Raf Wathion The Mill Turntable Lexus

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Raf Wathion and The Mill, LA teamed up to create this nuanced piece of art for Lexus via Team One.

Taking a sculptural approach, three of the Lexus’ new features are represented through visual analogy. As some car work seems to exploit the peak of technical and stylistic saturation, it’s always refreshing to see directors take a more subtle approach.

Though this spot was produced while at Rabbit, Raf has recently joined Skunk for US representation.

Agency: Team One Advertising
Creatives: Chris Graves (CCO), James Hendry & Craig Crawford (GCD), Molly Grubbs (Copywriter), Ryan Fluet (Art Director)
Agency Exec Producer: Jennifer Weinberg
Agency Producer: Helen Park

Production Company: Rabbit
Director: Raf Wathion
Director of Photography: Stephen Blackman
Exec Producer: Anura Idupuganti
Line Producer: Fred Vrancken

Editing Company: Butcher
Editor: Dave Henegar
Music: Robot Repair


Post Production: The Mill / Los Angeles
Executive Producer: Sue Troyan
Producer: Arielle Davis
Shoot Attend: John Leonti
Lead Flame Artist: Giles Cheetham
Assistant Artists: Ant Walsham, Billy Higgins, Gavin Camp, Mike Plescia, Shane Zinkhon
CG Lead: John Leonti
CG Artists: Michael Panov, Meng-Yang Lu

Posted on Motionographer

Jorinna Scherle

Jorinna Scherle è una freelance berlinese che propone grafiche sempre molto innovative, come per il video Travelin 2 in cui ha unito in maniera magistrale live action e 3D. Il progetto ha interessato 3 persone per 4 settimane di cui 2 e mezzo solo per scontornare frame by frame i ciclisti (eccetto la ripresa a 360 gradi del street rider). I cambi di inquadratura sono molto fluidi e le ambientazioni surreali.

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Articolo redatto da Stefano Paron

Bent’s Nando Costa Sings a “Whale Song” for Modest Mouse

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Nando Costa’s colorful career recently took another interesting turn when he joined Bent Image Lab as a director/partner. The fruit of that union can be tasted in his first project with Bent, a music video for Modest Mouse’s “Whale Song.”

Nando took time to fill us in with loads of juicy behind-the-scenes details, as well as bringing us up to speed on life after Nervo.

Read the feature here.

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Schofield Is Just Getting Started Where Others Might End

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Keith Schofield continues to battle it out with structure in his latest video for Lenny Kravitz & J.U.S.T.I.C.E, “Let Love Rule” via El Nino Productions. When a film ends, Keith’s is just beginning. The end-credit sequence becomes the bed for a tale in which the scrolling text becomes the main character’s antagonist.

As with several of his other recent internet sensations, “SFW: Diesel XXX” and this other XXX joint for the BPA (feat. David Byrne & Dizzee Rascal), format becomes the concept itself.

Director: Keith Schofield
Production Company: El Nino
Executive Producer: Jules Dieng
Producer: Steve Buchanan
DP: Damian Acevedo
PD: Mike Beamer

Commisioner: Xavier De Nauw
Label: EMI Music

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Pleix Round-Up: New Homes, New Spots

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The directing-collective that brought us these raving rabbits for Groove Armada in ‘07, give birth to about a million more of the CG-varietal for Duracell. This spot also kick’s off the launch of the production outfit, Chuck & Lulu as they partnered with Pleix to drop this one for Oglivy, Paris.

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Additionally, after finding a new home in the US with MJZ, Pleix rolls this very different type spot for Lexus Hybrid, “Hello Someday” in collaboration with the Mill, LA. You may have also caught a peak at some of this campaign with the strong series of web-films we recently posted from Elastic.

With the release of these two spots, Pleix continues to remind us of their broad range in both tone and technique.

BUNNY FUSION
Client: Duracell

Agency: Ogilvy, Paris
Executive Creative Director: Chris Garbutt
Creative Director: Nick Hine
Art Director: Antoaneta Metchanova
Account Team: Kim Ball, Anne Karcher
Agency Producer: Caroline Petruccelli

Production Company: Chuck & Lulu, Paris
http://www.chuckandlulu.com
Director: Pleix
Executive Producer: Edward Grann
Line Producer: Katharina Nicol
Post Producer: Sebastien Gros

Post Production: Digital District, Paris
Music: Apollo Studios, Montreal

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HELLO SOMEDAY
Client: Lexus – HS Hybrid

Agency: Team One Advertising
Creatives: Chris Graves-CCO/AD, Jon Pearce-GCD/CW
Agency Producer: Beth Hagen
Assistant Producer: Jenny Valladares
Production Company: MJZ
Director: Pleix
Director of Photography: Chris Soos
Exec Producer: Eric Stern
Line Producer: Caroline Pham
Editing Company: Rock Paper Scissors
Editor: Angus Wall
Assistant Editor: Anton Capaldo-Smith
Producer: Kimberly Colen
Music: Elias Arts
Mixer: Bob Gremore @ Juice
Post Production: The Mill / Los Angeles
Producer: Lee Pavey
Shoot Attend: Giles Cheetham, John Leonti
Lead Flame Artist: Tara Demarco
Assistant Artists: Mike Plescia, Becky Porter
CG Artists: Robert Sethi, John Leonti, Oscar Gonzalez, Yann Mabille, Meng-Yang Lu, Matt Longwell, Alex Hammond, Chris Bayol, Ross Urien, Juan Brockhaus

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Asif Mian: Emilie Simon “Dreamland”

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1st Ave Machine’s Asif Mian, in association with Warm & Fuzzy, captured the dark fantasy of a Victorian nightmare in his latest music video for Emilie Simon’s “Dreamland.”

As usual in Asif’s work, the VFX work never gets in the way of the storytelling, letting the strange logic of the video unfurl like, well, a dream.

Posted on Motionographer

Arno Salters for Raid the Radio

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One our favorites, Arno Salters, just dropped this Paris-shot, low-budget banger for General Elektriks to lighten the mood on your Friday. The piece employs a few lo-fi, surreal effects including a clever “stereo-camera rig” built by DP Thomas Letellier. The music transmission device was inspired by the work of sculptor Jean Tinguely.


Band – General Elektriks
Song – Raid the Radio
Label – Quannum/Discograph

Director – Arno Salters
DP – Thomas Letellier
Art Director – Mahi Grand
Producer – Sandrine Paquot
EP – Greg Panteix @ Stink France

Post House – Nightshift Paris
Post producer – Mathieu Hue
Editor – Benjamin Favreul
After fx op – Nico Chambon

Posted on Motionographer

Michael Langan’s Skoda Tango

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The karmic balance of the creative universe has just been pushed a small degree out of the black with the creation of Michael Langan’s recent spot for Skoda. The piece is well executed and charming, however the real impact was made for me in the way the project materialized.

We posted Michael’s hugely successful, undergraduate thesis-film, Doxology, almost a year ago. About a month later, Michael was approached by Puente Aereo (a Barcelona-based production company) to adapt the car tango scene from Doxology for Skoda.

So often, agencies are inspired by non-commercial work, include these references in their creative briefs and then go to a much more established or safe director to execute an often watered-down version of the original. On this occasion, the student film from 2007 became a paying commercial homage a year later. Not only should this be the ethical standard amongst the advertising community, but this is proof to production companies that personally initiated work can be a commercially viable investment — something the innovators have always understood.

Michael is currently a director and creative at SF-based Mekanism.


Client: Skoda Auto
Title: Skoda Superb Tango
Agency: Road
Concept: Michael Langan
Production Company: Check In by Puente Aereo
Director: Michael Langan
Executive Producer: Silvia Sala
Producer: Santi Borras
DP: Mario Montero
Music: Dan Radlauer

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Ne-o Lights Up the Night for Audi

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The release of this one slipped under my radar, but hopefully its new to many of you as well.

For the release of Audi’s new Economy Drive, Ne-o and BBH, London use the analogous form of a bulb to represent the energy saved by the car’s engine stopping when it does.

This black and white piece is packed with stunning cinematic moments as well more human vignettes that fit with Ne-o’s past work. I personally love what they’ve done with the shadow-play on the environment. It’s an added visual layer that really pushes the theme of light to the next level.


 Client: Audi UK
 Title: Economy Drive
 Product: Audi
 Agency: BBH
 Creatives: Paul Yull & Adi Birkinshaw
 Stink Producer: Juliet Naylor
 DOP: Joost Van Gelder
 Editor: Tim Thornton-Allan @ Marshall Street
 Post: The Mill

Posted on Motionographer

Review: Visual Effects for Directors

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I have to admit that I was wary of reviewing Hollywood Camera Work’s Visual Effects for Directors. When the package arrived, I groaned. Seven DVDs. All about visual effects. “Great,” I thought. “When I get bored, I’ll watch paint dry instead.”

How wrong I was.

VFX for Directors, it turns out, is actually fun. Although densely educational, the material makes sense—and more importantly—it feels relevant to the art of digitally enhanced storytelling. Every chapter had me saying, “Oh, so that’s how that works.”

Smarter Directors = Happier Productions

The overarching goal of the seven-disc series is to empower visual effects artists and filmmakers in general to make sound decisions so that post-production time can be spent creating the best visual effects possible. The course is aimed at newcomers to the world of vfx, but it doesn’t pull any punches when it comes to technical details.

Touching on the history of visual effects and CG imaging when necessary, the course delves into the “how” behind digital image-making. The result is a richer understanding of vfx—it’s no longer a “black box” or a magic wand. And that means that in addition to making smarter decisions, directors can also be more efficient (and less annoying) when working with others in the post-production chain.

Depth and Breadth

If you’re looking for step-by-step instructions on how to model a Tyrannosaurus rex in Maya, this isn’t the series for you.

If, however, you want to understand everything it takes to realistically pull off a shot of a Tyrannosaurus rex trudging through the forest before munching on a squealing paleontologist, then you’ll be more than pleased with what VFX for Directors has to offer.

The creators of VFX for Directors literally spent years working up the tutorials, and you get a sense of their commitment right from the start. Countless live action and CG shots are woven into the instruction with nearly 1,000 examples of digital effects in total.

wreck

The CG samples are mostly rendered at draft quality, since it’d be cost prohibitive to fully polish each and every shot. This doesn’t get in the way of the instruction, though. In fact, it helps isolate the topic at hand, highlighting only the necessary aspects of a given shot.

The series covers a staggering array of topics, including sexy stuff like the simulation of massive swarms, crowd replication, virtual set creation and digital stunt doubles—to touch on only a few. (See Hollywood Camera Work for a full list.)

Because the series focuses primarily on the underlying principles of vfx, the in-software instruction is relatively timeless. Most of the software packages used in the series are familiar—for example, Maya (for 3D and particle systems), Fusion (for compositing) and BodyPaint (for texturing)—but the coverage is broad enough that it can be generalized to any major package for any part of the vfx workflow. Again, you won’t be going step-by-step, chasing cursors through the UIs, but you will learn, for example, what a Merge node does and why it’s important.

You’ll also learn loads of practical on-set information, like how to properly light a cyc or how to shoot for planar tracking. There’s even a section on building your own cyc from scratch. (Note to self: stop by Home Depot tomorrow.)

Criticisms

It’s hard to find serious fault with VFX for Directors. Hollywood Camera Work knocked themselves out to create a practical, comprehensible course.

My only small criticism has to do with the direction of the narrator. While professional, the narration is very staccato, with slightly too-long pauses after each sentence. In defense of Hollywood Camera Work, this does allow for easier digestion of new concepts and terminology.

Bottom Line

Whether you’re working alone or planning a larger project, Hollywood Camera Work’s Visual Effects for Directors provides an excellent base for understanding visual effects and directing appropriately. Currently the course is offered for $329. Considering the amount and quality of instruction you get, that’s an incredibly good deal.

You might want to go deeper on select topics, but I can’t imagine a more comprehensive introduction to the general subject. I enthusiastically recommend it to anyone with even a passing interest in visual effects and filmmaking.

The entire course, by the way, is available as a box set of DVDs or via download. Nice to have that option. See Hollywood Camera Work for more information.

As with all reviews on Motionographer, I was not compensated for this review. I received a copy of the course, which was used for the sole purpose of writing this review.

Posted on Motionographer