May
18
NOW PLAYING: SLICED on History Channel
Posted in: Your NewsShow Open by Mechanism Digital
New York, NY Mechanism Digital completed the show open and in-show graphics package, including a logo design, currently airing on History Channels. The show features host John McCalmont using powerful tools to slice open an array of everyday items to learn how they work.
History approached Mechanism Digital to design and create the elements that would become the series open, transitions, lower-thirds and ultimately become the shows identity. To establish the most effective image, Mechanisms designer Nate Mulliken performed a thorough study of the program, and researched current design trends. After reviewing all the creative materials and clips provided by the network, Mulliken developed the design for a powerful impression that supports the branding of the show.
The heavy, bold Bladi One Slab font in 3D exhibits the power of the tools and scale of the slices. Within the logo are visual elements that make the text appear to be cut in half as if to study the inner workings of the objects. The elements of the graphics package were then derived from the main design of the open to resonate throughout the show.
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