Hasta La Motion!

Sony is promoting the XBR-A1E OLED television screen with “Earth Rising”, a commercial presenting an other-worldly perspective on clarity. Filmed in the Atacama Desert in Chile, the Sony Bravia Earth Rising film presents the concept of the Earth Rising on Earth, a newly imagined horizon allowing the demonstration of contrast, deep blacks and life-like colour. At first we could be excused for thinking we’re on the moon as men, women and children drive through a desolate landscape to reach their dawn viewing spot. But we get a glimpse of a reptilian creature, and helmets are removed, and we’re let into the secret of the Earth Rising magic, a huge viewing screen wall in the desert. The super: “Experience a whole new world”.

Captured by various cameras such as the Sony F65 or the Alpha 7 Mark II in a perfect 8K resolution, the film delivers exactly the qualities that characterize the new Bravia series: a visual experience that shows the incredible, but almost the feeling of the human eye There is reality. The absolute black of the night desert paired with the impressive colors in which the earth rises, shows the contrast strength that is found on the Sony Bravia OLED.

Sony head of brand and product communication, Shuhei Sugihara, explains the creative thinking behind the campaign:

“The campaign is in the Sony Bravia tradition of delivering visually stunning films. At the same time, we are introducing more storytelling as a new element, opening up more possibilities for brand communication. This year’s campaign is different from what we have done in many years of great Bravia campaigns. I think ‘Earth Rising’ is one of the most impressive and technically sophisticated scenes we’ve ever filmed. With the launch of the OLED, we also wanted to communicate a message – this is the ‘dawn of a new era of television’. In this sense, the spot is the perfect creative translation of all that we want to say.”

Gabriel Mattar, executive creative director at DDB Berlin, says:

“Sony has taken to the stars in the development of the Bravia OLED. In our third international Bravia campaign, it has therefore been a natural step for us to reach for the stars too.”

Sony Bravia Earth Rising Credits

The Sony Bravia Earth Rising campaign was developed at DDB Berlin by executive creative director Gabriel Mattar, creative director Hande Güler, managing creative director Myles Lord, art directors Mahmoud Fathy and Jacopo Biorcio, copywriter Andre Santa Cruz, agency producer (TV) Jens Mecking, print producer Petra Kraus, managing director Toby Pschorr, account manager Federica Sibilla, client service director David Barton working with Sony Pan European consumer marketing head Mikio Nakazawa, head of brand and product communication Shuhei Sugihara, brand and product communication manager Alessandra D’Avino, art directors Richard Small and Johan Andrews.

Filming was shot by director Ben Tricklebank via Soup Film with director of photography Sebastian Winterø, editor Benjamin Entrup. Local production in Chile was by La Casa Films.

Post Production and visual effects were produced at NHB Studios Berlin, by producer Fiddy Sigmund, VFX supervisor Nhat Quang Tran, 3D artists Tany Heider and Andreas Petri, lead online artist Tobias Horvath, nuke artist Sebastian Ludwig, and colourist Pana Argueta.

Music, Robot Koch and Savannah Jo Lack “Heart as a River” ft. Delhia de France, was supervised by Visions from the Roof.

From the album Peace Sign – out June 9th Preorder the album on beach smoke vinyl: https://ongakubakarecords.bandcamp.co… Follow Marias on facebook: https://www.facebook.com/mariastheband/ Wanna learn more about the making of the video? Read the Booooooom interview: http://tv.booooooom.com/2017/05/23/video-premiere-marias-little-bugs-interview-with-ori-toor/

Perpetual Path is a short art film by Maxim Zhestkov about the dialogue and tension between nature and technology, sound and silence, organic and artificial. Inspired by the visual language of nature, architecture and technology, the film conveys a story about the inevitable transformation of old principles through the irresistible force of time. Design and Animation by Maxim Zhestkov / www.zhestkov.com Sound by Combustion / www.combusion.studio Behance: https://www.Behance.net/gallery/51071161/Perpetual-Path-Short-Film Making-of: https://vimeo.com/219637985 Follow me on: Instagram: https://instagram.com/Zhestkov Facebook: https://www.facebook.com/ZhestkovMaxim

Making-Of | Lacoste – Timeless Mikros is proud and happy to present the making of “Timeless”, the latest Lacoste film directed by Wanda’s Seb Edwards for agency BETC Paris. The story depicts an epic journey of timeless connexion between a man and a woman, lifted by beautifully crafted visual effects by Mikros teams under the supervision of Stephane Allender and produced by Christophe Huchet and Xavier Questel. Surrounded by numerous green screens, 3D trains and CG backdrops, our heros are carried throughout the decades by an enchanting piece by British music composer Max Richter, until they can finally celebrate their love. Mikros est heureux de vous faire découvrir le making-of de la campagne Lacoste : Timeless, produit par Wanda pour l’agence BETC. L’histoire de ce coup de foudre temporel et épique est porté par des effets visuels cinématographiques orchestrés par Christophe Huchet et Xavier Questel chez Mikros et supervisés par Stéphane Allender. Entre fonds verts, trains en 3D et foule de figurants, nos héros se fondent à travers les époques et se retrouvent envoûtés par la musique, pour célébrer leur amour enfin possible. Agency : BETC Prod. : Wanda Director : Seb Edwards VFX Supervisor : Stéphane Allender VFX Producer : Christophe Huchet, Xavier Questel Lead CG (Paris) : Vincent Coni 3D Team : Adam Tinning, André Monteiro, Jonathan Carrier, Olivier Lukaszczyk Flame: Stéphane Allender, Angus Wilson Coordination VFX: Nicolas Huguet Datalab: Nicolas Daniel, Pauline Royo, Jonathan Cayssials Editor : Léa Latassa