The first viral episode showed the domesticated lizard talking to his parents on the phone, warning them that he would be dancing naked with a super model during the first half of the Super Bowl game. The advert broadcast featured Naomi Campbell dancing with Lee and a troupe of Lizards to Michael Jackson’s Thriller.
Animated in-house, with elaborate miniature sets , the first four episodes of the viral racked up over 9 million views online. The story of Lee and Donny has proved to be a huge internet hit.
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“The SoBe Life Water lizards have become pop culture personalities in their own right. We’ve seen an ardent following, especially online” Jeff Dubiel, VP Marketing, SoBe. |
‘On The Bottle’ features Lee and Donny enjoying a pleasant family dinner until a few misunderstandings arise regarding Lee’s latest work contract.
About Mekanism
Mekanism is a San Franciso and New York based production studio, housing film, animation and interactive content creators. The Mekanism studio has a love of good story telling which is infused throughout their viral campaigns, commercials and branded entertainment to inspire measurable brand loyalty.
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