Interview: Shynola and “Strawberry Swing”

shynola-interview
“We never claim to be original, just rigorous.”

So says Chris Harding, one of London-based Shynola’s four founders, in our interview with him about their recent music video for Coldplay’s “Strawberry Swing.”

Despite the disclaimer, Shynola’s body of work—especially their music videos—have inspired thousands of fans worldwide with their innovative visuals and compelling narratives. Motionographer’s Lilian Darmono and James Wignall went deep with Chris about the process behind “Strawberry Swing” and touched on Shynola’s development over the years.

Read the interview

Posted on Motionographer

Absolut Anthem

PandaPanther: Pop Tarts “Flavorhood”

pandapanther_poptarts_flavorhood

PandaPanther recently posted “Flavorhood,” a magical spot for Pop Tarts and agency Leo Burnett.

Charming character designs, a lush rendering style and unabashedly adorable visual effects make “Flavorhood” unique. Directors Jonathan Garin and Naomi Nishimura’s acute attention to color and tiny aniamated details add great personality to the work.

We caught up with Jonathan for some information about the project:

Flavorhood was definitely a beast in many aspects, from both the practical and digital sides.  We went through extensive planning and prepping before we started building anything, using our original previs as a guide for real world measurements and frame counts from scene to scene. So in the end, the final picture is very close to what we originally set out to do.

It’s definitely the largest set we’ve ever built, about 16×20ft, created in sections, with little pop out holes so people could reach different areas during the shoot.  Most things in the spot are constantly changing or transforming which meant shooting multiples of passes, making for a very intricate shoot and compositing puzzle. And when you throw in everything thats coming out of 3D, it definitely kept everyone busy.

flavorhood making of

Check out the behind the scenes action for “Flavorhood.” Its just as fun as watching the final spot!


Title: PopTarts Flavorhood
Length: 30 seconds
Air Date: July 20th, 2009

Client: Kellogg Company
Agency: Leo Burnett
Agency Producer: Alethya Luiselli
Agency Creatives: PJ MacGregor, Keenan Pridmore

Production Company: PandaPanther
Directors: Naomi Nishimura & Jonathan Garin
Executive Producer: Lindsay Bodanza

Designers: Naomi Nishimura, Ari Hwang
Animation: Han Hu, Miles Southan, Jeffrey Lopez, Yong Chan Kim, Kyle Mohr
Modeling: Jon Dorfman, Ari Hwang
Rigging: Marco Burbano
Tracking: Steven Hill
Compositors: Matt St. Leger, Bashir Hamid
3D Artists: Ari Hwang, Ignacio Ayestaran, Mirelle Underwood, Jaemin Lee, JiYoung Yoo

Art Department: Junko Shimizu, Grant Guilliams, Tonya Thornton, Shinya Nakamura, Kazu Yoshitake, Keiko Miyamori, Akiko Isomoto, Kyoko Sera, Draga Susanj, Sarah Bostwick

Production Assistants: Arwita Adinegoro, Giles Sherwood, Patrick Engle, Alexis DeHart Stephens, Kenji Ryuko, Shunsuke Tsuchiya, Bindy Subdhan

Motion Control Rig Operator: Richard Coppola

Director of Photography: Carolyn Taylor

Music & Sound Design: Waveplant / Composer: Joel Corelitz
Audio Post & Sound Design: Static Studios / Engineer: Steven Vandeven

Posted on Motionographer

Jonathan Jarvis and The New Mediators


Building on the success of his incredibly lucid and educational animation, “The Crisis of Credit Visualized,” designer/animator Jonathan Jarvis announced an interesting new venture, The New Mediators, which launched in earnest a few months ago.

To quote the introductory video above, The New Mediators builds diagrams using a “design language that can be assembled quickly, almost in real-time, and universal enough to be adapted.”

What Jarvis is proposing goes beyond motion graphics into the fields of journalism, education and activism (though he doesn’t seem to actively acknowledge that last one). Unlike visual essays, which use metaphor to suggest multiple layers of meaning at once, Jarvis is interested instead in simplifying and demystifying our complex world.

This is the general aim of information graphics and in itself is nothing new, but Jarvis’ real-time twist points to an exciting array of possibilities that are only now being tapped.  Before I go on, take a moment to watch Jarvis deconstructing Obama’s stimulus package before a live audience:


Finally, all those touchscreen doohickeys that cable news networks have been stockpiling can be put to good use! Imagine real-time diagrams to explain things like tax bills, health care reform or even the socio-political histories of warring nations.

There are two prerequisites for such a communicative model to work in practice, though:

1. The designer must have an exceptionally clear understanding of the subject matter. In natural speech, we can can afford to be sloppy. Our languages have a built-in allowance for mistakes and vagueness which is typically compensated for by simply increasing the amount of talking we do about a given subject. Eventually, with enough clarification and circumscription, everyone will understand what we’re saying, more or less.

Design languages are much less forgiving. Put a symbol in the wrong place or draw an arrow in the wrong direction, and you could fundamentally alter the truth of a diagram. An unclear hierarchy of visual elements could even be life-threatening. Just ask Edward Tufte.

2. The designer must be aware of the passage of time. This might sound so obvious that it verges on idiotic, but this is the real magic behind Jarvis’ approach. A static diagram can be extremely useful, but a diagram being constructed or manipulated before our eyes has the potential of creating deep insight.

Don’t believe me? Watch Hans Rosling’s TED talk for an excellent explanation:


The fourth dimension allows us to see information in ways that simply aren’t possible otherwise. In the case of Jarvis’ performative take on information graphics, the act of building a graph is itself the time-based device that gives us insight.

It’s not an easy thing to master, and Jarvis is unique in his innate understanding of human perception as it relates to comprehension.

The New Mediators is as exciting as it is vital to our future understanding of a world that is only increasing in complexity. Whatever happens next, I hope Jarvis and others like him are there to explain it to me.

Posted on Motionographer

Flying V: Virgile

virgile
Flying V, a new collaboration between 2008 Supinfocom alumni Clément Soulmagnon & Gary Levesque, has created a short film titled Virgile. Following a shy guy named Virgile who desperately tries to impress a gal by being everything other than himself, Clément and Gary display their prowess for everything a successful short film needs. From original concept to final composite this film would make Supinfocom proud, especially considering that they are only one year out from creating the extremely successful short films “Gary” and “Yankee Gal“.

Apart from being impressed by these french youngsters kicking ass and taking numbers, I’m also intrigued by the fact that this film was entirely produced at Wizz Design. During a year in which financial survival has the edge over creativity, it is uplifting to see a company put their own dime into a short film. When all the competition is churning out “money jobs” a few solid investments in creative can jockey companies into better positioning when all the economic turmoil is over.

Posted on Motionographer

David Wilson Breathes Life Into a Tired Technique

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David Wilson has been a busy guy recently since dropping back-to-back videos for We Have Band and We Got Time. However, this recent piece for Little Boots’ “Remedy” caught my attention for a different reason.

I know most of you are thinking, “not another kaleidoscope video.” Well yes, it is. However, I’m posting this as proof that a process, even as tired as the kaleidoscope effect, can be pushed back into relevance. It fits right in with his growing body of work that explores pattern, composition and meticulous planning.

Rather than leaning on this stock After Effects plug-in, David has a crafted an intricate structure of visuals that directly connect to the effect he is using. Take a moment to examine some of the detail and synchronization in the effects shots and you’ll see the great attention to detail that must have gone into the pre-production of this shoot. If every idea has been done, just do it better…


Little Boots
Remedy (Atlantic Records)
Prod co: Colonel Blimp
Director: David Wilson
Producer: Tamsin Glasson
DoP: Will Bex
Editor: Darren Baldwin at Final Cut
TK: James Bamford at The Mill
Post: Aftereffects c/o Munky and David Wilson
Online: The Mill
Commissioner: Tim Nash

Posted on Motionographer

Ne-o Lights Up the Night for Audi

audi_bulb
The release of this one slipped under my radar, but hopefully its new to many of you as well.

For the release of Audi’s new Economy Drive, Ne-o and BBH, London use the analogous form of a bulb to represent the energy saved by the car’s engine stopping when it does.

This black and white piece is packed with stunning cinematic moments as well more human vignettes that fit with Ne-o’s past work. I personally love what they’ve done with the shadow-play on the environment. It’s an added visual layer that really pushes the theme of light to the next level.


 Client: Audi UK
 Title: Economy Drive
 Product: Audi
 Agency: BBH
 Creatives: Paul Yull & Adi Birkinshaw
 Stink Producer: Juliet Naylor
 DOP: Joost Van Gelder
 Editor: Tim Thornton-Allan @ Marshall Street
 Post: The Mill

Posted on Motionographer

Steven Spielberg on Animation


Excerpt:

I think all directors should be animators first, because you really can take the imagination to become something tangible, something you can hold in your hand, and say, “Can you see this? No? Well, I can.” And then you make that, make that happen.

Via: ProLost Tip: Fred Kim

Posted on Motionographer

Marco Iozzi: Look Development Portfolio

marco_iozzi_portfolio_2009

Marco Iozzi updates his portfolio with some major goodies.  Marco is an awesome CG artist and look development specialist that has worked with many top studios, such as Psyop, The Moving Picture Company, and The Mill.

Marco Iozzi has a great passion for his craft and it shows through his dramatic visuals. He has a nice combination of film and commercial projects in his portfolio, yet despite the variety of projects on Marco’s site, the final product of each piece looks amazing. To top it off, his photography and cg breakdowns are nice contributions to his heavy arsenal of work.

Just looking at his online material left a thirst to find out more about the man behind the portfolio. I tracked down Marco, who was cool enough to share some of his career experiences in a Q & A session with Motionographer:

How did you get your start in this industry?
I come from Italy and to be honest it has not been easy. The quality of work is pretty low, as is the demand for creative content. But of course this would have not stopped me. My passion for movie-making started when I was a teenager. I fell in love with movies and special effects, and I became curious about how things were done on screen. I remember when I first had the chance to put my hands, at the University, on a copy of 3d Studio.  I’ll remember that moment, because its when I had a vague feeling of what could be possible. I was stuck, and I knew that no matter what, I wanted to do that for a living. I decided to study Visual Communication Design at the University, hoping to learn as much as possible about CGI, but actually it was not the case. Only years later I realized how all the other courses I was taking were so important to where I am now.

I left the University and attended a Softimage course. I knew that if I wanted to break in the industry I needed to learn a high end package like Softimage. After a few months of attending the course I received my first job offer, in the commercial industry. That’s where it all started, almost 10 years ago.

No matter which University or course, I’m like a lot of people out there, mainly self taught, because I spent hours and hours trying to learn these tools. It was like a drug.

After 2 years, Italy disappointed me and I knew inside I wanted to take the big step and move abroad. I was scared, but I knew that it was a due step to do if I really wanted to improve. If I had not put so much hours into creating personal stuff or improving my portfolio, I would have never gone far. And you know what? It’s not so different even now, after 10 years. What has changed is my role in this industry and what I study.

It’s not anymore about HOW things are made, it’s more about WHY…It’s more about why something works on screen and give you emotions. Why a story is well told and you as the audience embrace it and feel it…I could go on forever.

So it’s less and less about the tools and more and more about the content. All the amazing arts and crafts that could use CGI as a tool, to express an idea.

This is something that’s often forgotten.

What is your role in working with studios? Do you interact with directors to help realize their vision?
It depends on where you work and the size of the studio. I worked in places where you have to deliver a “well” defined product, and the creativity relies in creating something beautiful, important and effective story-wise. Enhancing the concept art you start from… Moreover another big challenge is understanding how to create something in a reasonable amount of time (never the case) for a reasonable amount of money (never the case).

Then there are places, more in the commercials field in my opinion, which work much more in contact with the agencies or deal with creativity inside. This is the case I prefer, cause based on the often rough concept, that comes from the agency, everything else has to be built from the ground up. And in this scenario you have the chance to work directly with the director and designers, with people from different fields, with different inputs and visions.

My role is to be in between this phase of pre-production and the actual production, shot-by-shot, phase. During look development we try to bring the powerful CG tools to the creativity phase, producing frames and animated sequences which won’t be final because they were created in a short amount of time. Instead they are utilized in the following ways:

– An effective conceptualization of the main idea.
– A powerful communication tool in the team, to develop the project further
– A very important first attempt to a work-flow, which, in an ideal world, will be the base for production.

A look is never established JUST in 3D or 2D, but most of the time in between, and during look dev we use all the tools we’re gonna eventually use.This is a powerful way to bridge creativity and production, plus, is a good way to bring on one side 3d tools closer to designers which could make an amazing use of them, and designers rules and vision to the 3D artists on the other side.

Do you have any formal art training and is it important to your skill set?
I took drawing and photography classes in University. Photography is a big interest of mine, and I think learning to shoot with a camera will be more and more visible in your matte / styleframes / renders . Things like composition and color are something absolutely important — even if its a sketch. I hope one day to know the best way of composing a shot, so that it will become second nature and more based on instinct.

What are you working on next?
Currently I’m working in my studio in Italy, mainly doing art direction for clients in Paris, New York and LA. At the same time I’m working on pitches for commercials and independent short films and personal photography work.

Do you have some advice for aspiring CG Artists?
Well there would be many things I’d love to say. Seriously, I’ll just say that you need passion, determination and stamina. This can be an amazing job. It will allow you to travel, see the world and meet amazing people. Compared to other jobs it will give you a much stronger feeling of freedom.

However, this does not come without a cost. It involves long hours, stress, constant challenges and hard hard work. This is only possible if your passion is really strong and if it’s “honest”.

Just another thing, don’t study the tools too much. They’re powerful and challenging, constantly improving, but they’re just tools. Study WHY and HOW to use them, to create and to express something.

Thank you for your time Marco, and as an important side note I’d like to mention some of Marco’s many accomplishments. Notably, he’s won a Visual Effect Society Award in 2008 for his role as lead artist with Jellyfish Pictures in the BBC Series, “Fight for Life”.

Posted on Motionographer

Tron Legacy: Teaser Scene

tron legacy

Unveiled at Comic-Con last week in San Diego, this teaser scene for the forthcoming Tron Legacy movie from Walt Disney Pictures looks incredibly hot. With Joseph Kosinski at the helm, the film promises to be, at the very least, a visual spectacle worth the price of admission.

We’re working on getting more information about the production. Stay tuned.

UPDATE: We’ve been cleared to share that Digital Domain, with whom Kosinski has worked on many projects in the past, handled the visual effects for this sequence.

Posted on Motionographer