NIKE SPORTSWEAR: NSW+FBGT


Simple, clean, fun character animation is the order of the day from Seoul’s collective of radness; Sticky Monster Lab.
Brimming with personality it has a slight reminiscence of Grant Orchards Barclay’s commercial, which is no bad thing! Giggles ahoy!


Director: FLA
Producer: NANA
Editor, 2d artists: Joe
3d artist: FLA, YHJ
Designers: FLA, BOO
Music: Cassette Schwarzenegger

Posted on Motionographer

NFL on Fox Sports Redesign by Michael Cina

Recently I stumbled across a project on Michael Cina’s portfolio site that to my eyes was very bold, fresh and engaging. Clean, minimal and graphic – but for American football. The two things seemed antithetical to each other. But in some parallel universe it could exist. Was it on air now? Was it something I missed completely? (I have to admit here, I’m not a big football watcher, so either seemed entirely possible to me …)

As is the case so often, it was a project that was rejected by the network, who then went in a completely different direction. Michael Cina (along with Michael Young when they worked together as WWFT) designed this back in 2005-2006 for Fox Sports. I wanted to find out more, so I got in touch with him to explain some of his process on the project.

Read more …

Posted on Motionographer

Love Theft

Looping animated madness and goodness from German animator Andreas Hykade

Credit Where Credit Is Due

When we see something great here at Motionographer HQ, we really like to know who’s behind it. We want to know who it was made by. And we like to find more of that person’s work, and delve deeper into what they do. This post is a bit of housekeeping for us, but we think it’s an important point that we’d like to see become an official policy for everyone in this field.

It’s pretty simple. When you post work on your site – include credits. That means that each and every person’s name and their role involved in the production of a particular piece should be listed along with the work. This should also include a link to each person’s personal URL so that other people can find them.

Ideally, our entire industry and the individuals in it would adopt this as a standard practice. We do try to ask studios for full credit lists on pieces that we post in the main column here, and we applaud all the companies that include them on their sites. And we think everyone should do it.

If everyone did, when you saw a particular piece on a company site, you could also find out who art directed it and who composed the music. And when you saw the same spot on a freelance 3D artist’s site, you could check that she did rigging and modeling on it. I know this might get a bit political when agencies, studios, and individual artists are all involved, each trying to get recognition for their part of the process.And some folks may not always want to acknowledge their partners at all. But, it would be great if we could all agree that we’ll all include each other on a comprehensive and all-inclusive list. We think the fair thing is to be transparent and attribute everyone involved so that there aren’t any mistakes, omissions or illusions. This is also to prevent anyone from claiming more credit than they’re due or trying to create the appearance that they are the sole entity responsible for a piece of work. We all know that most pieces of work in Motion Design and Animation involve lots of people and it’s nice to be able to see who they are and how many folks worked on a given project.

So, please agencies, studios and PR folks, send us complete and correct lists of credits for the spots you submit. They should probably include all the agency credits (which you’ve checked and gotten approval on), your own studio’s credits – including each individual artist (staff and freelance) who worked on the spot and also anyone else who worked on music, sound design, matte painting, rotoscoping, etc. And please, staff artists, individuals, freelancers and students – include credits with your own work on your own site as well. Those should also include everyone involved, and you should clearly state your role in each piece you present. Don’t post work that is not yours or pass off finished boards or comps as your own if you were only involved in one part of the process.

I’ve been doing this on my own site and with PSST! for years. It’s pretty simple to credit every one involved and it really creates good will. Being generous with proper recognition and with links is really the least we can do.

Thoughts?

Posted on Motionographer

Sehsucht: Lamborghini Pacemaker

Sehsucht’s latest production is this dark and elegant short film for Lamborghini’s super sports car, Gallardo Superleggera. Lamborghini Pacemaker is an epic journey that follows the transformation of carbon fiber to birth a superior sports car.

Never has the power of carbon fiber been portrayed in such CG excellence, including photo-realistic terrain and debris. These elements, fused with its high-contrast, hyper-realistic lighting, awesome camera work and perfectly-paced animation make this piece as intriguing and solid as any of Sehsucht’s work.

Please check out the Directors Cut and Making of Lamborghini Pacemaker.


Client: Lamborghini, Sant´Agata Bolognese, Italy
Director Brand & Design: Manfred Fitzgerald

Agency: Philipp & Keuntje, Hamburg, Germany
Creative Direction: Diether Kerner, Jo Marie Farwick
Art Direction: Alexander Norvilas
Copy: Dennis Krumbe
AP: Diana Scarfó, Alex Schulte
Consultant: Steffen Schwab

Production: Sehsucht Hamburg, Germany
Directors: Hans Schultheiss, Ole Peters
DOP: Bernd Wondolek, Ole Peters
Concept Design: Axel Brötje, Peter Balicki, Silke Sieler, Mate Steinforth, Lasse Clausen, Helge Kiehl
3D Artists: Timo von Wittken, Maurice Panisch, Peter Balicki, Hannes Geiger, Felix Geremus, Matthias Thomann, Joern Engelke
2D Artists/Compositing: Christian Heyde, Thomas Schindler, Tom Abel, Jan Toensmann, Sebastian Spitze, Moritz Glaesle, Michael Welz, Max Dennison (Matte Painting)
Editor: Ole Bergmann
Producer: Jan Tiller, Jens Monske
Music: DamienDamien

Posted on Motionographer

A Woman’s Life Through Dougal’s Eyes


Dougal Wilson’s latest spot for John Lewis (produced by Blink with VFX from MPC) flexes both his stronger and often contrasting skills; “in-camera” trickery whilst maintaining even pressure on the viewers’ heart strings.

The ambitious camera-move in this spot is an evolution of some of Dougal’s older work in the same vein (see Jarvis Cocker – “Don’t Let Him Waste Your Time” and Boots – “Bus Journey”) . While most folks get wrapped up in the technical aspect of such a project, Dougal continues to focus on the nuances of performance and warmth in cinematography that make this piece his own.

This is yet another prime example of the importance of a singular vision in an industry that can risk being diluted by technique-driven work and the sacrificed narrative that can come as a result.

Agency: Adam & Eve, London
Creative Director: Ben Priest
Copywriters: Ben Tollett, Emer Stamp, Steve Wioland, Matt Woolner
Art Directors: Ben Tollett, Emer Stamp, Steve Wioland, Matt Woolner
Agency Producer: Leila Bartlam

Production Company: Blink, London
Director: Dougal Wilson
Executive Producer: James Bland
Producer: Matt Fone
DP: Dan Landin
Offline Editor: Joe Guest @ Final Cut

Post-Production: MPC Producer: Louisa Cartwright
TK: Jean-Clement Soret
Flame: Dan Adams, Tom Harding, Byron Woodfinden
Shake: Olivier Jezequel
Sound Studio/Engineer: James Saunders @ Jungle

Posted on Motionographer

Oh, Hello for SIFF

Seattle based studio Oh, Hello bring their signature style of cel animation to the Seattle International Film Fest. Like their previous work for the Pacific Science Center, their brand of animation is a much more lively take on how a film festival can bring an exciting and playful approach to its identity, while still maintaining its love of film.

I asked the guys at Oh, Hello to share some info on the project…

WONGDOODY came to us with the concept of an infinite pullback, going through world after world to convey SIFF 2010’s theme of “Inside Out”. Our immediate reaction was that we wanted to somehow incorporate the festival’s rich history and depth of movies into that basic structure.

As the largest film festival in North America, SIFF plays A LOT of movies from all over the world and the more research we did, the more of our favorites we found. Also, SIFF is a film fan festival, so we wanted to do something that was a call out to the fan culture. We tried to load as many film references into the background and foreground of each scene as we could. Another call out to film fans was to try and incorporate the spirit of all these amazing film posters that fans are now drawing and posting on their flickr, deviantart, facebook, etc. Our take on that was to animate the entire spot, creating something new yet recognizable.

Production Co.: Oh, Hello
Creative directors: Dan Brown, Thai Tran
2D Animators: Dan Brown, Thai Tran, Yassir Rasan, Lee Grambush
3D Animators: Lee Grambush
Compositing: Dan Brown, Thai Tran, Lee Grambush
Rotosope and illustration: Yassir Rasan, Leslie Ann Kam
Producer: Nathan F. Barr

Also, check out their new work for Nike.

Posted on Motionographer

Vincent Fournier

vincentfournier
Vincent Fournier is a photographer that has a distant observers aesthetic.

Edouard Salier for Coke


Director Edouard Salier and production company Paranoid US deliver another amazing football themed spot in time for the World Cup. This time working for Coke, they tell a story in almost mythic grandeur of a boy’s quest for a personal and unique celebration. The spot elegantly shows the spirit of the game and isn’t too blatant in it’s delivery. Kudos to Coke for once again trusting in their audience to have some intelligence.

Oh, if anyone is interested, the track is by K’naan

Watch Quest

Coca-Cola “Quest”

Global Brand Director – Shay Drohan
Project Lead – Emmanuel Seuge
Creative Excellence -Jonathan Mildenhal
Agency – SANTO, Buenos Aires
Creative Directors – Sebastian Wilhelm, Pablo Minces
Art Director – Maximiliano Anselmo
Copy Writer – Pablo Minces
Producer – Ezequiel Ortiz
Account Director – Ignacio Diez
Planner – Martin Cole

Production Company – Paranoid US
Director – Edouard Salier
Executive Producers- Claude Letessier, Cathleen O’Conor
Flame Artist – Christophe Richard
Flame Assistant – Amandine Moulinet
Producer – Anne Lifshitz
Graphic Designers – Yué Wu, Corentin Rouge, Marthe Salier, Damien Martin, Julien Michel, Xavier Reyé, Florent Gombeau

Post Company – Digital District
Post Supervisor – Peggy Tavenne
Executive Producer – David Danesi
VFX Artists- Marc-Thomas Cave, Jean Lamoureux, Thomas Marque, Florian Rihn
Modeling – Jimmy Cave
Animation – Romuald Caudroit, Remi Gamiette, Margaux Durand-Rival, Nicolas Dabos
Lighting – Nicolas Belin, Nicolas Vion
Audio Company – X-Track
Mixer/Engineer – François Roy
Executive Producer – François Roy
Track Artist – K’NAAN

Posted on Motionographer

One Click Dog

oneclickdog
Some really nice illustrative production design from One Click Dog who have simple game play objectives that get progressively more difficult.