Hasta La Motion!

One of our favorite projects from 2013 was Patrick Clair’s launch trailer for Tom Clancy’s The Division, a global conspiracy theory rendered in elegant typography and metaphorical imagery.

With the same understated poignance that is his hallmark, Mr. Clair’s latest project is a title sequence created in collaboration with Antibody (Clair’s studio) and Elastic for HBO’s new series, “True Detective.”

In an interview with Art of the Title, Clair explains:

As we started to plan the movement and animation, we faced some interesting challenges. We wanted the titles to feel like living photographs. But the footage was too kinetic and jumpy and stills were too flat and static. Many shots feature footage that has been digitally slowed to extreme degrees. The digital interpolation and artefacts created by slowing footage down often looks strange or tacky, but we found that in this case it evoked a surreal and floaty mood that perfectly captured what we were after.

Read more in Art of the Title’s excellent interview.

Client: HBO
Air Date: January 12, 2014
Opening Title Sequence: Elastic
Director: Patrick Clair
Executive Producer: Jennifer Sofio Hall
Design/Animation/Compositing: Antibody
Senior Designer: Raoul Marks
Animation + Compositing: Raoul Marks
Animation + Compositing: Patrick Da Cunha
Production: Bridget Walsh
Research: Anna Watanabe
Additional Compositing: Breeder
Compositing: Chris Morris
Compositing: Joyce Ho
Production: Candace Browne
Production: Adam West

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The 2009 Primetime Emmy for Main Title Design has just been awarded, last year Mad Men won, and in the running for it this year was:

> Vampire drama True Blood from HBO
> Showtime’s multiple personality comedy United States of Tara.
> AMC’s industry chat fest Storymakers
> HBO telemovie Taking Chance
> And Fox’s body language drama Lie To Me.

And the winner is..

For all the details on who made what, check out this.

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If there’s one thing I love more than a good cast photo (like the cast of the Sopranos on a boat, or the cast of Scrubs.. also on a boat), its a good cast promo.

Full or overly symbolic references and imagery, its the kind of stuff you can only get away with when your playing outside the bounds of the shows usual narrative (or at least a dream sequence) and quite frankly no one does it better than HBO.

Take for example the series return of True Blood, set to the Bob Dylan track “Beyond Here Lies Nothing” is a beautiful moving portrait, open to intrepretion of what we might be able to expect from the latest instalment of the vampire thriller.

Another show that was rampant in there use of seasonal teasers was Six Feet Under, watch some examples after the jump.

Season 5, featuring the song “Breathe Me” by Sia.

Season 4, featuring the song “Feeling Good” by Nina Simone.

Season 3, featuring the song “A Rush Of Blood To The Head” by Coldplay.

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True Blood is the latest creation from Alan Ball, the creator of Six Feet Under and American Beauty screenwriter. Just like Six Feet Under, the main titles for True Blood have been designed by Digital Kitchen, who also did the opener for Dexter.

The high concept premise behind True Blood revolves around the co-existence of vampires and humans in the southern US state of Louisiana. And from the pilot episode at least, it appears Ball intends to draw on vampires and their recent “outing” into mainstream society as an allegory for the struggle to achieve homosexual rights, racial equality and acceptance.

The gritty and compelling opening sequence, accompanied by the track Bad Things by Jace Everett, even goes so far to feature a sign saying “God Hates Fangs”, an obvious play on the famous protest signs of the Westboro Baptist Church.