Hasta La Motion!

Este video fue creado en 1917, otra reliquia del anime antiguo producido por Jun’ichi Kôchi.

An Experiment. For more information about the interactive installation BlessU-2 please read: http://www.ekhn.de/ueber-uns/presse/detailpresse/news/an-interactive-experiment-blessu-2-the-blessing-robot.html

Ein Experiment: Die interaktive Installation “BlessU-2” ist Teil des Segensparcours auf der Weltausstellung der Reformation in Wittenberg an der LichtKirche. Sie soll zu Diskussionen über das Thema Segen und Künstliche Intelligenz anregen. Mehr: www.lichtkirche.de/segensroboter

(Film by EKHN/Medienhaus)

Zee Melt 2017 has made it through the first two days of its schedule pretty swiftly. Even though the conference puts its focus mostly on advertising and the different aspects of it, it had something for pretty much every vertical of the industry.

Why?

It is because in today’s time, be it a service, product or a brand, they are all interspersed with advertising in some form or the other, however, digital definitely takes the lead.

We attended a session titled ‘Strategy, Creativity & Technology’ and it turned out to be pretty interesting.

The post-lunch session of the day was initiated by Fast Future Publishing, director, Steve Wells. He started his presentation with the title, “Artificial Intelligence – What’s all the fuss about?”

He explained what are the chances of robots taking away our jobs in the next 20 years. According to the Business Insider report he projected, telemarketing, accountant and auditors, retail salespersons, technical agents are in top of the sector-chain where AI or artificial intelligence are likely to take over.

However, he was quick to add to it that technology also creates more jobs – if some sectors will be taken over by AI, there would be new sectors to manage them, hence creating new opportunities. According to statistics, around 65 per cent of the children joining primary schools now would be working on jobs which don’t even exist yet.

Further he mentioned, how future family choices might be challenging, as human augmentation, that is genetic modifications and nootropic cognitive enhances drug will help us in keeping up with the pace of work. Our daily lives might be managed by AI, from reading to appointments; it might even know more about us than our family / partners would.

Concluding his session he stated that science and advancement is reshaping every aspect of our lives and it will deeply impact the way we go about it.

The session was followed by Kantar South Asia chief strategy officer Hemant Mehta, providing insights on how the consumer behaviour is dissected for better reach. He stated that messaging and calls are still better ways of communicating as it builds trust, as long as you get them on your mobile, because it is more personalised messaging. Government messaging notifying the masses about various schemes worked more than the message-promotion attempt from the private sectors except in the health sector where private sectors were ahead.

Mehta stated that mobile is possibly the most powerful mode of communicating now as it acts as an entertainment device as well. From games to music, everyone uses mobile and reaching out to masses is much easier because of the same thing.

Concluding his statement, he said everyone must be open to new things as the dynamics are about to change for good in the coming years.

Wrapping things up for the session was an unscheduled talk by Facebook, creative strategist, Ram Cobain. Titled ‘Creativity in a strange new world’, through his session the speaker projected how creativity is used in this world of technology.

Cobain stated how we are going the visual-first way and how in this age where our average attention span is of mere eight seconds, the measures which should be taken. He described it as a three-step process.

1. Compression: He insisted on packing more in short time limits. Thus the message/s have to conveyed in the given time in a creative and crisp manner.

2. Context: Through this point he focused on the context of the advertisement and how the content should be more customised and personalised to tap in the correct audience.

3. Combination: As the title is self explanatory, it has to be a combination of both creativity and technology to reach and optimise advertisement campaigns.

He further explained that Facebook users browse the platform in three ways or rather modes – ‘on the go’, ‘lean’ and ‘lean back’ – and the content is curated and targeted at each of the segment differently given browsing patterns.

Finally, he shared some tips which people should actually follow to get through their audience which include, immersive content, redefining storytelling, creating social experiences in real time and doing work that feels good.

The post The intersection of creativity, technology and strategy lights up Zee Melt session appeared first on AnimationXpress.

S S Rajamouli’s magnum opus Baahubali 2: The Conclusion gained staggering numbers at the global box office since its release on 28 April, 2017, and there is a new story every week of it breaking records, creating new ones and then breaking those too.

The VFX-heavy sequel‘s Hindi dubbed version has become the first movie to cross the Rs 500-crore mark (in India). At the worldwide box office, it is about to cross the Rs 1,600 crore mark making it one step closer to the Rs 2,000 crore club.

After creating history in the Indian cinema, the Prabhas-starrer is gearing for a grand release in China towards the end July this year, DNA reported. Baahubali 2 has already been released in several countries overseas and has become the highest earning Indian film there. Now, it is time for this Indian epic to enthral the Chinese audience.

Baahubali: The Beginning was released in 6,000 screens in China and the makers are aiming for a larger release of the sequel. It’s been reported that the filmmakers have chosen to dub the film in Mandarin instead of sub-titling it for the Chinese audience. The film will have a new international version as well, which is being edited by the same Hollywood editor who previously worked on Baahubali: The Beginning, Vincent Tabaillon (Now You See Me, The Incredible Hulk).

Arka Media Works business development head Kishore Kedari said, “It will be the next Indian film after Dangal to release in China, and we are excited about its possibilities. Dangal has done record business in China and its exemplary response has upped the quotient for Indian films.”

Amir Khan’s Dangal has already created waves at the Chinese box-office and has become the first Indian film to enter the Rs 1000-crore mark in China. As per trade experts, Baahubali 2 is very likely to create history in China too.

The post ‘Baahubali 2’ headed for record-breaking business at Chinese market in July appeared first on AnimationXpress.

2K announced that Cleveland Cavaliers point guard, Kyrie Irving, will be the cover athlete of NBA 2K18, the next iteration of the top-rated and top-selling NBA video game simulation series of the past 16 years*, which will be available on 19 September, 2017. The selection of Irving marks his first appearance on the cover of NBA 2K and comes at a pinnacle point in his career after consecutive dominant years with the Cavaliers and a repeat appearance at the NBA Finals this season, which has appropriately earned him the nickname, “Ankletaker.”

“It is well known that I’m an avid player of this series and I am honoured to be the cover athlete of NBA 2K18,” said Kyrie Irving, who has his sights set on another ring and is making a run for back-to-back championships. “It’s surreal to be featured on the cover and I can’t wait to dominate on the virtual court with all of my fans this fall.”

Irving’s basketball resume includes a Rookie of the Year award in 2012, NBA All-Star Game MVP in 2014, and the 2016 NBA championship that marked one of the most incredible upsets in NBA Finals history with a team-high 27.1 points per game, making him the unquestioned choice in bringing NBA 2K18 to fans around the world.

“It’s obvious that Kyrie isn’t disappearing from the spotlight anytime soon, so we’re thrilled to have him as our cover athlete, alongside Shaq for the NBA 2K18 Legend Edition,” said NBA 2K, VP of marketing Alfie Brody. “He’s a more-than-worthy recipient of this honour, and joins so many other greats who were cover athletes before him.”

The NBA 2K18 Standard Edition includes in-game content, including:

5,000 Virtual Currency
10 Weekly MyTEAM Packs
Kyrie Outfit Pack
and more!

NBA 2K18 pre-order details will be available soon.

The post Kyriediculous: NBA Champion, Kia NBA All-Star MVP, and Cover of NBA 2K18 appeared first on AnimationXpress.