, the film mirrors this progression, starting with a void as seeds spiral in hypnotically, resolving in a dense, overgrown forrest that helps establish an ambiance and mood for all the narrative to come. The third and fourth tracks continue in this vein, with animated leaves, trees, mushrooms, and flowers synced to the music in an abstract interplay with the plot and characters.
All four tracks from the first side combine high speed footage shot on the Phantom camera with stop-motion animation, photographed largely on a multi-plane set up.

Santa Maria:

After we listened to the album and heard the lyrics a few times, we decided that we should shoot video. We thought of something that could be eerie and a little unnerving as well as magical and nostalgic. So we decided to literally go into the forest with a camera a bright light and a fog machine. In the end it was more or less an experiment, along with an abstract story about shooting stars.

The band didn’t want to dwell on the lyrics so much so we decided to make a piece based on the feeling of the music. Overall the music flows very naturally and is a strange mix of beauty and sadness… we tried our best to match that with melancholy imagery.

Julia Pott

Some of the imagery was based upon diagrams and drawings found in science text books. I also borrowed from old nature magazines and journals to create a collaged background to set off the hand drawn animation. I wanted to make each scene like a moving illustration. I looked at the naive style that is currently popular in contemporary illustration. I have a whole bunch of National Geographics from the 80’s which I used as a reference for the animal characters. The season that I was assigned was summer. I tried to use imagery that I associated with summer but without being overtly bright and warm. By setting most of the film at night I could use summery imagery whilst maintaining a sinister edge. When working on more commercial projects you’re often required to squeeze a lot of information into a very short amount of time. It’s been great to work on a project in which there is opportunity to let the work breathe and use a slower. It’s also a rare chance to work alongside other filmmakers to be part of a bigger picture

CREDITS:

Client: Capitol Records
Agency: Flux
Creative Directors: Jonathan Wells and Meg Wells (Flux)
Production Company: Hornet Inc.
Executive Producers: Michael Feder (Hornet Inc.), Jonathan Wells (Flux)
Producer: Hana Shimizu (Hornet Inc.)
Editor: Anita Chao (Hornet Inc.)

(Side A)

Director: Peter Sluszka
Editor: Anita Chao
Compositor: Andrew Macfarlane
Fabricator: Matt Christensen, Connie Chan
Live Action Producer: Joel Kretschman
DP: Othmar Dickbauer
Gaffer: Michael Yetter
Key Grip: Joe Mandeville
Art Dept.: Tim McDonald, Kevin Coyle

(Side B)

Director: Julia Pott
Assistant Director: Robin Bushell
Compositors: Matt Layzell, Danny Boyle, Tom Brown
Animation Assistant: Rosie Miles

(Side C)

Director: Guilherme Marcondes
Art Direction: Andrezza Valentin and Guilherme Marcondes  
3D Artist: Diogo Kalil
Live Action Producer: Joel Kretschman
DP: Othmar Dickbauer
Gaffer: Michael Yetter
Key Grip: Joe Mandeville
Art Dept.: Tim McDonald, Kevin Coyle

(Side D)

Director: Santa Maria
Key Grip: Sarah Edney

Management: Jason Colton and Ron Laffitte for Red Light Management

Special Thanks: Dan Cohen, Danny Lockwood, Sharon Lord, Shawn Kirkham, Cem Kurosman, Angelique Groh, Zack Kortright, John Harrison, Michael Yetter

Posted on Motionographer

The Cat Piano

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A few years ago now on one of my many internet safari outings, I remember stumbling upon an animated gif of what I now know was a Cat Piano. Fascinated by this demonic instrument of evil, I delved into it’s history to see what I could unearth, thinking to myself “This would make a great idea for a animation some how”. However, unlike the extremely talented directing duo of Eddie White & Ari Gibson, I left it at that. And I’m extremely happy that they perused their idea! What we have here is a wonderfully dark tale narrated by none other than Nick Cave. A truly great animation short that you can’t help but become engrossed within it’s world and enjoy every moment.

You can also find the cat pianos potent influence in the recent Coke Yeah Yeah Yeah commercial, with Calvin Harris.

Source: Feed

Posted on Motionographer

Japanese Google Street View

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You have to really admire the Japanese and their animation. They can take something as mundane as how Google Street View works, and transform it into something so quirky and charming! I really enjoy all the contraptions employed to get the job done, it stokes that little fire in my heart that Wallace and Gromit sparked as a child.

Unfortunately my ability to read Japanese is about on par with my Chinese, so I’ve no idea who created the animation. If you do know, then please let me know.
Made by Pangra!

Posted on Motionographer