Fortiche Prod: League Of Legends

Directed by Passion Paris duo Arnaud & Jerome, this promo for the online game League of Legends showcases their newest character, Jinx. The video was created by Fortiche Prod and produced by Passion Paris.

The directors and Riot Games worked closely together, exploring new animation and rendering and compositing techniques. By choosing to veer away from the more conventional CG gaming aesthetic they, together, brought an enormous amount of energy and enthusiasm to this project. The result of this collaboration is a visually astounding film, seamlessly blending CG and 2D animation, creating a never before seen graphic look.

Passion Pictures: Red Bull Music Academy World Tour


If you’ve got a month-long tour of events spanning from Berlin to Toronto, from Melbourne to Detroit, how do you visually convey the magnitude of the event? How about hiring a whole team of artists to collaborate on a mixed-media hommage that moves from city to city, hopping from style to style, to reflect the range of locations and music they’re celebrating, while Sammy Bananas seamlessly provides the soundtrack?

For the 2011 Red Bull Music Academy World Tour, Mother New York and Passion Pictures created a short tribute for each of the 10 cities. Led by Pete Candeland, the talented team of directors blended 2D, 3D, stop-motion, photography, illustration and CG. I’m most impressed with the many co-directors and art directors that got credited and the creative freedom to run with their respective sections.

An interesting model for sure, and it sounds like they had a lot of fun as well. Read on for some insight into the process.

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Léonard Cohen: Plato


Plato by Léonard Cohen. Made at École Nationale Supérieure des Arts Décoratif and winner of Best Graduation Film at Annecy 2011.

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Takashi Murikami + Château de Versailles

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How To Feed The World

How To Feed The World is a 9-minute film directed by Denis van Waerbeke for an exhibition called Bon Appetit at a science museum in Paris. It’s mainly aimed at kids aged 9 to 14, so the tone is slighty educational, but the inventive graphics and energetic animation keep the tone light and funny, while also illustrating a serious situation.

Much like Jonathan Jarvis’s excellent Crisis of Credit Visualized, it takes a complex problem and clearly explains the issues while also showing viewers a solution using easily digestible (if you’ll pardon the pun) graphic system. Take a look!


Credits:
Directed by Denis van Waerebeke
Co-written with Sabrina Massen

Design : Montag

Animation : Juliette Hamon-Damourette

Sound Design : Ruelgo

Voice :
Michel Elias (french)
Mark Jane (english)
Andrea de Luca (italian)

CSI team:
Dorothée Vatinel,
Maud Gouy,
Manon Courtay,
Alisson Boiffard

CSI Producer :
Sabrina Massen

Produced by Montag

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ALEXANDER MCQUEEN S/S 10 SHOW.

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WATCH THIS NOW! If you missed the live stream yesterday at 2:15 pm EST, take this opportunity and watch the Alexander McQueen Plato’s Atlantis show in Paris.  Without a doubt, the visionary designer never fails at bringing forth fascinating and visually titillating shows that blow your effin mind. If you need another incentive to see one of the world’s most creative brains bring art to life, there’s some hot sexy booby action in the beginning to reel you in.

Pleix Round-Up: New Homes, New Spots

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The directing-collective that brought us these raving rabbits for Groove Armada in ‘07, give birth to about a million more of the CG-varietal for Duracell. This spot also kick’s off the launch of the production outfit, Chuck & Lulu as they partnered with Pleix to drop this one for Oglivy, Paris.

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Additionally, after finding a new home in the US with MJZ, Pleix rolls this very different type spot for Lexus Hybrid, “Hello Someday” in collaboration with the Mill, LA. You may have also caught a peak at some of this campaign with the strong series of web-films we recently posted from Elastic.

With the release of these two spots, Pleix continues to remind us of their broad range in both tone and technique.

BUNNY FUSION
Client: Duracell

Agency: Ogilvy, Paris
Executive Creative Director: Chris Garbutt
Creative Director: Nick Hine
Art Director: Antoaneta Metchanova
Account Team: Kim Ball, Anne Karcher
Agency Producer: Caroline Petruccelli

Production Company: Chuck & Lulu, Paris
http://www.chuckandlulu.com
Director: Pleix
Executive Producer: Edward Grann
Line Producer: Katharina Nicol
Post Producer: Sebastien Gros

Post Production: Digital District, Paris
Music: Apollo Studios, Montreal

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HELLO SOMEDAY
Client: Lexus – HS Hybrid

Agency: Team One Advertising
Creatives: Chris Graves-CCO/AD, Jon Pearce-GCD/CW
Agency Producer: Beth Hagen
Assistant Producer: Jenny Valladares
Production Company: MJZ
Director: Pleix
Director of Photography: Chris Soos
Exec Producer: Eric Stern
Line Producer: Caroline Pham
Editing Company: Rock Paper Scissors
Editor: Angus Wall
Assistant Editor: Anton Capaldo-Smith
Producer: Kimberly Colen
Music: Elias Arts
Mixer: Bob Gremore @ Juice
Post Production: The Mill / Los Angeles
Producer: Lee Pavey
Shoot Attend: Giles Cheetham, John Leonti
Lead Flame Artist: Tara Demarco
Assistant Artists: Mike Plescia, Becky Porter
CG Artists: Robert Sethi, John Leonti, Oscar Gonzalez, Yann Mabille, Meng-Yang Lu, Matt Longwell, Alex Hammond, Chris Bayol, Ross Urien, Juan Brockhaus

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Challenge Your World 20/20: New Films

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I’m very pleased to announce that two news films have been added to the Challenge Your World 20/20 project.

What’s Challenge Your World 20/20?

Each year, 20 video artists create 20 wild, whimsical, and unconventional machines that solve environmental issues. These videos reject the status quo, explore crazy ideas, and blast beyond boundaries.

The latest two additions, “Potato” and “Want|Need” come to us from Paris’ Moustache and Trango Interactive in Pakistan. Check them out on the Challenge Your World page or visit the Challenge Your World website for more information and to learn how you can get involved.

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KL Makes Downtempo Tapas Video.

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We strive daily at WMIG to take our Karl Lagerfeld obsession to great new heights. At times this even involves pointing a gun at an unpaid intern to make sure Karl gets googled all day and night. So when this accessory video slipped through our fingertips and onto a million other blogs before it came to our attention we felt like failures. To us, KL is the only bro who can string together jewelry, models, and headpieces into a dialogue-less music video for some downtempo tapas lounge singer and have us be like: “You’re sick, Karl! You’re sick!”

Click here to view the embedded video.

Scrabble: The Beautiful Word

It’s so refreshing when companies go against the norm, and Scrabble / Mattel certainly did that. In fact they did that and a bag of chips, they went balls-out crazy! With the current economic climate it’s nice to see a company leaving the well trodden path of safe, forgettable advertising. The whole point of an advert is to stick in your mind, and these will laser etch onto your frontal lobe right down to the cerebellum! Admittedly I would never of guessed the product, but they encapsulated me enough to stick it out until the end, and left me hungry for more.
A big pat on the back for Mattel and Paris based agency Ogilvy & Mather.
Animated by Wizz.

Source: I believe in advertising

Credits
Advertising Agency: Ogilvy&Mather, Paris, France
Chris Garbutt Executive: Creative Director Ogilvy and Mather
Arnaud Vanhelle: Copy Writer Ogilvy and Mather
Benjamin Bregeault: Copy Writer Ogilvy and Mather
Mihnea Gheorghiu: Copy Writer
Antoaneta Metchanova: Art Director Ogilvy and Mather
Alex Daff: Art Director
Najin Ha: Art Director Ogilvy and Mather
Benoit de Fleurian: Managing Director Ogilvy and Mather
Marie-Charlotte Lafront: Group Director Ogilvy and Mather
Herve Parizot: President Mattel
Arnaud Roland Gosselin: Marketing Director Mattel

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