fxguide has details about an AMPAS 35mm screening of The Abyss and QA with John Bruno, Dennis Skotak, Hoyt Yeatman, John Knoll, Mikael Salomon and Lee Orloff on June 23, at 7:30 p.m. at the Linwood Dunn Theater in Hollywood.
Dutch agency These Days along with Sheffield based animation house Finger Industries have produced this heart warming viral for Friends of Glass. The animation makes up part of a well conceived campaign to encourage the use of glass over plastics and so on, because of its ability to be recycled 100%.
Hank the bottle (Although he has had many previous incarnations) acts as spokes bottle, cheer bottle and vocalist (Sorry, couldn’t squeeze ‘bottle’ in there) for his own tune which spins the yarn of his own super resilient life story.
Creating a convincing and entertaining character to head up a campaign is no easy task and in clumsy hands this can result in a head-shaking cheese-fest. But thanks to some deft lyrics writing by Paul Van Oevelen at These days and sweet animation work by Finger Industries, the result is a character and viral that really ‘warms the cockles’.
Also, make sure to check out all the letters on the accompanying website addressed to various luminaries of the showbiz world. The agency really rinse out the schwarzenegger joke that makes up the backbone of the campaign, as well coming up with a few more gems. Trying to get ‘Plastic Bertrand’ to change his name to ‘Glass Bertrand’ certainly raised a smile in the Robson household…
Concept: Paul Van Oevelen (copy), Bram Van Looveren (AD)
Creative Direction: Sam De Volder
Design: Bert Beckers, Valentijn Destoop
Development: Geoffrey De Muer, Tom De Pauw, Greg Vandevyver, Kathy Van de Gaer
Strategy: Karin De Bruyn, Tim Willems
AM/PM: Sylvie Versteylen, Liesbeth Stevens
TV-Producer: Bruno Dejonghe
Music: Thierry Van Durme
Voice: Chris Brooker
Animation: Finger Industries
im sure its simple but it evades me at the moment.
Marc Forster and MK12 teamed up once again to create this meditative animation for Swiss International Air. I was able to chat with creative director and co-founder of MK12, Tim Fisher, and ask him a few questions:
From looking at this piece it seems like it was a pretty open brief. Could you describe the origins of the project?
Marc called up to the studio one day and asked if we wanted to collaborate on a short film with him that was being commissioned by SWISS.
Many of the key concepts came from Marc’s original writing for the project, which had a very personal and introspective tone to it. We started to work within a montage-based anti-aesthetic, which we felt was an appropriate metaphor for memory and thinking
processes.It’s like a literal stream of consciousness. Or the visual equivalent of a lyric essay.
If I’m counting correctly, this is the 4th project that you have worked on with director Marc Forster. Being a company that is known for its collective mentality, how has it been working with an outside director?
Yeah, this is our fourth project with Marc. He’s really fantastic to work with. He’s got a brilliant mind and he’s really supportive of the people around him. He’s very family-oriented, in that he continues to work with the same group of folks on every film. They are an amazing and smart bunch.
We think we’ve created some of our best work with Marc and the gang- and we hope to continue to do so.
Something that I like about this animation is that one can see it’s roots in old MK12 work, yet it is a clear jump in the collective’s growth in production quality and aesthetic refinement. Do you find this to be true? What do you think is the next step for MK12?
We hope that every project reflects some level of growth from our studio. We’re pretty happy with this film and it’s creative production.
We keep on keeping on. We’ve got a couple of things coming up. We’ve got two in-house short film projects moving along at a glacial pace; both are somewhere in their own respective pre-production. We created some work for the The Beatles: Rock Band game that’ll be out in September. Otherwise, it’s summer road trips, BBQs, red beers and fun in the midwest heat.
Thank you, Tim, for taking the time to talk to us. I think I speak for a lot of people when saying that we can’t wait to see those future MK12 projects.
Brand: Swiss Airlines
Agency: Publicis
Creative: Martin Deneke
Director: Marc Forster
Production: Ping Pong Film
Producer: Peter Lehner
Director of Photography: Roberto Schaefer
Editor: Jay Nelson
Animation: MK12
Animation Production: The Ebeling Group
and the shot in transformers when black out fires 2 missiles and ironhide hits the grownd whit his arm guns.:niceone::niceone::niceone::niceone:
Post yours……………..
District 9 è un nuovo film prodotto da Peter Jackson e diretto da Neill Blomkamp. Il trailer del film, che uscirà il 14 agosto, ha uno stile documentaristico molto simile a Alive In Joburg, un cortometraggio uscito nel 2005, diretto e prodotto dallo stesso regista. District 9 parla dello sbarco degli alieni e della situazione degli esseri umani e dei “non umani” in un ghetto del Sud Africa. Attorno al film è stato creato progetto di marketing virale molto dettagliato. D-9.com è un sito che da tutte le informazioni sulle zone abitate dagli alieni, e tutte le notizie per la convivenza tra le due specie. Sembra che la MUN “Multi-National United” sia una azienda che sfrutti la tecnologia aliena per adattarla agli umani, nel loro sito è possibile trovare lavoro per l’assistenza agli alieni. Esiste anche un blog che informa gli alieni sui loro diritti.
Clicca sull’immagine per vedere il video.
Articolo redatto da Stefano Paron
THE SCANNER
http://www.youtube.com/watch?v=dPRi7nxS25w
This is site is run by Sascha Endlicher, M.A. during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
