Mechanism Digital worked with Prudential to convert their iconic Rock logo into a sleek and glossy 3D structure. The animation in Times Square takes the viewer on a ride through the nooks and crannies of the 3D icon. Around every corner, float shiny 3D words describing Prudentials services. As the camera zooms through the end of its travel, it pulls out to reveal the gleaming Prudential logo.
The digital billboard is a 40 foot by 40 foot square Daktronics LED video screen with a resolution of 512 x 512; not the standard specs of the average film or television production. Lucien Harriot, owner of Mechanism states, We really enjoy contributing to new technological formats. It keeps us up-to-date with ever-changing innovations in communications, and allows us to spread our wings across a wide range of media.
About Mechanism Digital:
Established by Lucien Harriot in 1996, Mechanism Digital is an award winning digital production studio and a leading provider for feature film, commercials and episodic television in New York City. Mechanisms creative vision, decades of experience and structured
CONTACT:
Deborah Roth
Mechanism Digital
514 West 24th Street
New York, NY 10011
(646) 230-0230
Debbie@mechanismdigital.com
www.mechanismdigital.com
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