Hasta La Motion!

FACOM, a tools company in France, is promoting RFID Tools with a print advertising campaign featuring a straw plane. In the aeronautical industry, looking for a lost tool is like looking for a needle in a haystack. With the help of radio frequency identification connection integrated in the FACOM tools, finding a lost tool in a plane is that easy.

Credits

The Lost Tool campaign was developed at Havas 360, Paris, by executive creative director Thomas Derouault, creative director Alban Penicaut, art director Benoit Pinon, copywriter Constantin de La Borde and producer Cecile Ousset. 3D retouching was done at Carioca.