Hasta La Motion!

New York, NY – Beast, one of the country’s top editorial facilities, recently completed work on “The Procession” for Converse via ad agency Anomaly NYC for the company’s fall 2010 brand campaign. The commercial, which broke nationally September 26, pays homage to the legends of Converse’s past, present and future, showcasing the iconic Star Chevron mark and giving a nod to the company’s connection to the worlds of sport, music and culture which has helped define the brand for decades.

Gritty and raw, the :60 spot was directed by award-winning filmmaker Antoine Fuqua of Anonymous Content. The ad stars basketball legend Julius “Dr. J” Erving; Carlos Arroyo of the Miami Heat; musicians Jim Jones and Doug E Fresh; legendary ball-handler God Shammgod and Harlem streetball player Adrian “A-Butta” Walton; Converse skaters Kenny Anderson, Sammy Baca, Rune Glifberg and Eli Reed; all set to the thunderous “Hello Operator” by alternative rock band The White Stripes.

Lucas Eskin at Beast Los Angeles edited the spot, working with the director in Los Angeles before flying out to New York to meet with the agency team and complete the spot at Beast’s New York location. Tom McCullough of sister company Company 3 provided VFX and compositing for the project, and color grading was performed by CO3 colorist Tim Masick.

“Creatively, this was an incredibly rewarding project to work on,” Eskin said. “The agency handed off a lot of great material for me to work with, and it turned out to be a really fun, energetic spot. And I really enjoyed working with the Anomaly team at Beast NY.”

“Working with Beast was a great experience,” commented Andrew Loevenguth, Anomaly’s head of production. “Mike Byrne and I were able to work with Lucas again, and the job couldn’t have gone any smoother. And it didn’t matter that he was LA-based–everything was where it needed to be and everything got done the way we wanted it. Lucas is a master editor.”

About Beast
Beast is one of the country’s top editorial houses for commercials, music videos and web virals. With facilities in Santa Monica, New York, Austin, Detroit, Chicago and San Francisco, Beast serves a global clientele with an unparalleled roster of established, award-winning editors as well as up-and-coming talent. Since opening its doors in 2006, Beast has built an impressive and varied body of work for such clients as Harpo Films, Nike, Electronic Arts, Converse, AT&T, Reebok, Southwest Airlines, GM, Toyota, BMW, Mercedes, USAF, Linkin Park and Black Eyed Peas. www.beast.tv

Media Contact:
Jennifer Wolfe, Ascent Media Group
jwolfe@ascentmedia.com
818-260-6237

Hey all!
(first post, how exciting).
Currently I’m interning at Intelligent Creatures. Just wanted to see what the INTERNET thought of my Reel. Advice, criticism, and compliments are all welcome!

Thanks again, All of you.
-Yawar

http://vimeo.com/15456690

Hi All,

I’m a littlebit lost. I tried to "google the question" but no luck.

XSI rendered a decent depth map. I’d like to apply a DOF effect by zblur. BUT I need the opposite of the behaviour of zblur. So I need an inverted alpha channel. I tried the "-depth" and then all of the math. No luck.
Then I tried to invert the depth map, but as the black turns to right I had to add a mask to it to exclude the unnecessary area. Little Grade then, and the depth map looked all right, but nothing changed.

What am I doing wrong?
Or is there any alternative way? :radar:

Thanks in advance!

rich

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Hey everyone, I"m looking into going to Savannah College of Art and Design for grad school (I’m thinking about doing the MFA in Visual Effects) and I’m thinking about the Atlanta campus. Are there any current or past grad(or undergrad) students of SCAD that can give me their incite about the school? I’m looking for any information you are willing to share, good or bad on topics like:

Is the education worth the time and price? I’m currently a teacher, any incite on the educator scholorship they offer? Is one campus’ facilitys better suited for Visual Effects than the other? Tips on finding suitable off campus housing (I am married and have a 10 week old son so I would like to find a 2 room apt). What areas around Atlanta are fairly decent and safe to live in?

Like I said, any and all information you are willing to give me would be greatly appreciated. You can post on here or private message me. Thank you.