Stella Artois Give Beautifully

Stella Artois was first created for the holidays as a gift to the people of Leuven, Belgium. Each holiday season, the brand’s origins – reflected by the Latin “Stella,” or star – are celebrated in a variety of ways. This season, Stella Artois chose to lift up and celebrate real-world examples of thoughtful, timeless gift-giving. “Give Beautifully”, the commercial stars a piano, a film camera, holiday lights and more, all of which are now on the Stella Artois gift list. Even snow will be gifted. Stella Artois will tell the tales of the emotional moment the gifts meet their lucky recipients through a series of online short films, promoting the hashtag #givebeautifully. The “Give Beautifully” film series, shot in Argentina, the United Kingdom and the United States, will extend through the holiday season across 10 countries. The “Give Beautifully” films feature real people rather than actors. They showcase examples of loss and redemption, love and community, timeless romance and artistic beauty—as viewers follow special objects traveling to cities around the world to be revealed as gifts.

Stella Artois Give Beautifully

Lights. Jeff is the owner of Parson Landing, a tree farm on the outskirts of Portland, a passion he took up when he and his wife Jaimee left their big-city jobs ten years ago. This holiday season, Jaimee will surprise Jeff by decorating an old oak tree on their farm with thousands of holiday lights. A romantic sight set against the Oregon sunset, it’s a dream Jeff has held for years. Jaimee will unveil the surprise during a holiday party with friends.

Snow. It never snows in Buenos Aires. But one day in 2007, it did and that was the day of Florencia and Pablo’s first date. They’ve been inseparable ever since. For their wedding anniversary, Florencia wants to recreate the magic of the couple’s first date. See how she surprises her husband and the people of Buenos Aires with a rare, beautiful gift.

Camera. Rachel moved to Nashville, TN, to follow her dream of being a documentary filmmaker. She makes beautiful films highlighting local artists and members of her community. As she strives to grow as a storyteller, she has been saving up for a camera that will improve her craft. This year, her best friend Emily wants to give Rachel a gift to help her realize her ambitions.

Piano. Maeve moved from Dublin to London so she could be with her boyfriend, Brendan. She was forced to leave behind her beloved piano as it was way too big to move. A passionate pianist, Maeve hasn’t played since. This holiday season, see the beautiful surprise Brendan plans for her.

The “Give Beautifully” spots are one element in a larger initiative intended to celebrate Stella Artois’ holiday heritage, including a limited-edition pack, gift packs and a 750ml holiday bottle, ideal for gifting and for seasonal celebrations. The “Give Beautifully” short films, full of memorable surprises, can be viewed at

“Stella Artois was first created for the holidays as a gift to the people of Leuven, Belgium, so this year we want to replicate the spirit of our origins of thoughtful gift-giving,” said Debora Koyama, global vice president, Stella Artois. “We wish to invite people to pay extra care and attention to what’s truly meaningful to the recipient. This year’s holiday campaign shines a light on the art of finding a truly personal gift for loved ones. As inspiration, we feature real-world thoughtful gifts as props in our TV ad and online videos.”


The Stella Artois Give Beautifully campaign was developed at Mother London by global executive creative director Gustavo Sousa, senior art director Mariano Cassissi, senior copywriter Sasha Markova, art director Hannah Tarpey, copywriter James Sellick, producers James Letham, James Turham, Craig Keppler and Bronwen Londsdale.

Filming of “Fallen Star” was shot by 300ml via Park Pictures and Wanda Productions.

Filming of “Snow” was shot by director Luke Monaghan via Riff Raff Films with director of photography Benjamin Kitchens, producer Matt Fone and production manager Jane Tredget. Editor was Paul O’Reilly. Post production was done at The Mill. Sound was produced at Wave Studios.

Filming of “Piano” was shot by director Anthony Austin via Bosh with producer Jane Lloyd, production manager Dan Keefe. Editor was Jack Williams. Post was done at The Mill. Sound was produced at Wave Studios.

Filming of “Lights” and “Camera” was shot by director Ethan Berger via After All with executive producers Ike Martin, Rian Moore, producer Francesco Soru, and director of photography Kevin Fletcher. Post production was done at Versus, New York, by editor Lindsay Houston, assistant editor Pilar Rico Sorianoo, post producer Samantha Louise, graphics/VFX artist Justin Barnes and colourist Matt Rosenblum. Audio Post was done at Digital One. Original music is by Alex Casnoff.

Jimmy Fallon & Rashida Jones Sing Holiday Parodies of Ariana Grande, Sam Smith, Nicki Minaj

Jimmy & Rashida sing a medley of holiday-themed parodies of the year’s biggest songs. Lyrics below.

“All About That Bass”
Yeah, my mama she cooked me a turkey with all the sides
Then she made me some cranberry sauce and then 12 pumpkin pies
Because you know I’m gonna gain some weight, gain some weight (need sweatpants)
I’m gonna gain some weight, gain some weight (need sweatpants)

“Stay With Me”
Oh won’t you, drink with me?
I hate my, family
They’re insane, it’s plain to see
So won’t you, drink with me?

“Turn Down For What”
Stuff a duck, inside a turkey’s butt…
Turducken for what?
Turducken for what?

You know what to do on this Hanukkah
Dreidel dreidel dreidel
Dreidel dreidel dreidel

My Secret Santa don’t –
My Secret Santa don’t –
My Secret Santa don’t want none unless you got gifts, hon!

“Bang Bang”
I’ve got a special thing I like to drink, when I get thirsty and it’s Christmastime
Just take some nutmeg and some cinnamon, and then you mix it up it tastes so fine
Egg nog!
Into your mug (Just add some whiskey)
Egg nog!
Getting you drunk (I’m feelin’ tipsy)

“Let It Go”
Mistletoe, mistletoe
Just bought a bunch at the store
Mistletoe, mistletoe
Gonna hang it from my door
I don’t care who I kiss today
Let your tongue stick out
Cold sores never bothered me anyway

Christmas ball
He had a big red suit
With a sack full of loot
With eight reindeers and a sleigh
Had a big round belly like a bowl full of jelly
And he came around on Christmas day…
Santa Claus!

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The Tonight Show Starring Jimmy Fallon features hilarious highlights from the show including: comedy sketches, music parodies, celebrity interviews, ridiculous games, and, of course, Jimmy’s Thank You Notes and hashtags! You’ll also find behind the scenes videos and other great web exclusives.

Jimmy Fallon & Rashida Jones Sing Holiday Parodies of Ariana Grande, Sam Smith, Nicki Minaj

Star Wars: The Force Awakens Official Teaser

Get your first look at Star Wars: The Force Awakens in the new 88-second teaser.

Episode VII in the Star Wars Saga, Star Wars: The Force Awakens, opens in theaters December 18, 2015.

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Star Wars: The Force Awakens, directed by J.J. Abrams from a screenplay by Lawrence Kasdan & Abrams, features a cast including actors John Boyega, Daisy Ridley, Adam Driver, Oscar Isaac, Andy Serkis, Academy Award winner Lupita Nyong’o, Gwendoline Christie, Crystal Clarke, Pip Andersen, Domhnall Gleeson, and Max von Sydow. They will join the original stars of the saga, Harrison Ford, Carrie Fisher, Mark Hamill, Anthony Daniels, Peter Mayhew, and Kenny Baker.

The film is being produced by Kathleen Kennedy, J.J. Abrams, and Bryan Burk, and John Williams returns as the composer.

Leviathan Ages. A Short Film by Jon Yeo.

Bound in ancient celestial ballet, nine dead Kings arise to claim a fallen Emperor. A new short film by Jon Yeo. Featuring narration by Robert Blythe, and an original score by Radium. The Making of Leviathan Ages: We breath life into the Octopus Emperor here: Here about the process on Directors Notes: Read a review on The Stop Button:

Leviathan Ages – Making of the Octopus-Emperor

Making of for the scenes with the octopus-create from Jon Yeo’s project “Leviathan Ages” Check out more at: My website: Diogo Dias:

The Making of Leviathan Ages.

Some of the research, design and production behind ‘Leviathan Ages’ Bound in ancient celestial ballet, nine dead Kings arise to claim a fallen Emperor. A new short film by Jon Yeo. Featuring narration by Robert Blythe, and an original score by Radium.

Harrods Fine Jewellery Room

Mainframe has strengthened it’s relationship with Harrods with a beautiful new animation to promote their fine watch and jewellery rooms. Mainframe were asked to base the piece around a clockwork insect and re-imagined a Bee’s journey through beautiful gold and diamond encrusted garden scene to a hive inspired by Faberge and the dome atop the Harrods building. It was great to be able to write, produce, direct and animate a piece of content that has the versatility to play out as a cinema advert as well as in store, online and iPad app content. Stills from the animation are also featuring in press ads running in Vanity Fair, Tatler and Harpers Bazar Production studio: Mainframe Director: Liam Chapple  3D Lead: Rebekah King- Britton Producer: Amy Smith  Exec Producer: Adam Jenns Animation:  Han Park  Simon Wattage  Modelling: Diogo Diaz  Pauline Costantini Lighting/Render: Alex Doorman Tom Scarlett Rebekah King – Britton  Comp: Frank Engen Lucas Girault Grade:  Ludovic Roussaux 

Cofidis – Les motards : Préjugés, pourquoi ?

Nouvelle campagne de publicité pour Cofidis “Préjugés, pourquoi?”. La websérie vient bousculer les préjugés avec humour et dérision. La réalisateur de Passion Paris, Jack Antoine Charlot, utilise la preuve par l’absurde pour mettre en scène différents personnages avec un regard critique sur le monde actuel. Agence = Hérézie Réalisateur = Jack Antoine Charlot Production = Passion Paris

The Making of Harrods Fine Jewellery Room

Harrods – Fine Watch Room

Client: Harrods 
Director: Mainframe 
Sound: SNK Studios

 After the success working with Harrods on the By Appointment project we were really excited to get involved with this one. The client came to us with a fairly open concept for this spot, a nest of ants work together to create the iconic Harrods logo using parts from watch movements. Mainframe was responsible for creating the flow and narrative of the spot, concentrating on camera moves and set-ups, trying to create shots that would draw the viewer into the story and emphasise the macro scale of the scenes. An important part of the R&D for our animators was studying the behaviour and movement of ants. We were lucky to find some amazing reference footage from a BBC documentary, (always at the forefront of the game!). This was vital as reference for the last two shots, how they interact in the piles or ‘death spiral’, as it is known in ant circles. The studio predominantly uses Maya as standard but the ant pile shot required more complicated dynamic simulations, which was taken care of with pFlow in 3ds Max. The rest of the ant flocking animation was made using nParticles, curve flow and instanced geometry with walk cycles in Maya. We rendered using V-Ray in Maya and used the Foundry’s Nuke to composite, then added Video Copilot optical flares for some finishing touches. The most demanding technical aspect of this project surrounded the scale of the piece. Starting in macro before pulling out and reveal the enormity of the swarm, thousands of ants, all working together. This was achieved using a V-Ray proxy/Maya particle combo. The proxies in V-Ray allow a huge number of objects to be in a scene, whilst only displaying a fraction of the faces actually present. This makes moving around the viewport and generally working with the scene bearable, without which it would be chug central. Our workflow involved a generic walk-cycle instanced as a V-Ray proxy in the particle system with tweaks to the movement so the pace of the ant matched the cyclet. We used the same technique for the cogs in the logo, which was modelled then converted after animation and reimported into the scene as a proxy.