Hasta La Motion!

I have been trying to achieve a peeling effect for a while now in 3DS Max but appears there is no sensible way to do this. Any suggestions on how to do this?

Here is what I was able to do:
http://www.youtube.com/watch?v=9_hTFd_u3t0

How I achieved it:
– Used extruded Helix to imprint (Pro Booleans) on the bottle.
– Created bones along the helix
– Created Spine IK
– Skinned the bottle (Painful process)

Problem: When I animated the points created from the Spline IK, the bones would get all twisted and stuff – hence the foil look.

Any suggestions on how to achieve all of this easier?

Thanks