HyperX teams up with Champion athletic wear to launch gaming inspired Capsule Collection

HyperX, the gaming division of Kingston Technology Company, announced a partnership with Champion Athleticwear, makers of authentic athletic apparel since 1919, on a limited-edition capsule collection of t-shirts, hoodies and crewneck sweatshirts. This is the first collaboration between HyperX and Champion and is intended to provide gamers with a stylish way to display their passion. The sleek designs feature a rose gold colour scheme, a newly designed composite logo that takes inspiration from both companies’ iconic logos and will be available online at Champion beginning 1 November for a limited time.

“Knowing that HyperX fans, and gamers in general, crave clothing which allows them to express themselves and their passions – we couldn’t be more excited that Champion will be HyperX’s first clothing collaboration. Champion is an authentic American brand with 100 years of relevance in the lifestyle market; the brand’s influence and a knack for creating on-trend looks will help style-conscious gamers proudly display their individuality,”  said HyperX strategic marketing manager Stephanie Winkler .

The new line features a diverse range of designs including the Reverse Weave hoodie, Reverse Weave crewneck and classic cotton tee. The Rose Gold collection, along with additional event-exclusive styles, will also be available to purchase at Post Malone’s second annual Posty Fest music festival on Saturday, 2 November, at the HyperX Esports Truck mobile arena outside the AT&T Stadium in Arlington, Texas.

“Champion has remained at the forefront of sports for the last century and we look to this partnership to forge a path on the cutting edge of esports for us going forward. HyperX is an integral part of the esports community and we’re elated to collaborate with them on this capsule collection. Every step of the design process has been an exhilarating chance for us to play with new colours and designs that are both functional and stylish,”  said  Champion Athleticwear director of brand marketing David Robertson.

The collaboration was a natural fit for the two brands as HyperX continues its journey toward becoming the No. 1 lifestyle gaming brand and Champion Athleticwear expands into the gaming and esports markets. As one of the most culturally relevant gaming brands in the world, HyperX provides Champion Athleticwear with a path to the mass gaming audience known for their love of style and freedom of expression.



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‘Minecraft Dungeons’ introduces its plot with open beta signups

Next year, Mojang will expand the Minecraft universe with Minecraft Dungeons, a new instalment that will take the block adventure to the dungeon crawler genre next spring in the meantime interested ones can take part in a closed beta.

The official form states that one must be 18 years old and have a free Microsoft account to access the Beta Version for free.

Mojang announced the closed beta at MineCon, as well as debuting a story trailer for the game. Like all great epic quests, this is a story-driven by its villain, so that’s what this trailer focuses on. An outcast Illager travels the world, rejected by society until he stumbles upon a square-shaped artefact of great power and then he grows corrupt and mad with power.

As for regular old Minecraft, Mojang also announced the Nether Update during MineCon. It’ll make the Nether a play to stay, not just pass through, with new biomes and NPCs. It doesn’t give any specifics about when the closed beta would begin, but with the launch coming within the next half-year or so one probably won’t have to wait too long.

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‘Call of Duty’ is now available on iOS and android devices

As Call of Duty: Modern Warfare approaches to 25 October release on PC, PlayStation 4 and Xbox One publisher Activision has announced that a mobile version of its popular first-person shooter is available now on iOS and android devices.

Developed by Activision and Tencent’s Timi Studio, the Call of Duty mobile game was announced in late-2018 at a time when PUBG Mobile was gaining exponential momentum. Shortly afterwards, the developers released a public beta version of the battle royale game and now it’s finally available on Google Play Store and Apple App Store.

The game features popular characters like John “Soap” MacTavish and Simon “Ghost” Riley and Alex Mason from the Modern Warfare and Black Ops series. Multiplayer modes include Frontline, Team Deathmatch, Domination, Practice vs AI and Search & Destroy gameplay styles. Domination and Search & Destroy mode is available, but you have to unlock them first.

For both Android and iOS users, the game is available on Play Store and App Store respectively. Users can head over to the app stores in both the platform and download it.

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SYBO Games’ introduces Subway Surfers Airtime a franchise extension on Snap Games

SYBO Games announced the launch of Subway Surfers Airtime, the first franchise extension of the world’s most downloaded endless runner mobile game, exclusively on Snap Games, Snapchat’s real-time multiplayer gaming platform. Subway Surfers Airtime begins rolling out to Snapchatters around the world today.

Designed exclusively for Snap Games, Subway Surfers Airtime is a side-scrolling multiplayer racing game that lets up to ten players surf, slide, grind and glide across a slick 2D cityscape, all in a bid to reach the checkered finish line first. Players can jump into a race instantly with ‘quick play’ mode or compete in the ‘challenge friends’ option. Players collect coins with big air, perfect landings, rail grinds and top poll positions, and can unlock up to 14 Subway Surfer characters in a charming new mini-figure style. Subway Surfers Airtime is among the first games available on the Snap Games platform, and lets Snapchatters play with friends in real-time. In Snapchat, just open a Chat or Group Chat with friends, and tap the rocket icon in the Chat Bar to launch Snap Games.

“We’re thrilled to expand the Subway Surfers franchise and partner with Snap Games on this exclusive release,” said Mathias Gredal Nørvig, SYBO Games CEO. “It’s a win-win to work with a like-minded company that is committed to fun and offer our fans on Snapchat an opportunity to extend the SubSurf lifestyle.”

“Snap Games is mobile games made for friends, so it’s exciting that SYBO has developed its first franchise extension of Subway Surfers for our platform. We can’t wait to see how our community embraces this new way to connect and play with their friends through the familiar world of Subway Surfers,” said Snap Games head Will Wu.

Created by the Danish gaming companies SYBO and Kiloo, Subway Surfers has more than 2.5 billion downloads to date. Subway Surfers pays tribute to world cultures and diversity, as players explore famous cityscapes, sports parks and museums, as well as each locale’s distinct urban vibe.

Designed for synchronous, high-fidelity multiplayer gameplay between friends, Snap Games is built on the powerful PlayCanvas game engine. The platform, which launched in April, features a curated selection of original and third-party titles.

A leader in the industry, SYBO recently announced its participation in the Play for the Planet initiative – 21 companies representing 970 million gamers globally who have pledged to actively use their platforms to inform, nudge and take meaningful action in the fight against climate change. With 100 million active users per month, the gaming sensation Subway Surfers represents a substantial portion of the alliance’s overall platform.

The SUBSURF® consumer brand extends the Subway Surfers lifestyle, offering a variety of consumer products from toys, apparel, accessories, hometex and more, arriving on shelves in 2020.

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Razer unveils campaign to support breast cancer research

Razer the  lifestyle brand for gamers, announced the launch of its #QuartzForACause campaign to benefit the Breast Cancer Research Foundation (BCRF), the largest private funder of breast cancer research in the world.

Throughout Breast Cancer Awareness Month (1 to 31 October), Razer will donate 50 per cent of the purchase price on new limited-edition BCRF Razer Customs mobile phone cases and 20per cent from select Quartz edition peripherals. Gamers can participate nationwide at RazerStores (San Francisco and Las Vegas) and Razer (USA region only). Streamers are encouraged to host charity streams and use the #QuartzForACause hashtag to help raise funds and awareness throughout the month.

“We care deeply about our community. Breast cancer is the most common cancer in women worldwide. Those affected could be our friends, family, or fellow gamers.We all share a hope for prevention and a cure which is why we are ecstatic to support BCRF with this campaign. Together with the support from our fans and the greater gaming community, this may become our most impactful charitable endeavour to date,” said Razer USA SVP and general manager Bob Ohlweiler.

Razer is offering the following ways for fans and customers to get involved and support BCRF:

Razer Customs BCRF Phone Case: Starting 1 October 2019 through 31 October 2019, Razer will sell a limited-edition BCRF Razer Phone case (for Apple iPhone models and selected Android Phones), with 50 per cent of the purchase price to be donated to BCRF. The case will be available to order online to U.S. residents from Quartz Pink Edition Peripheral Collection: Starting 1 October 2019 through 31 October 2019, Razer will donate 20 per cent of the purchase price to BCRF of its Quartz edition peripherals. This includes the new Kraken Kitty Edition Quartz headset, Huntsman keyboard, Basilisk mouse, Goliathus Extended Chroma mouse mat, Kitty Kraken Ears, and Seiren X streaming microphone.

“By partnering with the highest-rated breast cancer organization in the country, Razer is making a real and tangible impact in advancing research. They are harnessing a new and powerful community to take action and fund promising new research, bringing us closer to our mission of ending breast cancer,” said BCRF chief partnerships officer Stephanie Kauffman.

Donate Directly: Razer fans and gamers can make personal donations directly to BCRF on Razer’s campaign page.
The female gaming community continues to grow and studies show that breast cancer is the most common form of cancer, with a diagnosis being shared with a woman in the U.S. every 2 seconds. Many more family, friends and loved ones are also directly or indirectly affected. The Razer #QuartzForACause campaign hopes to light the way to strong contributions for a great cause within the gaming community.


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Corus names Mellany Masterson as new head of Nelvana Enterprises

Corus Entertainment announced the appointment of Mellany Masterson as head of Nelvana Enterprises effective 1 October, 2019.

“Nelvana continues to grow into new markets, new genres, and new business models. I’m so proud of what we’ve accomplished together and look forward to building the momentum on our business and brands.”
Masterson takes over for Pam Westman after Westman’s promotion to President of Nelvana in September. A replacement for Masterson has not yet been named as the company looks to recruit an experienced sales executive to continue to grow the company’s international distribution business,” said Masterson.

With more than 15 years of experience and expertise in the kids’ entertainment and consumer products space, Masterson will oversee Nelvana Enterprises brand strategy, content distribution, digital, licensing and retail development for Nelvana’s extensive brand portfolio.

“As a valued member of the Nelvana and Corus team, we are thrilled to have Mellany take the lead in this role as we focus on growth in content distribution and consumer products, developing key strategic partnerships and accelerating digital expansion plans,” said Nelvana president Pam Westman.

Previously as VP of global consumer products and international distribution for Nelvana, Masterson was the driving force behind securing new brand acquisitions and global partnerships for the company, including expansion into some digital-first toy initiatives. As head of Nelvana Enterprises, Masterson’s focus will be on ensuring greater cohesion across the company’s business units, putting a stronger focus on global endeavors and international expansion.

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Experience BlizzCon from home with the Virtual Ticket

BlizzCon 2019 kicks off on 1 November, when the Blizzard community around the world will come together in person, in-game, and online for two days of games, esports, cosplay, contests, fellowship, and fun. Everyone’s invited to join the celebration from home, with more of this year’s main stage content available to watch live online for free than ever before—but anyone who wants to take their BlizzCon home experience to the next level can order the BlizzCon 2019 Virtual Ticket, available to purchase now in the Blizzard Shop.

The BlizzCon 2019 Virtual Ticket ($49.99) comes with a collection of commemorative extras to help players get into the convention spirit in-game, including items for World of Warcraft, Overwatch, Hearthstone, StarCraft II, Heroes of the Storm, and Diablo III, plus more to-be-revealed surprises. The Virtual Ticket also unlocks access to in-depth, comprehensive live coverage of the show, including the BlizzCon All-Access Channel, the Community Night contests on Friday, the closing festivities (featuring to-be-announced musical performances), and three stages’ worth of developer panels that take players further inside their favourite games.

“This year’s BlizzCon is shaping up to be our best yet, and we want to make sure everyone in the Blizzard community can experience it together, whether they’re joining us in person, from home, or hanging out in-game.We’re looking forward to delivering an epic experience for those watching our free broadcasts—which we’ll have more of than ever before—and for everyone tuning in for all of the extras provided with the Virtual Ticket,” said Blizzard Entertainment president J. Allen Brack.

Epic BlizzCon Extras

This year, BlizzCon attendees and Virtual Ticket holders will receive a multiverse-spanning assortment of in-game extras to help mark the occasion alongside their friends, allies, teammates, guildmates, broodmates, and rivals:

World of Warcraft: Ride the tides of war with a pair of murloc-ified faction leaders: Finduin (for Alliance heroes) and Gillvanas (for the Horde). Plus, bundle up for your next trip to the icy mountains with the whimsical Wendigo Woolies transmog outfit. Available in-game starting today!

Overwatch: Commemorate 25 years of Azeroth as you fight for future Earth with a pair of Warcraft-themed legendary Overwatch skins. Prepare to seek vengeance as Illidan Genji, and call upon the (hard-)light of Elune as Tyrande Symmetra. In-game before BlizzCon!

Hearthstone: Celebrate the excitement of BlizzCon the next time you sit down for a duel with the BlizzCon 2019 Card Back. Then prepare to claim a mysterious Golden Legendary card, to be revealed at BlizzCon. In-game after BlizzCon!

Heroes of the Storm: Make your mark in the Nexus with a commemorative BlizzCon spray and portrait, and ride into battle on the Celestial Deepcrawler mount. It may not look dangerous, but those claws can give you a nasty pinch . . . or wipe out all life on your planet. Available in-game starting today!

StarCraft II: Equip a trio of Brood War–era unit skins and portraits the next time you go into battle. Scout for a zerg ambush aboard the Classic Battlecruiser, hunt your prey with the sinewy Classic Ultralisk, and honor Tassadar’s sacrifice with the Classic Carrier. Available in-game starting today!

And more to come: More BlizzCon bonuses are in the works, including a pair of commemorative wings for Diablo III players (PC/Mac version only)—stay tuned for more details on this year’s legendary haul.

For those who want a maxed-out home-viewing experience with comprehensive, in-depth coverage of the convention, the BlizzCon Virtual Ticket unlocks access to a variety of premium content:

BlizzCon All-Access Channel: The BlizzCon All-Access Channel acts as a virtual tour guide through both full days of the main event on November 1 and 2, exploring every corner of the convention and taking viewers from the main stages to the esports tournaments to exclusive interviews with Blizzard developers and more.

In-depth Developer Panel Coverage: Select panel content from the main BlizzCon stages will be available to view free online, but the Virtual Ticket takes Blizzard players even further behind-the-scenes of their favourite games, with the most complete home coverage available—including all of the panel content on the Mythic, Legendary, and Epic stages. The full schedule will be revealed in the weeks ahead.

Community Night: The legendary creativity of the Blizzard community takes centre stage on Friday evening during Community Night, featuring the BlizzCon costume contest, talent contest, art contest, and movie contest.

Closing Festivities: The Virtual Ticket also provides access to the musical performances during the BlizzCon closing festivities, live from multiple stages on Saturday night. Details about this year’s performances will be announced in the weeks ahead.

BlizzCon 2019 will also feature more free streaming content than ever before, starting with the opening ceremony, scheduled to begin at 11 a.m. PDT on Friday, 1 November, and including more free panel broadcasts than in previous years. In addition, esports fans will once again be able to watch all of this year’s BlizzCon esports tournaments free, including the Overwatch World Cup and the culmination of the World of Warcraft Arena World Championship, WoW Mythic Dungeon International, Hearthstone Global Finals, and StarCraft II World Championship Series. More details on these events will be announced once the complete BlizzCon schedule is made available at a later date.

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Aishwarya Rai Bachchan lends her voice for Disney’s ‘Maleficient’ hindi version

Disney universe welcomes Aishwarya Rai, who will be lending her voice to Angelina Jolie’s character in the Hindi version of the film Maleficent: Mistress Of Evil. The film is the sequel of 2014 film Maleficent, where Jolie plays an evil fairy who puts a curse on princess Aurora, based on the fairytale The Sleeping Beauty.

Talking about Aishwarya Rai being the perfect match for the voice of Maleficent, Disney India head – studio entertainment Bikram Duggal said in a statement, “Looking at how Angelina Jolie fits Maleficent’s role down to the letter, it was hard to imagine anyone else essaying the character other than Aishwarya Rai Bachchan for our local audience. We wanted to build a strong connect and bring her character to life in Hindi and felt Aishwarya’s persona, which is filled with elegance and poise, would be a perfect blend.”

Maleficent: Mistress Of Evil also stars Elle Fanning, Michelle Pfeiffer, Chiwetel Ejiofor, Sam Riley, Harris Dickinson, Ed Skrein, Imelda Staunton, Juno Temple, and Lesley Manville.

Directed by Joachim Rønning, written by Linda Woolverton, Noah Harpster and Micah Fitzerman-Blue, and co-produced by Joe Roth, Angelina with Duncan Henderson, Maleficent: Mistress Of Evil  is slated to release in India on 18 October, 2019.

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Walt Disney Animation brings in four directors for four new theatricals 

Walt Disney Animation Studios has brought on board four filmmakers – Carlos Lopez Estrada (Blindspotting) and Suzi Yoonessi (Unlovable, Dear Lemon Lima), along with Disney veterans Josie Trinidad and Marc Smith to work on four original content for the studio. Each of them are developing new animated films for theatrical release.

The House of Mouse announced this news as Walt Disney Animation chief creative officer Jennifer Lee (Frozen and Frozen 2) intends to increase the studio’s commitment to diversity and inclusion. Among its upcoming slate, Disney animation has Raya and the Last Dragon starring Awkwafina and written by Adele Lim.

(from left to right) Carlos Lopez Estrada, Suzi Yoonessi, Josie Trinidad and Marc Smith

Commenting on this appointment, Lee said in a statement to Variety, “We aim to have Walt Disney Animation Studios serve as the premiere home for filmmakers interested in telling engaging stories within the limitless animation medium. Estrada and Yoonessi are two incredible, inventive filmmakers who have both received acclaim for their work. Trinidad and Smith are masters, lead story artists, who have been instrumental in shaping such films as Zootopia and Frozen 2. We are so thrilled to have these four talented artists join our 96-year-old studio as directors and help us build the stories of our future — adventures in completely original worlds, stories from around the globe, and the next generation of musicals.”

Estrada’s debut live-action film, Blindspotting starring Daveed Diggs, premiered as the opening night movie at 2018’s Sundance Film Festival. That year, he received a Directors Guild Award nomination for first-time directing and was named one of Variety’s 10 Directors to Watch. On the TV front, he recently worked on an episode of FX’s Legion.

Best known for directing the Duplass brothers’ film Unlovable, Yoonessi has also helmed Warner Bros.’ Scooby-Doo origin story Daphne & Velma, as well as short films for Funny or Die.

Since joining Disney Animation in 2004, Trinidad oversaw the story team on films like Ralph Breaks the Internet and Zootopia. Her credits also include Tangled and The Princess and the Frog.

Smith is the story director for Frozen 2 where he is responsible for bringing the directors’ vision for the storyline to the screen. He was hired at Disney in 1993 as an intern and moved up the ranks on the animation team. He has worked on movies such as Treasure Planet, Tangled, Frozen, Big Hero 6 and Zootopia.

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Cosmos-Maya celebrates 150th birth anniversary of Mahatma Gandhi with new kids show

Cosmos-Maya is launching Gandhi, a new animated kids’ show inspired by Mahatma Gandhi, on his 150th birth anniversary. Making its international debut at MIPCOM, the show pays homage to the greatest Indian who ever lived and has been commissioned by the Walt Disney Company India.

Although the show is aimed primarily at 4-11 year olds, it is entertainment for the whole family. The 52 x 11’ episode series is available in all major languages worldwide.

Cosmos-Maya CEO Anish Mehta said, “Growing consumerism and materialism have brought with them the paradox of the ‘extra’. We have started to consume much more than we require. This has started to adversely affect everything, be it our behaviors, our lifestyle, and even the very earth we inhabit. We, however, have also started to take corrective measures. We teach our kids to take cognizance of the good and bad happening in the world and grow up to be conscientious human beings. Gandhi, several decades ago, followed the dictum of a frugal and minimalistic, yet purpose driven life. ‘Trends’ like ecological conservation, fitness, healthy eating, and decluttering have reappeared and are now normative behaviors, but they were advocated by Gandhi a long time ago. He envisioned the Greta Thunbergs of the world when he said, “Be the change you wish to see in the world”. Out of the many gifts Gandhi left for kids of subsequent generations, the greatest is instilling in them self-belief. Today, when the world faces the perils of climate change, global warming, and plastic, caused by the over-exploitation of natural resources, inculcating Gandhian values into the lives of our children is the need of the hour.”

Cosmos-Maya has been working for the past two years to develop a concept that will not only empower children with Gandhi’s values in a non-didactic format, but also to spread the Mahatma’s teachings to kids world over with entertaining, child-friendly and universal storytelling.

Cosmos-Maya SVP revenue and corporate strategy Devdatta Potnis added, “Gandhi will be a tribute to the man who had the power to shape the thinking of generations. With our production might, we are best equipped as story tellers in the sense that we can exercise our Creative Social Responsibility and communicate Gandhi’s teachings in a fun but responsible manner.”

In the series, Gandhi is the wise elder of a contemporary neighborhood in the modern world. A diverse group of people dwell here, all living together in harmony. Every day is different here, some joyous, some challenging, but the two constants are Gandhi’s angelic presence and his three wise monkeys, who always accompany him. Together, they always endeavor to help kids to face their problems, right wrongs, add a positive spin to adversity and finally come out on top. Gandhi passes on his wisdom and guidance to the good people of the town in his own unique, charming way that strikes a universal chord.

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