Digital Black Book: New Reel/Site

Recently jumped back into the freelance game so I launched a redesigned website and updated show-reel at digitalblackbook.com. Take a look around and let me know what you think – @amador_v

Blacklist’s Pistachios: “The Story of Kakenya”

Top Blacklist director, Pistachios, has partnered with with co-director Aaron Kisner and the Vital Voices Global Partnership to bring us The Story of Kakenya. The piece chronicles the real-life and inspiring story of Kakenya Ntaiya: a young girl who —throughout her childhood— escaped dogmatic African traditions toward women by pursuing a higher education and fulfilling her dream of becoming a teacher.

The style does not deviate too far the signature Pistachios aesthetic. The look is abstract, graphic, and sparse, which recalls the emblematic patterns and geometric taste of African design that has become globally acknowledged.

Posted on Motionographer

Tata Docomo’s Cat

It isn’t often that we see purely graphic animations like these spots for Tata Docomo, part of a new branding effort by Wolff Olins for a merger between two telecommunications networks in India. But in these new mnemonic animations, the elementary shapes which make up the logo come to life to become more than just a static mark. The geometric forms are modular and recombinant, reminiscent of building blocks, Colorform sets or Ed Emberly drawings: which like like the new logo can be arranged and re-arranged in many different ways. And in each of these animations the shapes are funny, playful and cheerful: characteristics that the new brand wants to embody and let its customers embrace. Simply made and charming, but not simple.

We’re not sure who is directly responsible for these animations, but they’re lovely: Balance, Over Water, Seesaw, Squash, Shree Ganesha Hindi

See more on the branding here at Brand New.

Posted on Motionographer