Mercedes Big Race Fable

Mercedes is running “The Big Race”, an integrated advertising campaign associated with the 2015 Super Bowl, featuring Aesop’s fable characters Tortoise and Hare. Mercedes has been building interest in the campaign over the weeks leading up to the big game, with teasers featuring former football player Jerry Rice. Mercedes has also rolled out a social extension that includes Twitter accounts for the Tortoise and the Hare and a call for viewers to show their support by tweeting either #TeamTortoise or #TeamHare. Online at bigrace.com, the campaign is designed to promote the 2016 Mercedes-AMG GT S.

Mercedes Big Race Selfie

Mercedes Big Race Tortoise and Hare

Mercedes Big Race Tortoise in Factory

Mercedes Big Race AMG GT-S

Mercedes Big Race Winner

Rice discusses who will win the race between the Tortoise and the Hare with eight-year-old and “pet rabbit owner” Andrew Hunter.

On this segment of Showdown with Jerry Rice, Stephanie Branton, Playboy’s Miss September 2014, predicts that the Hare will win on game day, and she’s got the evidence to back it up.

On this edition of Showdown with Jerry Rice, Jerry brings in the Tortoise for a phone interview. Unfortunately, the phone line isn’t exactly “secure.” Nothing’s going to stop the Hare from having his say.

Mike & Mike in the Morning debate who will win in The Big Race between the Tortoise and the Hare. “Greenie” loves a good underdog story, while Golic favors reality over storybook endings.

Fable Credits

The Mercedes Big Race campaign was developed at Merkley + Partners and Razorfish by executive creative director Andy Hirsch, group creative director Chris Landi, associate creative director/art director Kirk Mosel, art director Jenna Lowy and copywriter Gregory Kissler, and broadcast production director Gary Grossman, senior producer Alex Kobak and agency producer Chris Coccaro.

Animation of the Mercedes Big Race commercial was produced by director Robert Stromberg via RSA Films with director of photography Paul Cameron, executive producer Tracie Norfleet, line producer Alejandra Quesada and production designer Jan Roelfs.

Editor was Steve Gandolfi at Cut & Run, New York, with executive producer Raná Martin, producer Ellese Jobin, and assistant editor Stacy Peterson.

Visual effects and grade were produced at MPC New York by VFX managing director Justin Brukman, VFX executive producer Camila De Biaggi, VFX senior producer Victoria Lovejoy, VFX supervisor/3D Lead Chris Bernier, creative director/2D lead Alex Lovejoy, lead animator Graeme Revell, colorist James Tillett, VFX team Carl Fong, Jonathan McKee, Gigi Ng, Jacob Fradkin, Tyler Cole, Andres Weber, Tiago Dias, Charlotte Bae, Angela Carafas, Reginald Emvula, Emma Taylor, David Estis, Carolyn Figel, Kelly Bruce, Andrew Montague, Dan Fine, Anthony Patti, Danica Parry, Lee Wolland, Lukas Wadya, Michael Nieves, Ross Scroble, Bill Burg, Anderson Ko, Sean Curran, Anthony Traviesco, Chloe Dawe, Carlos E. Flores, Jimmy San, Irene Kim-Ahiska, ShuChen Lin, Cody Chen, John Patterson, Martin Boksar, Chris Gereg, Brian Houlihan, Nick Tanner, Ajai Verghese John, Akshay Wadwalkar, Manjunath Ramakrishna, Sumesh Chammancheri, Vittal Kuntla, Bibin Balan P., Minju Thottiparambil Sukumaran, Pritesh Krishnappa Kotian, Raju Ganesh S., Inigo Vimal Roy, Debalina Dasgupta, Amlan Manna, Ankan Sanyal, Allwyn Lopes, Debashish Raha, Jacob Oommen, Elangovan Ganeshan, Ganesh Kumar S., D. Venkatesan, Dheeraj Hebbar, Amresh Kumar, Raj Kumar R., S Rajesh, Shalwin Shaiju, Vikram Kumar Singh, Sachin Suresharo Dhapudkar, Swarup Kumar Panigrahi, Rajkumar C., S. Sundaramoorthy, Vinoth Kumar.

Sound was designed by Bill Chesley at Henryboy and mixed by Philip Loeb at Heard City. Music was produced at Woodwork Music.

Teaser Credits

Filming for the teasers was shot by director Greg Popp via Supply & Demand with managing partner Tim Case and Charles Salice, executive producer Jeff Scruton, head of production Rika Osenberg, producer Henri Dragonas, director of photography Mark Plummer.

Post production was done at ODD-NY by creative director Gary Breslin, head of production Matthew Turke, producer Bennett Lieber.

Editor was Georgia Dodson at Cut & Run with executive producer Jeane Lane. Colourist was Chris Ryan at Nice Shoes.

Sound was mixed at Sound Lounge by Seth Phillips.

Weather map goes crazy live on the air


2960 degrees in Cave Creek?! FOX 10’s Cory McCloskey leads viewers through a hilarious weathercast after his weather map malfunctions. Technology doesn’t always cooperate, but luckily Cory knows how to handle the “heat!”

#CowArt with a drone


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I fly a drone over our cattle while I try my hand at Cow Art with the feed truck.
CoPilot: Kyle Riesen

SNICKERS® – The Making of The Brady Bunch


From re-creating the famous living room to digital mouth replacement, go behind the scenes and see what it took to make the SNICKERS Super Bowl commercial featuring The Brady Bunch.

SNICKERS® – “The Brady Bunch”


In this special episode, we find out what happens to Marcia and Jan when they’re hungry. Let’s just say it’s not pretty.

https://www.facebook.com/snickers
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http://www.snickers.com

Bettine Le Beau – A Lucky Girl


Collaboration with collage artist Martin O’Neill, edited from an interview we conducted with the indefatigable Bettine end of last year. http://cutitout.co.uk/studio/studio Based on an interview with holocaust survivor Bettine Le Beau. Commissioned for the Holocaust Memorial Memory Makers Project. http://keepthememoryalive.hmd.org.uk/the-artists/

NYC, 1981


A24 and A MOST VIOLENT YEAR present NYC, 1981 Director: Austin Peters Director of Photography: Eric K. Yue Producer: Danny Dewes Executive Producer: Zoe Beyer for A24 Editor: Jesse Overman Assistant Editors: Tayler Braasch, Paul Little Sound Recordist: Andrew Yip Casting: Salome Ogenfuss Color: Mikey Rossiter @ The Mill Sound Mix: Heard City All Film Processed at Deluxe NYC Featuring: Penny Arcade Johnnie Mae Dapper Dan Wayne Walsh Nick Rosello Curtis Sliwa and the Guardian Angels A MOST VIOLENT YEAR – Now Playing Everywhere newyorkcity1981.com

Winning at Rock Paper Scissors – Numberphile


Squarespace: http://www.squarespace.com/numberphile
This video features Hannah Fry – https://twitter.com/fryrsquared
More on this topic (and lizards): http://youtu.be/Z8lv2vy5vco
And even more on this topic: http://youtu.be/ygHwBxWyI6E
The paper: http://bit.ly/RPSpaper

Reddit for this video: http://redd.it/2tq25k

Art and animation by Pete McPartlan

NUMBERPHILE
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Videos by Brady Haran

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The Challenge for Today’s Parents Talk at NY-Presbyterian Hospital


Shefali Tsabary, Ph.D., is a clinical psychologist with a private practice in New York. She is the author of is the award-winning, The Conscious Parent. Prefaced by HH The Dalai Lama, this book revolutionizes the parenting paradigm. Check more details at: https://drshefali.com/

Curiosity & Opportunity: Jane Ní Dhulchaointigh, CEO, Sugru


This is part two in the Curiosity & Opportunity series produced by Michal Dzierza and Ian Sanders. We ask creators, entrepreneurs and explorers what drives them, curiosity or opportunity. Or both? Jane Ní Dhulchaointigh invented Sugru (Irish for ‘play’), a self-curing substance similar to silicone, which has thousands of uses (and users). Here she tells us the story behind Sugru and how curiosity plays a key role in her professional life. See the previous episode here: https://vimeo.com/112965480 www.iansanders.com www.dzierza.com www.sugru.com