(Geek Alert!) The Esquire AR Issue
Posted in: Animation, esquire, Experimental, General, Interactive, Psyop, the barbarian group
While many other motion studios try to find their way to the interactive future, Psyop teamed up with the digital aces at The Barbarian Group and went there.
The Esquire Augmented Reality issue hit US newsstands Tuesday with a raft of interactive vignettes that employ augmented reality (AR) to bring classic Psyopian illustrations up from the printed page.
The Barbarian Group conceived of the project and it’s their custom nerd voodoo that powers the Psyop-made content featuring cover boy Robert Downey Jr., actor Jeremy Renner and hottie Gillian Jacobs.
Do you read, view or play with the issue? All of the above. It’s like print, motion and interactive media got a little loose together and – bow chicka wow wow! – birthed this futuristic love child.
The experience requires a download from the Esquire site and a physical copy of the December 2009 issue. Or does it? Some clever Googling may get you to at least some of the AR markers.
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