Nov
24
Nov
24
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At 6:29pm tonight Freeview came to Australia. The new digital platform (aka marketing ploy) launched across the five free to air networks in an effort to band together and promote the benefits of digital terrestrial television.
The Freeview concept has been a strong part of the digital take up in the UK since its launch in 2002, with New Zealand following with a similar campaign in 2007.
I’m sure Australia’s equivalent of Penelope Keith will be spruiking set top boxes and multi channel goodness to a confused public in no time.
Nov
22
One day like this, on the BBC.
Posted in: bbc, BBC One, Videos: Promos
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Ninety second promo for the BBC’s latest batch of new drama. Featuring the likes of Survivors, Little Dorrit, Spooks, Einstein and Eddington, Consuming Passion, Apparitions, Wallander and In Love with Barbara.
All set to the Elbow’s tune “One Day Like This”.
Nov
15
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Shot using 200 cameras, and costing £3 million, this new commercial from Toshiba employs a new filming technique dubbed “timesculpture“, an evolution of the “bullet time” method made famous by The Matrix.
Like any good ident, I like a commercial to be elaborate, ambitious, and just a little bit pointless. Toshiba ticks all the boxes with this new ad, and while clearly a play to get the kind of buzz generated by the brilliant Sony Bravia commercials, this spot is a notable effort, and reminded me that Toshiba actually made televisions.
And although I’ve suddenly find myself in the market for a TV, I’m not sure it will be a Toshiba yet. That said, I started drinking Schweppes after this amazing commercial, so maybe I’m more susceptible to advertising then I thought.
Nov
12
Toshiba Upscaling Spot
Posted in: General
If brands make things that are interesting to watch, then I’ll tell my friends about it. So here is the new ad from Toshiba. (A hint to how it was done: 200 Camcorders and a lot of post production)
Here is the ad on YouTube. Here is the Making of Video.
Nov
12
An exhibition of illustrative work by Kareena Zerefos.
Opening 13 November 2008 at
Famous When Dead gallery
207 Victoria St, West Melbourne 3003
Exhibition continuing from 13 – 23 November 2008.
Nov
11
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The occasionally highest rating news service in Australia, the Nine News (formerly National Nine News) got a visual refresh this month.
Unfortunately the new look is huge step down from previous incarnations, with superfluous lines flying everywhere and ever classy solar flares, accompanied by a confusing combination of orange and blue, its less flagship-news-bulletin and more lifestyle-travel-show.
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