BBC Alba, always looking towards the Pole Star.

> Quicktime H.264
(28.5mb)
> iPod Compatible
(3.9mb)
> Watch in Flash
(1.2mb progressive)

> Quicktime H.264
(64.5mb)
> iPod Compatible
(3.9mb)
> Watch in Flash
(1.2mb progressive)

Glasgow based agency Design is Central recently created this series of sublime idents for the new Scottish Gaelic language channel BBC Alba.

The look of the idents are based around the Pole Star, and the idea of an attraction and movement towards it. A concept which is slightly reminiscent of that used by Welsh broadcaster S4/C, is still nonetheless beautifully executed.

Complimenting the idents are a series of menu boards after the jump.

> Quicktime H.264
(8.6mb)
> iPod Compatible
(5.4mb)
> Watch in Flash
(1.3mb progressive)

> Quicktime H.264
(11.6mb)
> iPod Compatible
(5.5mb)
> Watch in Flash
(1.9mb progressive)

> Quicktime H.264
(23.8mb)
> iPod Compatible
(5.4mb)
> Watch in Flash
(3.6mb progressive)