Sunrise refresh nothing special.

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Australian breakfast television news programme Sunrise received a major refresh this morning with new branding and a new set. The new look is neither a great step forward or back from the old, its just different enough that people might notice, but not enough of a significant improvement that anyone will really care.

Next time maybe..

It’s Breakfast time for ABC2, digital gets serious.

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Long time morning television rivals Sunrise and Today will face new competition from Monday morning, with the much anticipated launch of ABC News Breakfast.

The new service fronted by Virginia Trioli and Barrie Cassidy (formerly Peter Lloyd) will run weekdays between 6-9am on ABC2. With the resources, and the reputation of the ABC behind this new program, its likely to carve out an audience under whelmed by the commercial networks offerings.

It should also do wonders for the publics increasing recognition of ABC2 as a distinctly separate offering to ABC1, with the recent Paralympics also helping the networks impressive audience growth.

All this of course showing that one thing, and one thing only is going to drive the take up of digital in Australia: content!