THERE’S MORE

 

The response to the full line-up of Happy F5 has been phenomenal. You – the creative community – are so psyched to just get away from it all for a few days and hit the playground. Tickets are going fast – be sure to lock in yours.

And, yes, an update already! A bunch of new additions to the stellar line-up:

  • Iconic designer Todd Oldham introduces Wayne White for the final act of Happy F5
  • MSNBC anchor Thomas Roberts interviews Mark Romanek during his special session
  • Minivegas will speak to their installation “Atlantis” during one of our two mini-talks
  • Shantell Martin takes the stage in anticipation of her Hidden Oras installation in the second of our two mini-talks
  • Kid Koala and Minivegas will be joining Tanya Morgan on-stage for a collaborative live set at the beginning of the duo’s session

And don’t forget: to get the most out of the Tronic/F5 Virtual Exhibit, download the free, one-of-a-kind iPhone app Goldrun – http://bit.ly/cedb4j. Do this before you get to F5 to get the most out of the exhibit – from your walk up Broadway to the Hudson Hotel to the interior space at Roseland.

Posted on Motionographer

HAPPY F5 – FINAL SPEAKERS AND FULL LINE-UP/SCHEDULE

Happy F5 April 15 – 16 2011 by Hi-Sim from F5 on Vimeo.

If you’ve been patiently awaiting this post, thank you.

To clue you in on the behind-the-scenes since November, we’ve been working NON-STOP to reach out and secure the speakers who you’ve all wanted to see. There have been hundreds of recommendations – tons of outreach emails – and so many wonderful responses from artists who see F5 as the gateway to new playgrounds of creativity. This curation would’ve made for a great reality show, but we lack the tans and vocal chops to secure future syndication.

Our final group of speakers for Happy F5:

  • Mark Romanek: visionary film director behind “Never Let Me Go” and “One-Hour Photo” – as well as countless iconic music videos and commercials
  • Neil Huxley: accomplished creative director of Mothership and Digital Domain, creator of UI for Avatar, and AD on titles for Watchmen
  • Tanya Morgan: hip hop duo behind one of the genre’s most acclaimed and celebrated albums of the last two years
  • Adam Bly: founder, CEO and editor-in-chief of Seed Media Group and visualizing.org with tomorrow on his mind
  • PressPausePlay: David Dworsky and Victor Köhler’s exciting new documentary on cultural creativity and the digital revolution

Closing the show on Friday night, PressPausePlay will introduce something new to the festival’s history: a screening of a yet-to-be-released film and discussion with the filmmakers. It’s a powerful work on the future of our collective artistry in the face of a democratized culture. And a thoughtful opportunity to reassess the positives and negatives behind technological innovation.

To recap and refresh the full line-up of Happy F5:

  • Kid Koala: DJ and turntablist extraordinaire
  • Scott Belsky: cutting-edge business leader of Behance
  • Wayne White: legendary art director of Pee Wee’s Playhouse and banjo star
  • Adam Sadowsky (Syyn Labs): president of the engineering whiz-kid collective behind the massive Rube Goldberg machine in OK Go’s “This Too Shall Pass” music video
  • Nathan Love: top-notch animation studio and masters of character animation
  • Buck: trailblazing creative shop with pop illustration powers
  • Radical Friend: acclaimed experimental//experiential directing duo
  • Onesize: creative studio powerhouse
  • Eclectic Method: audiovisual remix masters with culture on their minds
  • Heather Knight: innovator of robotic entertainment
  • Jacob Escobedo: celebrated network exec-cum-designer behind [adult swim], Cartoon Network, and a whole slew of musical projects
  • Tool of North America: leading the new wave of interactive storytelling

The RE:PLAY film festival brings together a number of the best studios and independent directors out there to create short films on the simple topic of happiness.

And, as the icing on the cake, the RE:VISION gallery space will showcase the work of emerging and world-renowned artists and designers.

We’d be remiss to not point out the final piece to Happy F5 in 2011. Each morning before the festival begins, the first ever Motion Design Roundtable will convene to begin crafting a Code of Standards for the motion design industry. We’ve invited representatives from the different parts of our industry to the forum for two hours each morning. F5 is the perfect occasion for this gathering of minds, and we’re confident that the work the Motion Design Roundtable undertakes will help shape the industry for the better. All results will be posted on Motionographer for feedback from the industry-at-large. Wish them luck!

Whew. Inspiration, discussion, balloons, games, drinks…this year’s event has it all. Check out the speakers page for a schedule of all speaker sessions.

And, since some of your bosses are still breathing down your neck to hit that Friday deadline – we’re now offering one-day only tickets for Saturday, April 16th. Check the tickets page for more info.

//Hat tip to Hi-Sim for graciously allowing us to use their beautiful RE:PLAY short above! See it both days at F5//

 



Posted on Motionographer

F5 Re:Vision & Closing Party

 

 

 

 

 

 

 

 

 

With two weeks left, it’s time for the F5 takeover! Oh, and it’s playtime too! As you enter the world of F5, you’ll be part of the RE:VISION experience. It’s here where we’ve curated and constructed a borderless//cutting-edge gallery space to showcase the work of emerging and world-renowned artists and designers.

  • Babycastles Arcade: indie gaming to the core — stand-alone video games that take players to the wild ends of their imagination
  • Minivegas presents Atlantis: an interactive installation where attendees cue their tweets (with #f5fest and others) and watch as they’re dynamically transformed on-screen throughout Roseland
  • Radium Audio Takeover: intricate and immersive sound installations that cater to both the individual and collective experience
  • Shantell Martin presents Hidden Oras: a live drawing project that turns members of the audience into a unique and original work of living art
  • Smilebooth: a fresh take on the old-school photobooth that encourages a hot mess of fun and spontaneity
  • Tronic/Goldrun/F5 present the Virtual Exhibit: a one-of-a-kind smartphone app that allows users to view and take pictures of GPS-linked 2D/3D virtual art all over F5.

Take a deep breath. We’re going to blow out the candles on another F5 at the soon-to-be-(in)famous CLOSING PARTY on Saturday, April 16th.

  • Starting at 9pm, you’ll throw down at Good Units in the basement of the Hudson Hotel (356 West 58th St.). Picture NYC-1982 and you’re halfway there…
  • Dalston Ponys will start the jam East-London-style — bringing feet and hearts to the dance floor
  • Grabbing the baton at 10:30pm, Eclectic Method follows up their speaking session at F5 with a performance that will burn the roof off the joint
  • At midnight, Flawless Media presents Verboten – dedicating the remainder of the party to Kompakt Records‘ honcho and DJ Michael Mayer
  • All the while, Shantell will be performing Hidden Oras in the venue’s stylized mezzanine

Doors open at 9pm –  open bar from 9:30-10:30pm. Everyone is welcome – so bring your buddies. Your official F5 registration badge gets you in and $20 at the door for your friends. And there’s still one more major announcement left….

Posted on Motionographer

Matthias Hoegg: Thursday


Matthias Hoegg recently joined us to answer some questions about his short film, Thursday. It’s an everyday love story in the not so distant future, where ubiquitous e-access doesn’t necessarily guarantee a connection (and some blackbirds battling technology thrown in too).

Made as his final project at the Royal College of Art, it was recently honored with a BAFTA nomination in the Short Animation category. After a successful festival run, it’s making its full-length online debut here. Huzzah!

Our interview with Matthias after the jump.


The Story

I started out wanting to make a film about everyday life in the future. I thought that a lot of sci-fi and forecasts for the next decades tend to portrait humans as rather cold and anonymous. They always seem to be completely in tune with their super-efficient high tech environment. I wanted to portray a futuristic world and add some friction, some everyday frustration that we experience when we interact with technology today, but also moments that make our mundane lives worthwhile.

With this rather loose idea of the narrative I started doing some experiments for the film’s visual style. In retrospect I also seem to have stumbled upon a lot of the inspiration for the film in one afternoon on my summer holiday visiting my sister in Calgary, Canada. I went up onto a viewing platform in the television tower in the town center and looking through the glass floor, I was struck by the systematic, grid like arrangement of the relatively new North American city. Right after that I went to a museum of the local history and discovered traditional American quilts, which became a big influence on the style as well.

The Look

A lot of these bold graphic quilt patterns seem to suggest three-dimensional geometry. Back home in London I started experimenting with a 3 dimensional interpretation of these patterns using the grid structure that is inherent in 3D. I ended up with these modular designs of the cityscapes that became the setting for Thursday.

I also explored other kinds of patterns that seemed to evoke a sense of everyday environments, like Eduardo Paolozzi’s mosaics on the walls of Tottenham Court Road Underground Station. Paolozzi collaged various patterns and technical plans into what looks like big cross sections of our futuristic lives.

I was also interested in the corporate designs of Transport for London, patterns of tube seats and early adverts for public transport that present the underground as a brave new invention, which just blends into our everyday routines nowadays.

What was the production timeline like? How much time was spent in planning vs. animation? How fluid vs. locked was the edit?

I had all of my final year, from September 2009 to June 2010, at the RCA to work on Thursday. I spent the first three months coming up with designs and experimenting with 3D patterns before putting together an animatic. I did a lot of “test screenings” to get first responses, and probably did five different animatics before I arrived at something that I was happy to lock down. A lot of shots were changed, all the way through to the last minute.

How early on did sound factor into the project?

Sound was a big part of the project and I worked closely with Berlin-based Sound Designer Marian Mentrup, who I had met at the Leipzig Documentary and Animation Festival in 2009 when Thursday was in its early stages.

After seeing my grid-like designs for the cityscape Marian suggested that the soundscape could follow an equally regimented structure. He suggested that we edit the film to a metronome, so that all the shots fit into a sort of time-grid. We wanted to create the impression that the lives of the people in Thursday are organized in a very stubborn way, that they’re going through a strict routine. A lot of people have mentioned that we’ve created a perfect stereotype of a German-German collaboration, but I hope you can take it with a pinch of salt.

Working with this fixed timing reference made it possible to exchange blocks of sound and animation in the process. Often Marian would give me the sound effects for, say, the cleaning vehicle, the alarm clock or the traffic in the city, and I would do the animation based on this time reference.

What were your biggest challenges? Any happy accidents?

One of the biggest challenges was to convince people that the characters were going to work, although they’re pretty sterile and graphic and I think a lot of characterization came through the movement. I also spent a lot of the last few weeks of the project changing the shots at the very end until I came up with something that I was pleased with. I wanted some the narrative to tie up at the end without forcing a conclusion.

A lot of the sound effects were developed by Marian, playing around on his newly bought analog synthesizer. I was a bit skeptical about his improvisations at first, but it turned out to be a really handy way of blocking out the atmosphere for each shot in real time.

What are you personal feelings on cities?

I’d be scared not to live in a big city. If your neighbors don’t know you they’re not going to judge you for staying in your bedroom for two months to finish your graduation film.

In lieu of a celestial viewing room, where would you take someone on a date?

My most recent date with my girlfriend was a long walk through the docklands in East London, past the Thames Flood Barrier, the Tate and Lyle Sugar Factory and a big rusty Recycling Plant, all the places that are normally hidden from view. The biggest benefits was that it looked nothing like the London we see every day. Anywhere to get a bit of perspective, even if it’s not up in space…

Where I didn’t take my girlfriend was the BAFTAs, something I’ll probably be made to regret for a long time. Apparently I have a particular sort of blindness when it comes to spotting celebs, which is no help in a situation like that at all, and she would have been pretty happy to help out. I took Marian instead, which seemed fair, seeing as he made one half of the film.

Why Thursday?

I called it Thursday because I wanted a title that evokes a very mundane, familiar setting. Thursday is approaching the weekend, so you might treat yourself to a little escape from your everyday life, knowing you’ll still have to come back to it the next day. I also considered calling it “Lovebirds”. My last film was called August. The titles seemed to work for the films, although I should really try to snap out of the pattern of using time descriptions next time.

What are you up to next?

At the moment I’m directing two spring-themed sequences for Cbeebies, the Pre-School Kids’ branch of the BBC. It’s character based, 2D and quite snappy, cutesy and colorful stuff and very fun and refreshing to work on.

I’ve also been experimenting with Raster or Picket Fence Animation, the process where you merge several frames of animation into a single still image which animates by dragging a grid across it. I’d like to develop this into a sort of Animation/Graphic Novel hybrid.

I’d definitely like to make another Short Film a little further down the line, which will be a lot more open in terms of technique and will probably involve camera and object tracking and more loose, graphic imagery.

Right now my emphasis is more on commissioned work though and when I’m not directing at Beakus I’m freelancing at different places in London, from more traditional animation studios through to branding and motion graphics. I’m really happy to live in London, where it’s possible to jump between companies and keep developing your work in different contexts.

If you’re lucky enough to be in one of the following cities, Thursday (and some other great shorts) will be on the big screen at these upcoming festivals:

April 12 – 17: Filmfest Dresden, Germany
April 26 – May 1: AniFest 2011, Prague, Czech Republic, in competition
May 3 – 8: 18 Internationales Trickfilm Festival Stuttgart (ITFS), Stuttgart, Germany, in Student Film Competition
May 3 – 8: Animayo, Las Palmas de Gran Canaria, Spain
June 6 – 11: Annecy International Animation Festival, Annecy, France

Credits
Sound Design and Music by Marian Mentrup
“Thursday’s Space Waltz” written and performed by Marian Mentrup
Published by Kobrow Musikverlag
Additional Animation by Aaron Lampert
Additional Modeling by Mattias Bjurström
Foley Artist Günther Röhn
Mixed at Talking Animals Studio Berlin

Thank You:
RCA Animation 2010, Lauri Warsta, Kristian Andrews, Sylvie Bringas, Sergio Cameira, Tony Fish, Tim Webb, Deborah Levy, Jenny Bull, Steve Smith, Rotor Film Berlin, Passion Pictures, Anette Jung

© Royal College of Art and Matthias Hoegg
2010

Posted on Motionographer

2011 RE:PLAY Film Festival

Tradition ain’t something to mess with. It’s got a hungry heart and a thirsty soul.

At F5, the fun isn’t only on-stage and at the bar – the screens at Roseland give some love back too. Content created exclusively for the festival will premiere through our RE:PLAY film festival.  We invited a number of the best studios and independent directors out there to create short films ranging in length from 15 seconds to 2 minutes on the topic of happiness.

The films will be shown on the main stage at F5 between speakers, on plasmas around the event space, on Motionographer (afterwards) and on the F5 website.

Who wants to know the RE:PLAY line-up?

This super talented group is a cross-section of some of the best artists to pass through Motionographer in the last year. Be the first to see something created entirely for you. (Price and Waterhouse has it under lock and key — even we don’t see get to see the full program before it premieres)

Posted on Motionographer

Mauro Carraro, Raphael Calamote, & Jeremy Pasquet: Matatoro


Matatoro, directed by Mauro Carraro, Raphaël Calamote, and Jérémy Pasquet, is a lovely meditation on bullfighting that mixes a lush color palette with well-crafted non-photorealistic 3D rendering. It seems like the short films coming out of France’s animation schools (this one being from Supinfocom Arles) are constantly achieving new ways to tastefully combine traditional illustration styles with 3D. What sets this film apart for me is the unique storytelling point-of-view. Rather than a traditional narrative, the story is more of a stream of consciousness emotional arc (with clever shape-shifting arena crowds to boot!).

Check out concept art for the film here and a bit more on the process in this making-of film. We were lucky enough to catch the filmmakers for a Q&A, check it out after the jump!

Where did the idea of a bullfight come from?

Mauro: Personally, I was charmed and frightened after seeing my first bullfight four years ago in Arles (South France), the reach of the colors, rhythm, symbols, and volumes. The rapport between the matador, the bull and the public permeating continuously – it was all that I searched for in an animation film.

The balance between the watercolor textures and dimensionality is really stunning. There are many times where every frame looks like a key pose, but other times where the camera seamless revolves around a character. Was there any frame animation or was it all 3D? a mix?

Mauro: The approach of the textures on this project was totally different from what we had ever tried before. The goal here was to get as close to a “traditional” result as possible.

Raphael: After various tests with Photoshop, the result was too close to what we were used to seeing in 3D animation, so we decided to print the UV boards out and draw on it traditionally in pencil and paper. We then had to scan the textures obtained for use on 3D objects.

The difficulty of this work was to find the “flow” of pencil lines, a logic in the paths to give an idea of the volume of the characters. So that the textures wouldn’t seem “frozen”, as we are used to seeing, but would seem to “vibrate” as redrawn frame by frame. We made an animation loop of five textured images, at three different sizes (A5, A4, and A3), in order to change the texture depending on the value of the planes. The rest is compositing.

Jeremy: We used 12fps to reinforce the traditional side of animation. In the animation, the keyframes were the most important. They were based on drawings or illustrations taken from pre-production. The movements are as simple as possible, to go to most of the action by focusing on picture composition.

How tightly did you work with the sound designer/composer?

We ask the composer to work on our film more than one year before the final cut! That’s very unusual, but very comfortable for the team. In fact, we met together really late, because of the distance between Paris and Arles.

I sent Pierre Manchot more than ten versions of the storyboard. He made five themes with the piano solo. I chose one and he orchestrated it with a real corrida brass band (fifteen musicians) called Chicuelo II from Arles.

A lot of times, we didn’t understand each other, because the vocabulary of animation and music is really specific… Conditions were really perfect financially, because we had the SIRAR grant for music (delivered by the Aubagne Music Festival and SACEM) that permitted us to have an entire orchestra, a studio, an engineer, and a composer!

During the recording and the mix the whole the team was present, allowing for real discussion between the directors, conductor, and sound engineer.

A lot of the shot framings are very dramatic. How much of the composition was decided upon at the storyboard phase?

The start was three or four handmade drawings, without any connection.

We had just one rule, follow the chronological order of events/choreography in the bullfight. We symbolized the moody public with clapping hands, laughing mouths, judging eyes and angry forks, matching each type with a peculiar universes: an arena, a carousel, a circus, a temple.

We produced more and more drawings and eventually made a musical slideshow to find the structure. The film became an animated picture with cryptic symbols and floating environments.

There was a huge amount of work on the storyboard and image composition, everybody was involved in thinking and giving his ideas. Then we selected the most interesting and most dynamic and dramatic storyboard sequences. Keeping in mind the images made in pre-production for some shots are closer to a painting than a traditional film.

How long did production take?

Production for the film took a year and a half. Three months of pre-production (creation, research, design, writing, story board…) and a full year devoted to the production and post-production.

What are you up to next?

Mauro: I’m preparing a new short film that should be a Switzerland production, about my experience on the Way of St. James.

Raphael: I currently work at Cube Creative, where I’m working on textures, layout, and rendering/compositing. I am waiting to find a little time to make a one-minute short film.

Thanks to Team Matatoro for their time! And a special thanks to Yves Geleyn for helping out with translating the interview.

Credits
Directed by Mauro Carraro, Raphaël Calamote, Jérémy Pasquet
Original music composed by Pierre Manchot
Sound Design by Mathieu Maurice

Produced by Supinfocom Arles – 2010

Posted on Motionographer

F5 SPEAKERS – ROUND 2

Part two of the three-part speaker trilogy!   This second group of artists speak directly to the larger design community in their breadth and approach. It can be narrative live action or cultural live mash-up. Robotics or digital flesh.  Danger Doom or Chiller. They all give exquisite life to an image. And provide us with a new set of specs to see through.

  • Radical Friend: acclaimed experimental//experiential directing duo
  • Onesize: creative studio powerhouse
  • Eclectic Method: audiovisual remix masters with culture on their minds
  • Heather Knight: innovator of robotic entertainment
  • Jacob Escobedo: celebrated network exec-cum-designer behind [adult swim], Cartoon Network, and a whole slew of musical projects
  • Tool of North America: leading the new wave of interactive storytelling
We couldn’t be any happier with the overall line-up so far. The imagination they share — the messages they speak — the moments they design — each speaker is a catalyst for us to create with fearless expression and dedication.

Now, with less than two months left and tickets already flying away, we ask you to come along for the ride. Head over to the site for more information!

 

Posted on Motionographer

F5: First Set of Speakers!

We’re pleased to announce our first set of speakers for F5 2011! Here is the first savory piece of the cake—just enough to want a bigger bite. This group speaks to the careful consideration placed on finding the artists//heroes//colleagues who fit the overall theme of Happy F5 this year.

  • Kid Koala: DJ and turntablist extraordinaire
  • Scott Belsky: cutting-edge business leader of Behance
  • Wayne White: legendary art director of Pee Wee’s Playhouse and banjo star
  • Adam Sadowsky (Syyn Labs): president of the engineering whiz-kid collective behind the massive Rube Goldberg machine in OK Go’s “This Too Shall Pass” music video
  • Nathan Love: top-notch animation studio and masters of character animation
  • Buck: trailblazing creative shop with pop illustration powers

We’re also ecstatic that Buck will be creating the fest’s awe-inspiring opening titles. Our lips are sealed, but expect their special sauce of whimsy, humor and highly produced playtime. Buck will share their process and creative vision for the project during their special speaker session.

So far, F5 has drawn exclusively from a wealth of visual artists, designers, animators, technologists, engineers, musicians, writers, and puppeteers who point to a singular direction in creativity: one that builds an artistic fabric with the shared thread of imagination and optimism.

This is only the beginning. More happiness in store. And smiles guaranteed.

Check out our speakers page for bios and more info. And make sure to lock in your tickets

Posted on Motionographer

Happy F5 Site is Live

Come one, come all to the Happy F5 site—now open with all the information you’ll need for this April 15. Behold the immediacy of the festival scoop—morning, noon and night! Witness the whole story behind our history, ethos and expectations for this year’s event! Step into Roseland Ballroom! Scan the network of attendees expected to grace the floor!

And follow F5 on Twitter and Facebook for the latest news, clues and ticket giveaways as we inch ever closer to the party.

Posted on Motionographer

F5: SOLD OUT (Kind Of)

Got ya and it’s not even April Fool’s yet. 🙂 The scale has been ‘tipped’ and we’ve sold out our early tickets.

What’s surprising is the response from other creative communities; not only have the motionographers come out in support, but there’s also been an unprecedented response from creatives in fashion, fine art, publishing… even pharmaceutical marketing. You all share the desire to break out of this harsh winter and start the spring anew. Happy.

Regular tickets are now available at the price of $480; student tickets at a reduced rate of $280. These prices will remain until the end of the festival.

Tune in next week for another announcement—this time about what’s surely on everyone’s minds…

Posted on Motionographer