Jun 22

AB/CD/CD for Lily Allen’s “F*ck You” [explicit lyrics]

Posted in: arnaud and clement, emi, General, lily allen, music video, parlophone, POV, smearing, warping


There have been many successful POV videos to hit over the past few years (Last Day Dream, Wolverine, Nike Football, Smack My B*tch Up, etc).

However, this recent one from AB/CD/CD (via Frenzy, Paris) adds a playful twist to the tradition. I think I’ve also got a soft spot for this concept since it reminds me of the Headcrusher Skits from Kids in the Hall.

Although some of the compositing doesn’t quite hold up throughout, there are still some great moments. I see a pretty wide viral appeal in the life of this piece with definite YouTube responses in the very near future. Keep your eyes out for the first agency to repeat this one as well…

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May 06

Optix Digital for Bontrust and Inlingua

Posted in: abe lincoln, Bontrust, cg, General, Inligua, Money, Optix Digital, POV, war, warzone

bontrust_02

NOTE: Some people might find this not safe for work (NSFW).

Optix Digital, based in Hamburg, Germany, flexes their muscles in two new CG spots. First up is Bontrust “Geldvermehrung” (marginally NSFW).

This may be one of the strongest metaphors I’ve seen in a while for global economic convergence. It’s also loads of fun. Unique character designs and a full narrative arc are packed into the tiny space of the spot.

The circling cameras and love-bird music set the perfect stage for what lay ahead at the climax of the story. (Wink, wink.) I wish we could get away with making this type of work in the States!

For a little more behind the Bontrust project, including process images from Optix, read on.

inlingua

Next up, an action-packed, type-based spot for Inlingua.

Key words and economic phrases comprise helicopters, fighter jets, tanks, and explosions—all obstacles we fight as we make our way toward the final goal. The POV camera work and excellent sound design help sell the ambiance of warfare and chaos as we duck in and around bunkers and dodge bombs of type.

Bontrust

Client: Bontrust Finance

Agency: Grabarz & Partner Werbeagentur GmbH, Fedja Kehl / Paul von Mühlendahl

Production: OPTIX Kreation

Producer: Steffi Beck, Tobias Ziegler

Creation: Andreas Pohl (CD / animation director), Petra Delitsch (AD)

3D Animation: Markus Geerts (Leadartist), Michael Gottschalk, Florian Weyh, Marc Goecke

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