Design and VFX team Elastic/A52 rock out for Honda Accord in this highly colorful CG jazz spot, as they show off how much hidden space the new Accord Crosstour really offers.
Appealing to a younger, musically-minded target market, its aesthetic and general concept hits a home run. Design-wise, the palette is alive with energy and pop and the beautifully animated characters have a unique look that works an interesting transitional device.
While many other motion studios try to find their way to the interactive future, Psyop teamed up with the digital aces at The Barbarian Group and went there.
The Esquire Augmented Reality issue hit US newsstands Tuesday with a raft of interactive vignettes that employ augmented reality (AR) to bring classic Psyopian illustrations up from the printed page.
The Barbarian Group conceived of the project and it’s their custom nerd voodoo that powers the Psyop-made content featuring cover boy Robert Downey Jr., actor Jeremy Renner and hottie Gillian Jacobs.
Do you read, view or play with the issue? All of the above. It’s like print, motion and interactive media got a little loose together and – bow chicka wow wow! – birthed this futuristic love child.
The experience requires a download from the Esquire site and a physical copy of the December 2009 issue. Or does it? Some clever Googling may get you to at least some of the AR markers.
I’ve had a quick look on Flame, but only found the Mono operator, this does break out the channels, but Ideally I would also like to convert the colour space before blurring the individual channels.
As Flame works in RGB is the above technique possible, without starting a Flame project in YCbC?
Any tips would be most kind,
@nthony
Director Yani and Paul Postma of hazazaH and DDB Amsterdam bring us these wonderfully minimal spots for Volkswagen. A cut out tree here a spot light there, two circles and voilà! You have yourself a scene. Straight to the point with no frills and a few creatives twists to take them out of the ordinary and into something special. Appropriate for the agency (DDB) and the client (Volkswagen) that created the famous “Think Small” campaign.
Assassin’s Creed II è il seguito del gioco Assassin’s Creed, pubblicato da Ubisoft. Questa volta l’azione si svolge in Italia durante il Rinascimento. Nello spot, realizzato dal regista Andrew Douglas, ci troviamo di fronte agli occhi spalancati delle vittime del protagonista del videogioco ritoccati digitalmente dalla Digital Domain.
Clicca qui per vedere il video incorporato.
Agency: Cutwater
Creative Director: Fabio Costa
Art Director: Jay Lorenzini
Copywriter: Eric Boyd
Director: Andrew Douglas
Production Company: Anonymous Content
Visual Effects Co.: Digital Domain
Graphics: Roger
Mix House: One Union Studios
Articolo redatto da Sergio Damele
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