Nov
19
Nov
15
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Shot using 200 cameras, and costing £3 million, this new commercial from Toshiba employs a new filming technique dubbed “timesculpture“, an evolution of the “bullet time” method made famous by The Matrix.
Like any good ident, I like a commercial to be elaborate, ambitious, and just a little bit pointless. Toshiba ticks all the boxes with this new ad, and while clearly a play to get the kind of buzz generated by the brilliant Sony Bravia commercials, this spot is a notable effort, and reminded me that Toshiba actually made televisions.
And although I’ve suddenly find myself in the market for a TV, I’m not sure it will be a Toshiba yet. That said, I started drinking Schweppes after this amazing commercial, so maybe I’m more susceptible to advertising then I thought.
Nov
12
Toshiba Upscaling Spot
Posted in: General
If brands make things that are interesting to watch, then I’ll tell my friends about it. So here is the new ad from Toshiba. (A hint to how it was done: 200 Camcorders and a lot of post production)
Here is the ad on YouTube. Here is the Making of Video.
Nov
12
An exhibition of illustrative work by Kareena Zerefos.
Opening 13 November 2008 at
Famous When Dead gallery
207 Victoria St, West Melbourne 3003
Exhibition continuing from 13 – 23 November 2008.
Nov
11
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The occasionally highest rating news service in Australia, the Nine News (formerly National Nine News) got a visual refresh this month.
Unfortunately the new look is huge step down from previous incarnations, with superfluous lines flying everywhere and ever classy solar flares, accompanied by a confusing combination of orange and blue, its less flagship-news-bulletin and more lifestyle-travel-show.
Nov
04
An innovator and now proven long stayer the Attik has relaunched their showcase of impressive work, as they say themselves – “We do pretty much everything imaginable in the world of creative communications”
Nov
01
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Long time morning television rivals Sunrise and Today will face new competition from Monday morning, with the much anticipated launch of ABC News Breakfast.
The new service fronted by Virginia Trioli and Barrie Cassidy (formerly Peter Lloyd) will run weekdays between 6-9am on ABC2. With the resources, and the reputation of the ABC behind this new program, its likely to carve out an audience under whelmed by the commercial networks offerings.
It should also do wonders for the publics increasing recognition of ABC2 as a distinctly separate offering to ABC1, with the recent Paralympics also helping the networks impressive audience growth.
All this of course showing that one thing, and one thing only is going to drive the take up of digital in Australia: content!
Oct
25
Enter the “worlds” of Mun2.
Posted in: mun2, nbc, Videos: Idents
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Mun2 is a cable television network in the US based primarily at the young Latino population. Owned by NBC Universal, the channels name is actually pronounced Mundos, which is Spanish for ‘worlds’, with the branding of the station as “Mun2″ just a stylistic choice.
Designed by PepperMelon, the new set of idents, are meant to represent the stations three different “worlds”.
The three different worlds, along with introducing the channel, also represent;
An internal world, where the holographic projections are a representation of what music is currently transmitting right through the boombox.
An individual world. The ID with the girl jumping in slow motion. A super conceptual work where classic moments in Latin American stereotype-citizens living in the US are represented.
An external world, where different actions and interactions between typical latin-urban symbols are represented.
– Thanks to Fernando from PepperMelon for the videos…
Oct
18
Film4 takes idents to the big screen.
Posted in: Channel 4, cinema, film4, Videos: Idents
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The studio ident for Film4 Productions is a new take on the “Channel 4 formula”, that sees the logo slowly revealed to the viewer through the magic of perspective.
Check out more from Film4, or just more studio idents.
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