May
26
Johnson & Johnson in Brazil celebrated Mother’s Day this year with “The Welcome Symphony” (Sinfonia da Vida), a video art project directed by Jarbas Agnelli. Three mothers were offered an extra insight into the ultrasound scans of their yet-to-be-born babies. Albert Einstein Hospital doctor Andrea de Barros, physicist/mathematician Paul Bedaque and composer/conductor Jarbas Agnelli collaborated to produce an orchestral work based on the growth chart produced by the scans.
http://www.youtube.com/watch?v=ToQ9-wFFQ7Q
Credits
The Welcome Symphony concept was developed at DDB Brasil.
Filming was shot by director Jarbas Agnelli via AD Studio.
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