Pleix Round-Up: New Homes, New Spots

pleix_duracell
The directing-collective that brought us these raving rabbits for Groove Armada in ‘07, give birth to about a million more of the CG-varietal for Duracell. This spot also kick’s off the launch of the production outfit, Chuck & Lulu as they partnered with Pleix to drop this one for Oglivy, Paris.

mill_lexus
Additionally, after finding a new home in the US with MJZ, Pleix rolls this very different type spot for Lexus Hybrid, “Hello Someday” in collaboration with the Mill, LA. You may have also caught a peak at some of this campaign with the strong series of web-films we recently posted from Elastic.

With the release of these two spots, Pleix continues to remind us of their broad range in both tone and technique.

BUNNY FUSION
Client: Duracell

Agency: Ogilvy, Paris
Executive Creative Director: Chris Garbutt
Creative Director: Nick Hine
Art Director: Antoaneta Metchanova
Account Team: Kim Ball, Anne Karcher
Agency Producer: Caroline Petruccelli

Production Company: Chuck & Lulu, Paris
http://www.chuckandlulu.com
Director: Pleix
Executive Producer: Edward Grann
Line Producer: Katharina Nicol
Post Producer: Sebastien Gros

Post Production: Digital District, Paris
Music: Apollo Studios, Montreal

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HELLO SOMEDAY
Client: Lexus – HS Hybrid

Agency: Team One Advertising
Creatives: Chris Graves-CCO/AD, Jon Pearce-GCD/CW
Agency Producer: Beth Hagen
Assistant Producer: Jenny Valladares
Production Company: MJZ
Director: Pleix
Director of Photography: Chris Soos
Exec Producer: Eric Stern
Line Producer: Caroline Pham
Editing Company: Rock Paper Scissors
Editor: Angus Wall
Assistant Editor: Anton Capaldo-Smith
Producer: Kimberly Colen
Music: Elias Arts
Mixer: Bob Gremore @ Juice
Post Production: The Mill / Los Angeles
Producer: Lee Pavey
Shoot Attend: Giles Cheetham, John Leonti
Lead Flame Artist: Tara Demarco
Assistant Artists: Mike Plescia, Becky Porter
CG Artists: Robert Sethi, John Leonti, Oscar Gonzalez, Yann Mabille, Meng-Yang Lu, Matt Longwell, Alex Hammond, Chris Bayol, Ross Urien, Juan Brockhaus

Posted on Motionographer

Scrabble: The Beautiful Word

It’s so refreshing when companies go against the norm, and Scrabble / Mattel certainly did that. In fact they did that and a bag of chips, they went balls-out crazy! With the current economic climate it’s nice to see a company leaving the well trodden path of safe, forgettable advertising. The whole point of an advert is to stick in your mind, and these will laser etch onto your frontal lobe right down to the cerebellum! Admittedly I would never of guessed the product, but they encapsulated me enough to stick it out until the end, and left me hungry for more.
A big pat on the back for Mattel and Paris based agency Ogilvy & Mather.
Animated by Wizz.

Source: I believe in advertising

Credits
Advertising Agency: Ogilvy&Mather, Paris, France
Chris Garbutt Executive: Creative Director Ogilvy and Mather
Arnaud Vanhelle: Copy Writer Ogilvy and Mather
Benjamin Bregeault: Copy Writer Ogilvy and Mather
Mihnea Gheorghiu: Copy Writer
Antoaneta Metchanova: Art Director Ogilvy and Mather
Alex Daff: Art Director
Najin Ha: Art Director Ogilvy and Mather
Benoit de Fleurian: Managing Director Ogilvy and Mather
Marie-Charlotte Lafront: Group Director Ogilvy and Mather
Herve Parizot: President Mattel
Arnaud Roland Gosselin: Marketing Director Mattel

Posted on Motionographer