1st Ave Machine’s colorful alter ego, SpecialGuest, presents a new spot for Zune HD. This spot is Vinicius Costa’s commercial directorial debut with SpecialGuest, following his fantastic short film earlier this year.
From Vinicius: “For this spot I decided to represent high definition in a different way using light, contrast and colors.” No doubt! As with his other work, there’s endless playful, loving details lighting up the environment around them – hopping notes on the turntable, the mixing board faders amidst the vinyl records, the sonic mountains, the dimensionality of the other worlds through the Zune window, to name a few.
Director: Vinicius Costa
Creative Director: Aaron Duffy
Technical Directors: Dan Gregoras & Sam O’Hare
Lead Compositor: Weito Chow
3D Modeler: Joe Nguyen
Production Company: 1st Ave Machine
Executive Producer: Serge Patzak
Head of Production: Hae-Sook Song
Head of Creative Development: Claire Mitchell
Agency: Central Planning
Producer: Michael Lovelady
Associate Producer: Todd Carlson
Zune Creative Director: Ramiro Torres