Hasta La Motion!

[NEWS=”http://www.cgnews.com/wp-content/uploads/walgreens_tide_thumb.jpg”]22422[/NEWS]Bicoastal design studio Blind, in collaboration with Downtown Partners Chicago, creates a memorable branding campaign that takes us on dazzling CG journey into the world of low prices for Walgreens. Designed and directed by Blind’s Vanessa Marzaroli, House is the first in a series of three :30s which celebrate the launch of Walgreens’ new “Affordable Essentials.” Focusing primarily on the products Americans use most often, we observe a stunning array of brand name products swirling to life across a lush, brilliantly designed landscape.

Blind, a multi-disciplinary design, motion graphics, animation, visual effects, live-action, editorial, print and broadcast design studio with offices in Santa Monica and NYC, taps into diverse intellectual and creative resources to come up with compelling results.

Since 1995, Blind has been pushing beyond the expected, offering clients a new way to see with award-winning design. A few things remain constant amidst this design/production powerhouse’s constant drive to reinvent itself: the abilities to engender surprise and produce projects from conception to reality.

Blind’s creative team has built an uncommon level of respect in the advertising and entertainment communities via cutting-edge campaigns for brands such as Xbox, Showtime, Bright House Networks, DirecTV, OppenheimerFunds, McDonald’s, Scion, and recording artists including Gnarls Barkley, The Raveonettes and Justin Timberlake to name a few.

CREDITS
Client: Walgreens
Spots Title: House
Air Date: October 2009

Agency: Downtown Partners Chicago
Creative(s): Joe Stuart, Amy Ditchman
Producer: Will Meyers

Prod Company: Blind
Director: Vanessa Marzaroli
EP: David Kleinman
Producer (s): Keith Bryant, Amy Knerl, Dana Vaden
Art Director: Matthew Encina
Designer(s): Will Goodan, Chris Saunders, Satomi Nagata, Vanessa Marzaroli
2D Animator(s): Matthew Encina, Jiaran Hui, Yan Ng, Mitchell Anderson
3D Animator(s): Matthew Encina, Jiaran Hui, Chris O’neil, Yan Ng
Keying/Retouching: Satomi Nagata
Storyboard Artist: Vincent Lucido

www.blind.com

Hi all:) how r u. Being a fresher , i would like to ask u all that how can we do roto through tracking. Can it be done and if yes then how. Kindly help me to solve this querry. Thanx in advance to all.

Hello vfx’ers!

I would love to be able to change colors from my maya renders in post using label/object id passes with everything embedded in an exr.

But I have run into problems…

1.I understand that this is a maya question but I can’t find any simple ways of getting my label/object id/coverage passes out from mayas framebuffer. Do I have to assign an mi_label to every object in my scene manually like Chapter III on http://www.sigillarium.com/blog/lang/en/379/#III ?
At http://usa.autodesk.com/adsk/servlet…P=OTC-RSSSUP01
They mention that you could use the Diffuse Material Color pass for masking if you’re just using straight colors, is anyone using this approach?

2.If I do get those passes out (hopefully with some help from some of you) I understand that the label pass will be without aa, now I have been searching quite a lot and found a thread where Hugo had written a macro to get hold of the id’s and then apply some fake aa but it seems that the gizmo is broken in newer versions of nuke.
Therefore I’m requesting a straight out nodal workflow (no gizmos) that helps me getting those id’s as an alpha channel.
I can easily do this with a shuffle node when it comes to r g or b, but how can I get hold of custom colors to use as a matte?

3.What are coverage passes for? I figured they were used to make aa work correctly with non-aa passes hence skipping the need for Hugos fake aa controls in the gizmo. If not… what can one use them for in post?

4.Is anyone using this workflow successfully or will there always be problems when changing an objects color afterwards? My ideal situation would be to be able to do color variants of products I’m rendering without having to re-render everything for each color version.

Thank you very much in advance, hope some of you can shed some light on this.