Hasta La Motion!

The directing-collective that brought us these raving rabbits for Groove Armada in ‘07, give birth to about a million more of the CG-varietal for Duracell. This spot also kick’s off the launch of the production outfit, Chuck & Lulu as they partnered with Pleix to drop this one for Oglivy, Paris.

Additionally, after finding a new home in the US with MJZ, Pleix rolls this very different type spot for Lexus Hybrid, “Hello Someday” in collaboration with the Mill, LA. You may have also caught a peak at some of this campaign with the strong series of web-films we recently posted from Elastic.

With the release of these two spots, Pleix continues to remind us of their broad range in both tone and technique.

BUNNY FUSION
Client: Duracell

Agency: Ogilvy, Paris
Executive Creative Director: Chris Garbutt
Creative Director: Nick Hine
Art Director: Antoaneta Metchanova
Account Team: Kim Ball, Anne Karcher
Agency Producer: Caroline Petruccelli

Production Company: Chuck & Lulu, Paris
http://www.chuckandlulu.com
Director: Pleix
Executive Producer: Edward Grann
Line Producer: Katharina Nicol
Post Producer: Sebastien Gros

Post Production: Digital District, Paris
Music: Apollo Studios, Montreal

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HELLO SOMEDAY
Client: Lexus – HS Hybrid

Agency: Team One Advertising
Creatives: Chris Graves-CCO/AD, Jon Pearce-GCD/CW
Agency Producer: Beth Hagen
Assistant Producer: Jenny Valladares
Production Company: MJZ
Director: Pleix
Director of Photography: Chris Soos
Exec Producer: Eric Stern
Line Producer: Caroline Pham
Editing Company: Rock Paper Scissors
Editor: Angus Wall
Assistant Editor: Anton Capaldo-Smith
Producer: Kimberly Colen
Music: Elias Arts
Mixer: Bob Gremore @ Juice
Post Production: The Mill / Los Angeles
Producer: Lee Pavey
Shoot Attend: Giles Cheetham, John Leonti
Lead Flame Artist: Tara Demarco
Assistant Artists: Mike Plescia, Becky Porter
CG Artists: Robert Sethi, John Leonti, Oscar Gonzalez, Yann Mabille, Meng-Yang Lu, Matt Longwell, Alex Hammond, Chris Bayol, Ross Urien, Juan Brockhaus

Posted on Motionographer

Mr. Hide and The Sweet Shop have created a fantastical human-scape in this recent spot for Prius via Saatchi & Saatch, LA. For his first spot outside of the Japanese market, Hide brings a strong sense of humanity and visually arresting nuance.

This ambitious testament to the detail-oriented Director is supported by an Art Department and Production team who enlisted 200 extras in 269 costumes to build this cleverly choreographed world. This one is meant to be watched more than once.

On a side note, Mr. Hide’s feature, Donju is set to premier at Cannes.

Title: ‘Harmony’
Client: Toyota
Product: Toyota Prius
Agency, City: Saatchi & Saatchi, Los Angeles
Executive Creative Director: Mike McKay
Creative Director: Andrew Christou
Integrated Design Creative Designer: Ryan Jacobs
ACD/Art Director: Sean Farrell
Art Director: Tito Melega
Writer: Simon Mainwaring
Director Integrated Production/Multimedia: Tanya LeSieur
Senior Agency Producer: Jennifer Pearse
Production Company & City: The Sweet Shop, LA
Director: Mr. Hide
Executive Producer: Stephen Dickstein, Susan Rued Anderson
DOP: John Toon
Art Director: Guy Treadgold
Production Designer: Rick Kofoed
Offline Editor & Company: Nathan Pickles
Online Editor & Company: Avi Oron, Bikini Edit
Post Production: Perceptual Engineering/Fin Design/Brickyard
Production Service Company: The Sweet Shop, Auckland
Global Executive Producer: Sharlene George
Line Producer: Larisa Tiffin
Casting Director: Suzanne McAleer
Sound Design: Human
Audio Mix: Lime Studios

Posted on Motionographer