Elastic/a52: Honda “Boxes”

Elastic/a52 releases another colorful component of the Honda Accord Crosstour campaign for agency RPA.

Directed by Andy Hall, “Boxes” builds on the lively minimalism of “Instruments,” with transitional moments powered by the expansion and contraction of nested squares that look like Albers paintings on acid—neon-lit and full of kinetic possibility.

The rendering in this series reminds me a little of Smith & Foulkes’ work for HP. Both worlds are full of chunky, stylized forms and almost tangible streams of color—worlds I’d like to spend some time in, if I only knew how to find them.


Project Name: Honda Accord Crosstour “Boxes”
Running Time: :30
Release Date: 11.29.09

Client: Honda

Advertising Agency: RPA
Chief Creative Officer: David Smith
Creative Director: Pat Mendelson
Writer: Seth Prandini
Art Director: Chuck Blackwell
Executive Producer: Gary Paticoff

Production/Design Company: Elastic
Director: Andy Hall
DP: Toby Irwin
Live Action Producer: David Wolfson
Executive Producer: Jennifer Sofio Hall
Designers: An Nguyen, Henry de Leon, Eunice Kim, Max Ulichney

VFX/Finishing Company: a52
CG Lead: Max Ulichney
3D Artists: Paulo de Almada, Ian Ruhfass, Christina Lee, Rick Glenn, Kevin Culhane, Joe Chiechi
Lead Compositor: Shahana Khan
Rotoscoping: David Hochstadter
Colorist: Angus Wall
Assistant Producer: Heather Johann
Producer: Sarah Haynes
Executive Producer: Jennifer Sofio Hall

“Boxes” Music: “Pata Pata” by Miriam Makeba and Jerry Ragovoy
Performed by: Miriam Makeba

Posted on Motionographer

Elastic / A52: Honda Accord “Instruments”

elastic_honda

Design and VFX team Elastic/A52 rock out for Honda Accord in this highly colorful CG jazz spot, as they show off how much hidden space the new Accord Crosstour really offers.

Appealing to a younger, musically-minded target market, its aesthetic and general concept hits a home run. Design-wise, the palette is alive with energy and pop and the beautifully animated characters have a unique look that works an interesting transitional device.

Posted on Motionographer

Newport Beach Film Festival: Tenth of a Century

Lo studio di design Elastic insieme alla società di effetti visivi A52 ed al regista Andy Hall hanno realizzato I titoli d’apertura per la decima edizione del Newport Beach Film Festival.

L’animazione, generata interamente al computer, è stata creata in modo tale che sembrasse prodotta con la tecnica a passo uno con uno stile alla Tim Burton e Terry Gilliam. Per il 10° anniversario del festival il regista ha pensato di celebrare l’evento usando l’estetica dei titoli d’apertura degli studi cinematografici di Hollywood collegandoli uno all’altro fino a realizzare una storia unica.

Ad Agency: RPA
Design/Production Company: Elastic
Director: Andy Hall
VFX/Animation: a52
3D Artists: Adam Newman, Paulo de Almada, Christopher Janney
Music & Sound Design: Robot Repair


Articolo redatto da Sergio Damele

Newport Beach Film Festival Titles

nbff
Elastic/A52 presents the opening titles for the 10th Annual Newport Beach Film Festival. If not for its wonderful design and execution alone, this referential journey should have a special place for those of you who grew up geeking out on animated logo sequences, even before the titles.

As an homage, Elastic cleverly deconstructs some of the most classic, animated studio preludes and flips them on their heads. This thing is firing on ALL cylinders.

CREDITS

CLIENT: Newport Beach Film Festival
FOUNDER, HEAD OF MARKETING: Todd Quartararo

AD AGENCY: RPA
CITY/STATE: Santa Monica, CA
SVP/ EXECUTIVE PRODUCER: Gary Paticoff
CREATIVE DIRECTOR/ART DIRECTOR: Scott McDonald
DESIGN/PRODUCTION COMPANY: Elastic
CITY/STATE: Santa Monica, CA
DIRECTOR: Andy Hall
EXECUTIVE PRODUCER: Alex Gorodetzki
PRODUCER: Jenny Bright

VFX/ANIMATION/FINISHING COMPANY: a52
CITY/STATE: Santa Monica, CA
EXECUTIVE PRODUCER: Linda Carlson
PRODUCER: Jenny Bright
FILM/DI COLORIST: Patrick Murphy
CG SUPERVISOR: Kirk Shintani & Max Ulichney
3D ARTISTS: Adam Newman, Paulo de Almada, Christopher Janney

MUSIC & SOUND DESIGN: Robot Repair
CITY/STATE: Los Angeles, CA
EXECUTIVE PRODUCER, SOUND DESIGNER: Douglas Darnell
COMPOSER: Kael Alden

FINAL MIX COMPANY: Framework Sound
CITY/STATE: Santa Monica, CA
MIXER: Ken Dahlinger

Posted on Motionographer