> Quicktime H.264
(14mb)
> iPod Compatible
(7.2mb)
> Watch in Flash
(7.1mb progressive)
It really shouldn’t be this hard a thing to sell, or this easily screwed up, but here we are again with Australia’s free to air broadcasters banding together to get us excited about the Freeview platform.
Something that will actually get people excited about Freeview? The impending launch of ABC3, SBS Two and whatever Nine and Seven are going to get around to broadcasting, not this ad.
> Quicktime H.264
(22.6mb)
> iPod Compatible
(11.2mb)
> Watch in Flash
(7.4mb progressive)
At 6:29pm tonight Freeview came to Australia. The new digital platform (aka marketing ploy) launched across the five free to air networks in an effort to band together and promote the benefits of digital terrestrial television.
The Freeview concept has been a strong part of the digital take up in the UK since its launch in 2002, with New Zealand following with a similar campaign in 2007.
I’m sure Australia’s equivalent of Penelope Keith will be spruiking set top boxes and multi channel goodness to a confused public in no time.
This is site is run by Sascha Endlicher, M.A. during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
