February 28 is World Rare Disease Day. Dompé, a biopharmaceutical company which invests in researching cures for rare diseases, has worked with Italian Federation for Rare Diseases, UNIAMO F.I.M.R., to launch “The Rarest Ones”, a film connecting the dangers faced by endangered animals with the dangers faced by people with rare diseases. 22 year old Tommaso Gallupi, who suffers from the rare disease hyperphenylalaninemia, appears nude in the scenic surroundings of Lazio, Abruzzo and the Canary Islands. The film highlights how campaigns to raise awareness of the possible danger of extinction of some species of wildlife – such as a polar bears, seals, dophins, whales – attract significant media attention and can provoke a reaction of sympathy and indignation. In comparison, rare diseases in humans receive less attention from the media and are little known by the public. It is estimated that in Europe, about 24-36 million people are affected by a rare disease. In the US, it is estimated that number is around 25 million.
Tommaso Galluppi has become the official ambassador of the campaign. “I had no hesitation in agreeing to take part in this film. It was not easy because I had to bare not only my body, but also my soul, my personal experience with the world of rare diseases. I found myself shooting in the desert, in the snow, in caves and in water,” commented Tommaso. “I was looking for a ‘solid’ way of giving voice to people like me who struggle every day – and I found it in this project”.
The Dompé Rarest Ones campaign was developed at Saatchi & Saatchi Milan by regional creative director John Pallant, executive creative director Agostino Toscana, creative directors/art directors Alessandro Orlandi, Manuel Musilli, copywriters Antonio Di Battista and Leonardo Cotti, senior digital strategist Stefano Caridi, agency producer Erica Lora-Lamia, and account manager Francesca Bertocco working with Dompé team Eugenio Aringhieri, Alessandro Aquilio, Laura Sprea and Benedetta Bitozzi.
Filming was shot by director Roberto Saku Cinardi via Al One with director of photography Luca Esposito, executive producer Alan Vele, editor Marcello Saurino, FX artist Luca Della Grotta, line producer Riccardo Cesarini, production manager Domiziana De Fulvio, production coordinator Silvia Dragonetti. Colorist was Claudio Beltrami at BAND with producer Andrea Bomba.
Sound and music was produced by Guido Smider and Michele Caiati. Audio production was done at General Jingles.
PR was handled by MSL Group. Social media was handled by Ambito5.