Target and LA Live


Gentleman Scholar joined an impressive lineup of studios and directors to create content for Target’s screens at LA Live, the massive complex of entertainment venues near LA’s downtown area.

While all the videos are cleverly executed, Gentleman Scholar’s stands out for its excellent character work and interplay of 2D and 3D elements. It lives up to its title, “Surprise and Delight,” by introducing a lovable cast of creatures with charming panache.

Other projects for the Target LA Live

Posted on Motionographer

The Cat Piano

catpiano

A few years ago now on one of my many internet safari outings, I remember stumbling upon an animated gif of what I now know was a Cat Piano. Fascinated by this demonic instrument of evil, I delved into it’s history to see what I could unearth, thinking to myself “This would make a great idea for a animation some how”. However, unlike the extremely talented directing duo of Eddie White & Ari Gibson, I left it at that. And I’m extremely happy that they perused their idea! What we have here is a wonderfully dark tale narrated by none other than Nick Cave. A truly great animation short that you can’t help but become engrossed within it’s world and enjoy every moment.

You can also find the cat pianos potent influence in the recent Coke Yeah Yeah Yeah commercial, with Calvin Harris.

Source: Feed

Posted on Motionographer