HunterGatherer’s Signature Series for Fuel

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HunterGatherer is the latest artist to be commissioned by Fuel TV for one of their award-winning Signature Series IDs. The new stop-motion spot is inspired by the idea of synthesia, with music transformed directly into the spare and graphic visual style of Todd St. John. Bright, stimulating and very impressive.

See more pictures and read a Q&A with Todd St. John about his process here.

Posted on Motionographer

Tata Docomo’s Cat

It isn’t often that we see purely graphic animations like these spots for Tata Docomo, part of a new branding effort by Wolff Olins for a merger between two telecommunications networks in India. But in these new mnemonic animations, the elementary shapes which make up the logo come to life to become more than just a static mark. The geometric forms are modular and recombinant, reminiscent of building blocks, Colorform sets or Ed Emberly drawings: which like like the new logo can be arranged and re-arranged in many different ways. And in each of these animations the shapes are funny, playful and cheerful: characteristics that the new brand wants to embody and let its customers embrace. Simply made and charming, but not simple.

We’re not sure who is directly responsible for these animations, but they’re lovely: Balance, Over Water, Seesaw, Squash, Shree Ganesha Hindi

See more on the branding here at Brand New.

Posted on Motionographer