Marvel fanatic, Tony Goldmark shares all MCU scenes in chronological order; goes viral

The COVID-19 pandemic has forced everybody to be homebound. And a Marvel fan has utilised his quarantine to make a list of every MCU (Marvel Cinematic Universe) scene till date, arranged in chronological order. He, Tony Goldmark, then took to Twitter to share it on 27 May, which went viral in no time. 

The Marvel Fan also mentioned that he has not included ABC or Netflix TV shows, shorts or any deleted scenes of this chronology. Instead, he only counted flashbacks. “Obviously, this only covers the 23 MCU movies so far. No ABC or Netflix TV shows, no shorts, no deleted scenes. I only counted flashbacks when they could be easily isolated from their respective film’s ‘present’,” he mentioned. He shared a numbered list of all the scenes with their start and end time in his Tweet.

“There are a few instances where I allowed the movies some creative editing license (like the sequence in Thor: The Dark World when it keeps cutting back-and-forth, heist movie-style, between Thor planning with the Warriors Three, and them executing that plan)… And admittedly a LOT of this is just my own personal headcanon conjecture, but I’ve double- and triple-checked my work here and to my knowledge, none of this is contradictory. Enjoy, people as insane as me!,” he further added. 

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PBS KIDS to launch animated series ‘Hero Elementary’ on 1 June

PBS KIDS is launching a new multiplatform animated series, Hero Elementary on 1 June on all PBS stations. 

Co-created by former Sesame Street EP Carol-Lynn Parente and co-produced by Twin Cities PBS and Portfolio Entertainment, Hero Elementary is expected to spark a love of science among kids and understand its power.

This all-new animated show takes the superhero theme in a fresh direction: the lead character is on the autism spectrum.

 Hero Elementary centers around a school for budding superheroes, where kids learn to master their innate powers, like flying and teleportation, while exploring science along the way. Targeted to children aged four to seven, the series will feature important tools to help them solve problems by encouraging them to think and act like scientists, igniting their natural curiosity. Hero Elementary also showcases character and social-emotional concepts such as kindness, empathy, and commitment to working together to solve problems.

 Commenting on the series, PBS KIDS Content head Linda Simensky said, “With its unique, fun and informative stem, literacy and social-emotional learning curriculum, Hero Elementary is sure to be a heroic hit with kids, parents and teachers alike.”

The stories of the animated series revolves around a diverse group of super students, led by their quirky and enthusiastic teacher, Mr. Sparks. The team works together to help people, solve problems, and try to make the world a better place. When their imperfect powers aren’t up to the task, they look to their other powers – the superpowers of science – to help them investigate, observe, make predictions, and figure out a solution.

 The “Sparks’ Crew” includes Lucita Sky, an empathetic natural leader with the power to fly – and a fear of heights; AJ Gadgets, a superhero who is passionate about all things “super” and has the ability of thought projection and making super gadgets – and who also happens to be on the Autism spectrum; Sara Snap, who’s tiny, but mighty, with super strength and the power to teleport; and Benny Bubbles, a loyal and protective animal lover with a heart of gold, who can create amazing bubbles that double as force fields and more. Both Mr. Sparks and Lucita are bilingual Spanish/English speakers. Rounding out the crew is Fur Blur, the class hamster with an epic appetite and super speed.

 Hero Elementary has the right formula to help empower kids to make a difference in their own backyards and beyond by actively doing science. The series combines the excitement of superheroes and the power of science to help show kids that they can be superheroes and save the day, too,” added Parente, who co-created the series with Christine Ferraro. 

 The science curriculum in Hero Elementary addresses crucial components of children’s learning – the ability to develop and test ideas, ask questions, predict, and observe – skills known to contribute to learning in other content areas, such as literacy, language development and critical thinking. Each episode will include two animated 11-minute stories accompanied with interstitial content. The series is currently in production for 40 half-hour episodes, which will premiere on PBS stations, the PBS KIDS 24*7 channel and PBS KIDS digital platforms.

Along with the television series, the Hero Elementary universe will include a collection of interactive digital components to supplement and expand the television world, reinforce learning, and encourage interactive play for kids everywhere. Hero Elementary games will be available on and on the free PBS KIDS Games App, along with clips and full episodes streaming across PBS KIDS’ video platforms, including the free PBS KIDS Video App. A collection of Hero Elementary parent and educator resources will be available on PBS KIDS for Parents and PBS LearningMedia, respectively.

 Hero Elementary is funded by a Ready To Learn grant from the U.S. Department of Education. The Ready To Learn Initiative is a federal program that supports the development of innovative educational television and digital media targeted to preschool and early elementary school children and their families.

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Work from home mandate fuels the demand for ASUS’ thin and light and gaming laptops

While the nationwide COVID-19 lockdown has disrupted the growth trajectories of brands across industries, ASUS India has defied the prevalent norms and registered exceptional growth during this period. Recent data by IDC has revealed that ASUS has garnered 15 per cent market share in the consumer notebook segment as of Q1 2020. The brand has witnessed a 40 per cent jump in sales in Q1 2020 as compared to Q4 2019. While the overall laptop consumer market in India declined by almost 26.5 per cent in Q1 2020 as compared to Q4 2019, this comes as a remarkable feat for ASUS.

In the weeks following the sequential relaxation of the lockdown, ASUS has successfully recovered more than 90 per cent of its national sales as compared to pre-COVID 19 phase. Driving this hyper-growth is the increasing demand for high-quality, feature-rich laptops to support the work/study-at-home mandate, bolstered by the rising penchant for online gaming while individuals practice social distancing at home. In line with these trends, ASUS has seen a steady rise in the demand for its ROG and thin and light laptop segments.

Speaking on the developments,  ASUS India business head, consumer and gaming PC, System Business Group Arnold Su, said, “India has always been an important market for ASUS hence investments and growth strategies have been in sync. Our efforts have always been to expand our base and reach out to as many people possible to make technologically advanced and affordable laptops available to them. Post the lockdown has been relaxed in some geographies the pickup pace of our products has been phenomenal, so much so that we expect sales to surpass average sales in the coming weeks. It is heartening to see our brand playing a key role in ensuring smooth work/study-at-home and enthralling gaming experiences for individuals during this challenging situation.”

ASUS aims to cross the 20 per centmarket share by the end of Q3 and a lofty 23 to 25 per cent by the end of Q4 2020. To continue this growth trajectory, ASUS is set to launch an array of new products while expanding its offline presence from 100 stores to 200 stores by the end of 2020. With concerted efforts in terms of enhancing its product portfolio and refining consumer experience, ASUS aims to emerge among the top 3 brands in the consumer laptop segment by the end of 2020.

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Disney World gets approval to reopen on 11 July 

While the world still battles Coronavirus, lockdowns across the world have started to eased up or lifted. Disney World too has received a go ahead on reopening Disney World, Florida on 11 July.

Tourists and Disney fans and admirers can visit the place while maintaining social distancing and wearing masks. This comes after a month after SeaWorld and Universal Studios are set to reopen as well, officials said on Friday, 29 May.

Mayor of Orange County Jerry Demings said, “Walt Disney World Resort and Sea World have received approval of their reopening plans.” 

Florida has also green-lit the reopening of Sea World for 10 June and Walt Disney World for 11 July, Demings said. The Disney parks – Magic Kingdom and Animal Kingdom will also open the same day, followed by the EPCOT center on 15 July.

The Universal Studios theme park already has approval to reopen on 5 June, after the abrupt closure of Orlando’s theme parks in mid-March due to restrictions on public gatherings to contain the spread of the virus.

“It may be different from the last time you visited. But together, we can find new ways to create magical moments — and memories to treasure” – Disney World’s website read.

Orlando, located in central Florida, is home to most of the state’s theme parks and draws millions of visitors from around the world every year.

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Laxmmi Bomb to Gulabo Sitabo, upcoming Bollywood films that will directly release on the OTT platforms

Coronavirus has upended the way industries functioned and Bollywood is no exception. The lockdown and social distancing laws have rendered the ecosystem scrambling for ways to continue their processes and keep the engine going. The movie theatres are closed, some of the major movie releases have been pushed back indefinitely, shooting of new projects have been cancelled; thus, creating a bottleneck in content creation and its delivery. Ineluctably, the film industry is suffering huge losses, with no security of gaining resumption.

 This upheaval and crisis situation has seen a seismic change, not just in content viewership, but also among the filmmakers who are now turning towards OTT platforms to release their content :-

Gulabo Sitabo – Amazon Prime Video

कल रिलीज होगा गुलाबो-सिताबो का ...

Featuring Amitabh Bachchan and Ayushmann Khurrana, the family comedy drama was expected to release in April 2020. However, given the current situation, the film’s release has been delayed. Earlier, director Shoojit Sircar had said in an interview that he’s “open to a digital release if need be” and will decide on it after May 3. Now, the same report by Live Mint says that the film is headed for a digital release and the rights have been acquired by Amazon Prime Video.

 Laxmmi Bomb – Disney+ Hotstar 

Laxmmi Bomb - Wikipedia
Starring Akshay Kumar and Kiara Advani, the film is a horror comedy directed by Raghava Lawrence. It revolves around a man possessed by the ghost of a transgender. The film was supposed to hit the theatres on May 22. As reported by Live Mint, the makers are in talks with Disney+ Hotstar for its digital release. Since there’s a lot of post-production work left, the makers may release it digitally in June.

Dharalu Prabhu – Amazon Prime Video

Dharala Prabhu - Wikipedia

The Tamil remake of Ayushmann Khurrana’s hit film Vicky Donor, which released in theaters on March 13 is now streaming on Amazon Prime Video.

Shershaah – Netflix

Shershaah - Wikipedia

Starring Sidharth Malhotra and Kiara Advani, Shershaah is a biopic based on the life of Param Vir Chakra awardee Captain Vikram Batra. The film is expected to release on July 3. However, given the uncertainty around re-opening of movie theatres, the makers are now, reportedly, negotiating with Netflix for an OTT release.

Gunjan Saxena: The Kargil Girl

Gunjan Saxena - Wikipedia

As per reports by Mint, the makers of films such as Shakuntala Devi featuring Vidya Balan, Gunjan Saxena: The Kargil Girl starring Jahnvi Kapoor, Durgavati featuring Bhumi Pednekar, Jhund and Chehre featuring Amitabh Bachchan, and Ludo that stars Abhishek Bachchan and Aditya Roy Kapur; are also looking forward to a digital release. However, there hasn’t ben any official announcement regarding the same. Karan Johar who is producing Gunjan Saxena: The Kargil Girl recently took to Twitter to clarify the “digital release” status of the film and asked people to wait for an official announcement.


Sooryavanshi - Wikipedia

Sooryavanshi and ’83, that were supposed to release on 24 March and 10 April respectively, have been postponed to an indefinite date. These movies are considered to be crowd-pullers that are expected to do well irrespective of whenever they release, so these are not going to stream on OTT platforms yet. In fact, Akshay Kumar’s Sooryavanshi, Salman Khan’s Radhe: Your Most Wanted Bhai and Varun Dhawan’s Coolie No. 1 are eyeing a Diwali release to set off fireworks at the box office. The postproduction work was being done on the movie in NYVFXWAALA studios before the lockdown.

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10 game releases to look out for in June

As the month of June is around the corner here are the games releases that will see the light of day in May 2020 midst of the global lockdown due to coronavirus outbreak:

Tour de France 2020 (4June): Tour de France 2020  is a game based on the experience and the intensity of the Grande Boucle from inside the peloton with Tour de France 2020. Pedal into the thick of the action as a cyclist for one of the top teams in the Tour de France. Elbow to elbow in the peloton, experience the attacks, breakaways, sprints and other tense situations of this famous race. You will need to optimise your tactics and stamina management to slip on the iconic yellow jersey.

Platforms: Xbox One, PC, PS4

Grounded (9June): Grounded is based on the world which is a vast, beautiful and dangerous place – especially when you have been shrunk to the size of an ant. Explore, build and survive together in thefirst person, multiplayer, survival-adventure. The task of the game is to thrive alongside the hordes of giant insects, fighting to survive the perils of the backyard.
Platforms: Xbox One, PC

Warborn (12 June): Warborn is a strategy games based on the rise up and deploy for battle in the variable armour, a technologically advanced suit of war. With command over this giant robotic weapon, lead a strike force of deadly mecha towards victory and liberation in Warborn. It features turn-based tactics and quick-fire clashes.
Platforms:PS4, Switch, PC, Xbox One

Desperados III (16 June): Desperados III is a real-time tactics video game developed by Mimimi Games and published by THQ Nordic. The first installment in the series since the 2007 spin-off title Helldorado,The task is to command a band of Desperados led by gunslinger John Cooper in the real-time tactics game
Platforms PS4, Xbox One, PC

Disintegration (16June): Disintegration is an upcoming first-person shooter that incorporates elements of real-time strategy games. directed by the co-creator of Halo, Marcus Lehto, the game is shaping up to have similarly intriguing sci-fi elements, where you play as a group of humans-turned-robotic outlaws striving to reclaim control over society from a militant superpower bent on converting humanity into robots.
PlatformsPS4, Xbox One, PC

The Last Of Us Part II (19 June): Set five years after the events of its universally loved predecessor, Naughty Dog’s The Last Of Us Part II follows an older Ellie and Joel, who have finally found a life of peace among a thriving community of survivors. That is until a violent event forces Ellie to embark on a new journey in search for vengeance, justice, and closure. On June 19, you can experience this beautiful, but dangerous, world for yourself. And thanks to the newest iteration of the Naughty Dog engine, the characters and world are more realistic and meticulously detailed than ever before.

Little Town Hero (23June): Little Town Hero is a role-playing video game developed by Game Freak. In the game you have to protect your home and you’ll need to gather your ideas and fight! With the unique combat system of Little Town Hero, you can plan your attacks, garner support from your friends, and fend off giant monsters with the power of ideas!
Platforms: Switch, PS4

The Almost Gone (June 25):The game is poised between life and death, isolated and alone, one must unravel the poignant truths that led to your fate. Dig beneath the beautifully rendered façades and interiors of an ordinary suburban lifestyle to discover a contemporary tale crafted by an award-winning author. Piece together this compelling story by revealing objects and memories, and decipher these clues to reveal more of the story and its secrets. From your own home to eerily deserted streets, beautiful apartment blocks to abandoned hospitals, you must search forensically for clues and the path forwards. Each new revelation takes you that one step closer to understanding, and to the people and places that surrounded you, in your all too short life.
PC ,Switch

Hunting Simulator 2 (30 June): Hunting Simulator 2 is set in stunning natural environments. With your hunting dog by your side, explore the Texan desert and forests of Colorado and Europe as you track down 33 animal species. Choose your gear from over 160 official weapons, accessories and clothing items (including Browning, Winchester and Bushnell).

Platforms: PS4, Xbox One

The Wonderful 101: Remastered (30 June): The Wonderful 101 is an action-adventure game developed by PlatinumGames and published by Nintendo for the Wii U. The game was directed by Hideki Kamiya and produced by Atsushi Inaba; the pair also worked together on the Viewtiful Joe series and Ōkami. In the game players control a horde of superheroes from an isometric viewpoint and can turn them into various objects called “Unite Morphs.” As levels progress, players must explore each stage to find helpless citizens and recruit them to join their army of heroes. The more heroes gathered, the greater the special morph powers can be

Platforms: Switch, PS4


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Various dimensions that VCs look for before investing in gaming businesses

Investors consider the gaming industry unpredictable; it is thought that building a “hit” game is a mixture of art and magic, a bit like investing in movies. Gaming is often perceived as mostly a creative industry rather than part of technology. Often investees think what will be that one cracking matra which will become hit while approaching the venture capitalists (VCs) for fundraising on their visioned project. The answer lies in the question why the investors will invest in your business?

Gaming has a huge market that will only continue growing, today it is more than just the games themselves, as with esports it’s a complete entertainment experience, and it has incomparable ability to grow fast. Recently IGDC hosted a webinar named  “Raising VC Funding for India’s Gaming Startups” and have discussed various peripherals of VC funding in gaming. The webinar was moderated by Ilipsis Digital Founder Arjun Sarode with panelist Accel partner Prayank Swaroop,  Lightspeed partner Vaibhav Agrawal, Lumikai Fund general partner Justin Shriram Keeling, Lumikai Fund general partner Salone Sehghal. Here are the various dimensions that these VCs look for while investing in gaming businesses:

Demographics and scope of monetisation:

Accel partner Prayank Swaroop

Swaroop  believes a profitable gaming business depends on “demographic choice for which the game is built for is very important, second is the game model for example right now real mony gaming, social gaming and education games are getting more visibility.” What he essentially look for before investing in gaming business is “longevity of the players  and are there enough monetisation opportunity inside the game .”

Diversified content availability:

Lightspeed partner Vaibhav Agrawal

On the other hand, Agarwal believes  gaming, in general, is ‘hits’ driven business it is like ‘capturing genie in a bottle who knows what next formats would be?’ They would look for platforms, as there are multiple games get launched and therefore not have a single horse in the race, second is the formats where a platform takes offline games to online like casino games, fantasy cricket and more. To understand the core consumer behaviour is which leads to the third format which “we feel could be derivative, for example if lots of people are spending time playing PUBG, Arena, Freefire this allows opportunities to large companies to get built on top of customer love that could be streaming, merchandising and so on. Therefore, the diversified strategy allows opportunities to win the market.

The magic of content and IPs:

Lumikai Fund general partner Salone Sehghal

Sehghal shares that they typically look for three to four core things you know the first thing that they typically look for is a mix of strength and creativity. “Building content for games is a creative business so you have RMG and the traditional game ecosystems in India which have been incumbents and have gathered a lot of financing. But, there is also this latent ecosystem that we have come to know which of talented developers and creators who are building original content and IP across both free-to-play and premium games and we’re constantly on the lookout for those unique ideas because there’s definitely a market for that.“

The second point is the craft of building games is both an art and a science; the art is the creativity, originality, and the innovation, and the science is you know the understanding data and the analytics and understanding the competitive landscape of where or what one is building.

The third one is there are games that achieve market leadership and that appeal to wide audiences “but we also know that small core audiences in gaming can drive purely big outcomes. It is far more important for us to see founders be focused on a core genre, understand their audience, and really delight them rather than trying to build games. for all so you know we are weary when people are building across two new genres with the shallow understanding of core audiences. Think the magic of content is that there are merit and value in being laser-focused on the genre and the audience and you can stay focused and still achieve those big outcomes and I think the last kind of lens through which we interact with founders is around their ability to take feedback and iteration cycles. You know creative processes have a genre and so do games so you have to experiment, you have to seek data, you have to fail and then you have to try again,” she added.
Flexibility to iterate, conceptualisation and capacity of global partnerships

Lumikai Fund general partner Salone Sehghal

Keeling believes “long-term capital which VC provides gives teams the flexibility to iterate and I think that’s it really can’t be understated. So I think if you look at the market leaders at every inflection point across, say in mobile games whether it’s from NG Moko to Rovio to Supercell; you know 90 per cent of the great game companies that we know right now they didn’t knock it out the park on the first swing. I mean even Twitter to some extent pivoted multiple times before they became what we know today. We look at gaming as this complex interaction between culture and technology which are constantly moving and evolving targets so giving the right teams the right space to succeed is key and it often takes two to three shots to score on goal .”

Point two is knowing when and how to help. Founders have their own vision they have their own strategy and they have to lead that strategy but game companies specifically often hit their inflection points at different times versus regular tech companies so conceptualisation goes to market and achieving scale which is usually around series ‘A’ are all quite different from gaming, which is this confluence of technology and art. A good VC “that’s been through this journey can help anticipate and resolve these crisis or in fact take chances that are unique to gain founders and I think then if we go a little bit further down the cycle you know. Once game companies have gained traction and their unit economics are fundamentally working, a strategically connected VC that understands this space can open these power doors to help scale with killer global IP you know but also building distribution through global partnerships through media, through influence and networks and you know by that point in the cycle they’ve gained enough leverage to cut these deals with better-negotiating power so those deals become incredibly meaningful.”

When should one approach to VCs?

Swaroop expressed that before opting for fundraise from VC one should  figure out how much money they will need for the business. Then they should opt for finance availability around, which includes bootstrapping or from friends or family. If anyone need more money which a VC can give then one needs to make a list of all VCs by researching at their previous investments, tweets, blogs and so on and after all research then one should approach the VC.

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Guest Column | It’s showtime for Brands, folks!

If there’s ever been a time to show what your brand is made of, it’s now. If there’s ever been a time to show what we as marketers can do in the toughest of times, it’s now. So, in these times of binge WFH (Work From Home), I’ve written out some OTT (Over-the-Top) thoughts in the order they passed my mind.

> Stranger Things – This whole scenario that is playing out in front of us seems like a script straight out of an extremely creative writer, high on sci-fiction movies’ imagination, run amok! It seems like an out of the reality experience and yet it’s actually happening. For real.

> Inception – It’s happening around us in every dimension – from ‘Janta Curfew’ to ‘lockdown’ to working from home to working at home to zoom calls to kitchen duties to laundry chores cut to work presentations to baby duties interspersed in a quick montage of agency meetings, network discussions, creative approvals cut to a quick round of broom duty. We are truly truly being super human currently. Not by choice, but by necessity. This is the new world, its new people, you, me, our consumers each one is evolving daily. We are right in the middle of it as humans and as marketers. Wow! So, we do a quick reset and re-imagine, re-engineer, rejig, reinvent and recreate to survive. Brands need a deep relook. They need a redo – a quick makeover while staying true to its essence. Brands will need to rebrand and reposition themselves. Godspeed. Literally.

> F.R.I.E.N.D.S – Make digital your best friend. With social distancing being the new normal, even offline consumers are being forced to unlearn old habits of walking to a store or a restaurant or the mall and instead learn to replicate the same behaviour online. These are a whole new bunch of consumers for many brands that have typically only been in brick and mortar formats. Adaptability with agility is key and digital is a great mentor and companion – embrace it in all its avatars – tech, e-comm, social media marketing, influencer marketing, market places, aggregators.

> Modern Family – This time that we never imagined we would see in our lifetimes is here. Your consumer is worried about her wellbeing, her near and dear one’s safety. It’s time to get your brand to be really empathetic to her cause, listen carefully, and be there for her. Your brand must play a father figure role in reassuring her that all is well and that we will get through this together. Your brand must don the role of a mother who maintains the highest quality and safety standards at home. Your brand must be that high on quality and safety, for that’s what the consumer cares about now. First, not as a third or fourth criterion in her decision making. Your brand must be that sibling who will pull the consumer’s leg and infuse a spirit of light hearted fun in these testing times.

> Money Heist –  Do what is fundamentally correct. Develop an entrepreneurial spirit to conserve cash. Your brand must research into this new consumer psyche, this new change in consuming lots and lots of content online and on television as is evident from this little piece as well. Understand these new touch points, these new habits – sleeping, eating, working, resting, interacting and then carefully plan your marketing mix. Don’t rush in – first observe and learn and then slay like a seasoned professor. Your brand is sure to hit gold!

As each day unravels a new beginning in the learning curve, let’s lean in and do what’s right, decisively and incisively. We are getting better at it, aren’t we now?  They say it takes 21 days to form a new habit. We are over 63 days into the new reality now and that’s given us 21*3 = 63, that’s 3 learning cycles already! We are pretty much masters in the art of this new marketing mantra. Hope you enjoy reading this piece as much as I did writing it with a steaming mug of OTT!

(This article has been contributed by Baskin Robbins Marketing head Samyukta Ganesh Iyer, and AnimationXpress does not necessarily subscribe to these views)

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Disney+Hotstar has five films out of Top 10 films streamed on smartphones: BARC report

As India enters into the ninth week of lockdown, BARC India and Nielsen Media released their ninth edition of the report on ‘Crisis Consumption on TV and Smartphones’ during the COVID disruption period.

Due to social distancing and no access to outdoor activities, consumption on TV and OTT platforms have naturally increased manifold. As per the recent report dated 29 May, online consumption is double than that of 2019, but has seen a drop from the first week of April when it reached the peak in the first phase of the lockdown that was announced on 24 March.

The report also shares that viewers for SVOD (subscription based video on demand) have increased to 78 per cent and 40 per cent in AVOD (advertisement based video on demand) in comparison to 72 per cent and 33 per cent respectively in 2019. There has been an increase of 30 per cent in the number of OTT services used per user in 2020 compared to 2019. There has been an increase in NPT (Non Prime Time) hours 10 am to 2pm and 10 pm to 2 am.

Quite expectedly this includes children too, who are given different kids apps or streaming services to remain engaged and entertained while parents work from home or are busy with household chores.

Disney’s The Lion King (both versions) has consistently found a place among the ‘Top 10 Movies’ on OTT platforms consumed on smart phones throughout the lockdown period. Others are Extraction, Avengers: Endgame, Jumanji: The Next Level and Joker besides other Bollywood films.

Doraemon too has earned a place in the ‘Top 10 Syndicated Series’ consumed on OTT platforms on smartphones. Earlier we reported that Chhota Bheem (19 per cent) and Doraemon (26 per cent) rule the hearts of kids as well screens amid this lockdown with inputs from ‘Thinking Hats Consumer Insights’. 

Disney+Hotstar has clearly dominated the online VOD consumption in the country since its inception. And there has been no exception even in the lockdown with five shows out of Top 10 shows, and five films out of Top 10 films being consumed on the platform.

With the launch of Disney+ in India via Hotstar in April, the numbers have been quite good for both the streaming platforms, leveraging each other’s strength and quality of content, wide reach and loyal consumer base. Disney fans in India elated by the launch, revisited nostalgia by rewatching animated classics, Marvel’s superhero blockbusters and the huge array of content targeted to kids, teens, tweens and above.

Disney revealed in its Q2 earnings call that the launch in India has hugely contributed to the subscription numbers overall.

The entire Disney, Pixar, Marvel library has contributed largely to the streaming numbers and revenue amid the lockdown. Now it’s time to see how this goes ahead in the near future with consumers having to deal with habit formation and the new normal.

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NEWS: Lorena Medina is on our IG!