The 2nd wave of online art installations, curated by HKI for the new Diesel perfume Only The Brave is live. This release sees contributions from Michael Paul Young, Tom Muller, Serial Cut™ and Peter Jaworowski.
Yet another nice Papervision 3D site… One to Three is an independent interactive studio based in Shanghai.
Having been involved from very early on in the process, SMNY sent Nic Seresin to supervise the shoot on Staten Island. Each message was shot in HD with a locked-off camera by Nic, complete with folds and wind effects. The lighting was matched to the road scenes by matching time of day and compass bearing. Greg Calas in the SMNY 3D department then modeled 3D objects; matching the shapes and folds of the sheets. This gave the element of dimensionality needed, especially as the camera passed under the bridges.
The SMNY team then began the monumental task of tracking a :30, one shot spot. As soon as a bridge was visible in the far distance it not only had to be tracked, but the depth of field and motion blur matched too. Aided by Assistant Flame Artist Stephanie Isaacson, large scale scene alteration was then required to remove overhanging signage, traffic lights and other advertising hoardings that contaminated the scene. Kirk Balden then used Flame to project and grade the HD captured sheet texture, complete with words, onto the tracked 3D models.
About SMNY
New York and London-based design, animation and VFX studio, Smoke & Mirrors was founded by Creative Director/VFX Artist Sean Broughton (NY), Penny Verbe (UK) and Mark Wildig (UK). A creative and artist-driven company synonymous with vision and originality since its inception, Smoke & Mirrors has consistently succeeded because of its collaborative approach and ability to build lasting creative relationships with directors, producers, agencies and clients alike.
IAVA
Iraq and Afghanistan Veterans of America (IAVA) is the nation’s first and largest nonprofit, nonpartisan group for veterans of the wars in Iraq and Afghanistan. Founded in 2004, IAVA has more than 125,000 active veteran members and civilian supporters in all 50 states. Its mission is to improve the lives of Iraq and Afghanistan veterans and their families.
CREDITS
Client: IAVA/Advertising Council Inc
Spots Title: Signs
Air Date: May 2009
Agency: BBDO NY
CCO(s): David Lubars, Bill Bruce
EVP, Executive Creative Director: Don Schneider
VP, Creative Director: Tony Bennett
Associate Creative Director: Alex Loomis
SVP Executive Producer: Helene Balzarini
Prod Company: @radical.media
Director: Josh & Xander
EP(s): Jim Bouvet
Editorial: Spotwelders Editorial
Editor: Jon Stefansson
Producer: Melissa Nusbaum
Executive Producer: Tommy Murov
Telecine: Co3
Post/Effects: Smoke & Mirrors, NY
Creative Director: Sean Broughton
Lead VFX/Inferno Artist: Kirk Balden
Assistant VFX/Inferno Artist: Stephanie Isaacson
3D Artist: Greg Calas
Shoot Supervisor: Nic Seresin
EP: Celest Gilbert
Producer: Lauren Shawe
Title Graphics: Semerad
Title Graphics Creative Director: Johnny Semerad
Title Graphics Producer: Tyler Jarrett
Music: Frisbie
Composer: PT Walkley
Sound Design: Sound Lounge
Sound Designer: Tom Jucarone
Shoot Location: NY/NJ interstates
Related Links
www.smoke-mirrors.com
www.iava.org
www.adcouncil.org
Senior Lead Character Artist from Sega studio will share experiences with you, currenty working on the Ironman 2
To celebrate the opening of Deste Foundation’s new location on the Greek island of Hydra, Matthew Barney and Elizabeth Peyton will be kickin around in an abandonded slaughterhouse turned gallery to present a top secret “site specific installation.. that will be realized together on site and exhibited afterwards as one work.” Don’t know what that means, but from the looks of the ONE picture that is out on the internetz it COULD be the exhumation of a Peyton-Eminem portrait from it’s hundred year underwater grave with Indiana Jones played by, none other than, Matthew Barney. That’s our guess at least. By the time you read this more photos should be HERE.
tank matchmove from Marko Mrvic on Vimeo.
This is site is run by Sascha Endlicher, M.A. during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
