May
26
Catorceava Herramienta de Google: Books
Posted in: AnimationEs una herramienta de google que nos permite buscar libros en la red.
Temáticas diferentes: historia, literatura,viajes,medicina. Etc…
Sepueden descargar en formato pdf.
May
26
Save The Children USA has released “The Most Important Sexy Model Video Ever”, a video using sex appeal to expose the pressing needs of mothers in war-torn countries and urge social media users to take action. Twelve New York City fashion models were invited to shoot a sexy commercial, only to discover that their script would include sobering facts about the plight of children across the world. The advert, time to coincide with Mothers’ Day, has been released in conjunction with Save The Children’s 15th annual issue of State of the World’s Mothers (#SOWM) report, which among other things identifies the best and worst places in the world to be a mother.
http://www.youtube.com/watch?v=bOXMKEnra8w
“Beyond the Mother’s Day flowers and the brunches for the moms in our own lives, we want people to do something for mothers who are facing extreme challenges every day,” said Carolyn Miles, Save the Children president and CEO. “That’s why we set out to create a video that will not only grab people’s attention, but also get them to act. We know that talking about mothers and babies struggling to survive during war and disaster isn’t sexy. But that doesn’t mean we shouldn’t be doing something about it.”
Earlier this spring, Save the Children gained tremendous traction with its “Most Shocking Second A Day” video, which looked at the effects of the conflict in Syria on children. The dramatic video was released at the three-year mark of the conflict and generated nearly 25 million views in the first week.
Credits
The Most Important “Sexy” Model Video Ever was written and directed by Josh Ruben and Vincent Peone (Josh + Vince), part of the founding content team for the CollegeHumor Originals, and produced at Big Block Live, a division of Big Block Entertainment, New York. Editor was Alex Amoling.
Clothing design was provided by Gentry, Samantha Pleet, Paper Denim & Cloth, People’s Revolution, Element Eden.
May
26
Canal+ More Cinema
Posted in: AnimationFrench television channel Canal+ has released an outdoor and print campaign ahead of the Cannes International Film Festival. The “+” identity of Canal takes on a whole new dimension, becoming the foundation of this graphically minimalist campaign. The campaign itself will serve as a game for the public, as they will have to decrypt the collection of movie posters. A fun and colorful challenge, the posters will appear throughout the city, in 4/3, bus shelters and « street » posters.
Credits
The Canal+ More Cinema campaign was developed at BETC Paris by executive creative director Stephane Xiberras, creative director Olivier Apers, art director Jordan Lemarchand, copywriter Julien Deschamps, agency management Bertille Toledano, Guillaume Espinet, Elsa Magadoux and Hugo Chavanel, producer Sarah Belhadj, planner Coralie Chasset, working with CANAL marketing team Alice Holzman, E´oldie Bassinet, Anne-Gaelle Petri and Coline Andre.
May
26
Heineken® is running ‘Cities of the World’, a global advertising aimed to inspire men to live worldly, new adventures by unlocking the secrets of their cities. The fully integrated campaign includes a 2 minute TVC, on-line activation and special edition Heineken® bottles. The latest TVC, ‘The City’, is the seventh film in ‘The Legends’ series featuring Men of the World who are pushed to discover their limits and go beyond them. The City’s main character embarks on an adventure by following a set of business cards lost by a beautiful woman, Eve, with each card uncovering surprising and hidden venues in his city. The TVC is a reminder to Men of the World that every great city offers an endless adventure within its sky-scraping towers and neon lit streets. It reinforces the notion that men should never stop exploring their own urban backyard.
http://www.youtube.com/watch?v=OUlCqKghdic
To celebrate the launch, Heineken has produced a set of specially designed bottles, each with one of six global cities printed on it; New York, Shanghai, Berlin, Amsterdam, London & Rio de Janeiro. Special edition bottles will be available globally.
“Men of the World want to make the most out of their time in the city, because they know life only gives them one shot. So they really live their city by seeking out new experiences and adventures and they have an underlying fear of missing out on the best ones (FOMO),” said Gianluca Di Tondo, Senior Brand Director Global Heineken Brand. “Heineken is always looking for innovative ways to interact with our Men of the World. Knowing that they fear missing out, Heineken is there to help by giving them the inspiration they need to become legends in their city.”
“Our Men of the World know the usual hotspots in their cities, and they are hungry for new experiences,” continued Gianluca Di Tondo. “The ‘Cities of the World’ campaign aims to inspire and motivate them to get out of their comfort zones, to embrace the unusual and embark on worldly adventures in their own cities.”
Credits
The City campaign was developed at Wieden+Kennedy, Amsterdam.
Filming in Hong Kong was shot by directing collective Traktor via Partizan.
May
26
FACOM RFID Tools Found in Hay Plane
Posted in: AnimationFACOM, a tools company in France, is promoting RFID Tools with a print advertising campaign featuring a straw plane. In the aeronautical industry, looking for a lost tool is like looking for a needle in a haystack. With the help of radio frequency identification connection integrated in the FACOM tools, finding a lost tool in a plane is that easy.
Credits
The Lost Tool campaign was developed at Havas 360, Paris, by executive creative director Thomas Derouault, creative director Alban Penicaut, art director Benoit Pinon, copywriter Constantin de La Borde and producer Cecile Ousset. 3D retouching was done at Carioca.
May
26
What I See for Special Olympics
Posted in: AnimationProcter & Gamble is promoting sponsorship of the Special Olympics with “What I See”, a television commercial featuring athlete Molly Hincka. Molly’s mom did what any mother would do — she never gave up on her child. In honor of Mother’s Day, P&G will be matching Special Olympics donations, up to $200K, through June 1. Give at specialolympics.org/mom.
http://www.youtube.com/watch?v=B51Bs4u10ZA
Credits
The Special Olympics campaign was developed at Wieden + Kennedy Portland by executive creative directors Mark Fitzloff and Susan Hoffman, creative directors Karl Lieberman and Danielle Flagg, copywriter Tatum Shaw, art director Ken Meyer, producer Jennifer Fiske, agency executive producer Ben Grylewicz.
Filming was shot by director Malcolm Venville via Anonymous Content with executive producer Dave Morrison, line producer John Benet, director of photography Dion Beebe.
Editor was Kyle Valenta at Joint Editorial with producer Shelli Jury and executive producer Patty Brebner.
Visual effects were produced at A52 by Flame artist Paul Yacono, producer Megan Meloth. Titles and graphics were produced at Brand New School.
Sound and music were produced at Stimmung by composer Chip Jenkins, producer Ceinwyn Clark. Sound was mixed at Lime Studios by Loren Silber with producer Jessica Locke.
Photo retcouching was by Amy Corcoran.
May
26
Coldplay Magic
Posted in: AnimationColdplay’s single “Magic”, the first from the new album Ghost Stories, is featured in a black and white music video directed by Jonas Akerlund. Inspired by the 1920s silent film era the music video features Chris Martin as two characters and Crouching Tiger, Hidden Dragon star Zhang Ziyi as their love interest. “Magic” follows the story of a beautiful magicienne (Zhang), who is married to a hateful, drunk magician, played by Chris Martin. As she works on her act with her young, doting assistant, Christophe, (also played by Martin), her husband grows jealous. Meanwhile, Christophe works on his own tricks, including levitation.
http://www.youtube.com/watch?v=Qtb11P1FWnc
http://www.youtube.com/watch?v=Vs4rH0T_0Jk
Credits
Magic was shot by director Jonas Âkerlund via Black Dog Films with producers Svana Gisla and Scott Purrouy, executive producers Phil Harvey and Dave Holmes, director of photography Par M Ekberg, photography assistant Luke Fisher, production designer Emma Fairley and stylist B. Âkerlund, hair and makeup artist Dominie Till, Ziyi makeup artist Ozzy Salvatierra.
Post production was done at Jump by editor Luis Moreno, lead assistant David Johnston, VFX supervisor Jon Dean, assistant Adrianna Merlucci and executive producer Alexandra Leal. Finishing was done at Poetica. Telecine was by Pana Argueta at NHB Berlin. Graphics were by Robin Olofsson. Retouching was by Anders Thessing.
Sound was designed by Weston Fonger at Yessian.
May
26
Lego Masters in Pixel Art
Posted in: AnimationLego’s Master series is a print advertising campaign featuring the work of five painters interpreted in blocks by Milan art director Marco Sodano. The series includes Leonardo da Vinci’s “Mona Lisa” (1505-1507), Vincent van Gogh’s “Self Portrait”, Grant Wood’s “American Gothic” (1930), Rene Magritte’s Johannes Le Fils de L’Homme (1964), Vermeer’s “Girl With A Pearl Earring” (1665) and “Lady With an Ermine”, a portrait of Cecilia Gallerani painted by Leonardo da Vinci (1489/1490).
Credits
The Lego Masters campaign was developed at Geometry Global, Hong Kong, by creative director Kenny Blumenschein and art director Marco Sodano.
May
26
John Lewis, the UK store chain, is celebrating 150 years on the British High Street with a commercial set to the Kinks 1970 hit “This Time Tomorrow”, performed by Gaz Coombes, former lead singer of Supergrass. The commercial is a joyous and celebratory look at life in Britain from past to present, reflecting the fact that John Lewis has been ever present in their customers’ lives, constantly changing and responding to their needs over the past 150 years. “You’ve never stood still. Neither have we. #JL150″. John Lewis is collaborating with longstanding suppliers to create unique and exclusive commemorative products, along with special edition prints from the shop’s archive added to contemporary products.
http://www.youtube.com/watch?v=OAxO6KEbTiI
Credits
The 150 Years campaign was developed at adam&eveDDB, London, by creatives Steve Wioland and Matt Woolner, and agency producer Sophie Smith.
Filming was shot by director Dougal Wilson via Blink Productions with producer Ewen Brown.
Editor was Joe Guest at Final Cut.
Visual effects were produced at MPC by creative director/VFX supervisor Bill McNamara, VFX producer Julie Evans and colourist Jean-Clément Soret.
May
26
Johnson & Johnson in Brazil celebrated Mother’s Day this year with “The Welcome Symphony” (Sinfonia da Vida), a video art project directed by Jarbas Agnelli. Three mothers were offered an extra insight into the ultrasound scans of their yet-to-be-born babies. Albert Einstein Hospital doctor Andrea de Barros, physicist/mathematician Paul Bedaque and composer/conductor Jarbas Agnelli collaborated to produce an orchestral work based on the growth chart produced by the scans.
http://www.youtube.com/watch?v=ToQ9-wFFQ7Q
Credits
The Welcome Symphony concept was developed at DDB Brasil.
Filming was shot by director Jarbas Agnelli via AD Studio.
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