Hasta La Motion!

NOTE: Some people might find this not safe for work (NSFW).

Optix Digital, based in Hamburg, Germany, flexes their muscles in two new CG spots. First up is Bontrust “Geldvermehrung” (marginally NSFW).

This may be one of the strongest metaphors I’ve seen in a while for global economic convergence. It’s also loads of fun. Unique character designs and a full narrative arc are packed into the tiny space of the spot.

The circling cameras and love-bird music set the perfect stage for what lay ahead at the climax of the story. (Wink, wink.) I wish we could get away with making this type of work in the States!

For a little more behind the Bontrust project, including process images from Optix, read on.

Next up, an action-packed, type-based spot for Inlingua.

Key words and economic phrases comprise helicopters, fighter jets, tanks, and explosions—all obstacles we fight as we make our way toward the final goal. The POV camera work and excellent sound design help sell the ambiance of warfare and chaos as we duck in and around bunkers and dodge bombs of type.

Bontrust

Client: Bontrust Finance

Agency: Grabarz & Partner Werbeagentur GmbH, Fedja Kehl / Paul von Mühlendahl

Production: OPTIX Kreation

Producer: Steffi Beck, Tobias Ziegler

Creation: Andreas Pohl (CD / animation director), Petra Delitsch (AD)

3D Animation: Markus Geerts (Leadartist), Michael Gottschalk, Florian Weyh, Marc Goecke

Posted on Motionographer

Dorkface Alert: Some of us at WMIG went to school to be audio engineers a long, long time ago. Meaning that while learning how to edit 2 inch tape, solder wire, and play with the Linn Drum Machine, we also spent hour after hour micing and crudely tuning drum set after drum set. Now, having recorded EVERY genre of music, the only thing that we actually miss about those bygone days is micing up a beautifully preserved, original Ludwig Vistalite. This was the drum set that John Bonham endorsed in the 70s that had cool names like the Jellybean and Tequila Sunrise? ya ever heard? Eventually discontinued when the Tivoli model sounded the death knell with it’s high concept christmas light design. Too expensive, too many melted drum sets, and too many broken dreams. From a design perspective they still look pretty fantabulous and I wish I could make them into my desk. One day.

A life size model of the winning project for the 5th Peugeot Design Competition, “The main innovative operating feature is its ingenious system of articulation that provides irreproachable road holding allied with the ability the easily thread its way through urban traffic.” Designed by Carlos Arturo Torres Tovar.

Photography: Mark Rubenstein updates, Daniel Shipp launches portfolio

he decided that they are his favorite band ever! So, he produced their new single, Heavy Cross, and their new album, Music For Men. Listen HERE.