Hasta La Motion!

“These videos have been an amazing experience for us. T-Pain and Jive gave us their full trust and creative freedom to bring our flavor to their already unique aesthetic. We are grateful for the opportunity and realize how rare that is, especially in today’s market. With that said, it was important for us to establish a cohesive look and feel which played off the album’s cover as this series of videos were specifically designed to be an overall branding campaign for T-Pain.” Syndrome comments on T-Pain project.

“Upon shooting Can’t Believe It, it was clear that this was going to be a lot of fun and something special. The vibe and energy clicked very naturally between Pain and ourselves and that energy spilled all over these videos. It’s one thing to have an artist stand in front of a green screen and perform, but when they interact and play off of what the treatment calls for, that interaction takes it to another level by adding the emotion and soul. T-Pain really went hard with his performances and got what we were going for ultimately being the key ingredient to bringing the concepts to fruition.” Syndrome elaborates on T-Pain work.

“When we were first kicking around ideas for Can’t Believe It, it was important to all of us that we find a way to reference all the far flung locations in Pain’s lyrics in a fresh and imaginative way. Chartering a 747 for a week long shoot in Aspen, Wisconsin, Costa Rica and Toronto proved not to be cost effective, so we decided that a post-intensive approach was the way to go. From there, it was a no brainer that Syndrome were right for the job. We were all tremendous fans of their work and had been looking forward to an opportunity to work with them. Little did we know the end result would surpass all expectations and blow our collective minds. The way the guys perfectly captured T-Pain’s charisma, humor and imagination, highlighting those qualities and more with their ground breaking visuals, it was clear that they would do all three of the videos we had slated. What we didn’t know was that they would achieve the near impossible by topping their previous effort each time out. I have never gotten so many enthusiastic calls and emails about a series of videos. I can’t wait to see what the guys come up with next. I just hope it’ll be for one of my projects.” Max Nichols, VP of Video Production at Zomba Label Group.