Hasta La Motion!

An innovator and now proven long stayer the Attik has relaunched their showcase of impressive work, as they say themselves – “We do pretty much everything imaginable in the world of creative communications”

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Mun2 is a cable television network in the US based primarily at the young Latino population. Owned by NBC Universal, the channels name is actually pronounced Mundos, which is Spanish for ‘worlds’, with the branding of the station as “Mun2″ just a stylistic choice.

Designed by PepperMelon, the new set of idents, are meant to represent the stations three different “worlds”.

The three different worlds, along with introducing the channel, also represent;

An internal world, where the holographic projections are a representation of what music is currently transmitting right through the boombox.

An individual world. The ID with the girl jumping in slow motion. A super conceptual work where classic moments in Latin American stereotype-citizens living in the US are represented.

An external world, where different actions and interactions between typical latin-urban symbols are represented.

– Thanks to Fernando from PepperMelon for the videos…

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France Télécom, the parent company of telco Orange, recently entered the world of film, with the launch of its own production company Studio 37.

Studio branding has always interested me, and although Studio 37 is far more subtle than the big studios, this beautifully crafted spot by French agency Moustache is 20 seconds of self described “movie clichés” all done without over emphasisng the fact that its owned by a mobile phone company.

Unfortunately for Australian’s though, our largest telecommunications provider Telstra, has also just revealed that its getting into the movie business, by turning a horrible series of ads into a film.

Telstra: 1. Progression of Australian film industry: 0.

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Comparing the opening titles of the original Kath and Kim to the American remake, its clear this isn’t going to be a line-for-line remake. Most importantly though, for the millions of American’s who will meet Kath and Kim for the first time this Thursday on NBC, I think they might just enjoy themselves.

The pilot made its pre-air debut on iTunes not long ago. All you need to do to download a copy if you’re outside of the States, is get yourself an iTunes account.

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Sky One, Two and Three launched a revamped look in the UK last month. All three networks now share the same set of idents, with just the colours and giant animated numbers setting them apart.

Each network is also embracing a “theme” in their design; solids, liquids and particles, with Sky Three taking on the latter. The new branding is a shift in the right direction, away from the old entirely CGI approach.

Have a look at the solids of Sky One, and the liquid Sky Two variations as well.

– Big thanks to Andrew for sharing.