[NEWS=”http://www.cgnews.com/wp-content/uploads/oasis_redberries_thumb.jpg”]25103[/NEWS]Pete Candeland and Passion Paris inject some fruity fun into Oasis Thé with a new campaign from Publicis WAM. The director, famed for his work for virtual band Gorillaz, has created a summery set of spots to advertise the iced tea drink. The campaign sees a trio of fruity characters stumble upon a Land of The Lost-style tribe of tea leafs, and features the wit and energy characteristic of Candelands work.
Fast-moving and colourful, the campaign shows a lighter side to Candelands work, following the brooding menace of recent Gorillaz music video Stylo. Its also the first time the multi-award winning director has shot a campaign specifically for the French market.
Pete Candeland began his career at Disney in Sydney where he was hired straight from high school on the strength of his drawing skills. From 1993 1999 Candeland worked for animation studios Red Rover and Uli Meyer in London on commercials projects, and for Disney in both Toronto and Los Angeles on the feature film Beauty and the Beast.
Pete joined Passion Pictures as a director in 2000 and began working across many media including design, drawn and computer animation and live action.
In 2001 Candeland and Passion Pictures began a long lasting collaboration with designer Jamie Hewlett and co-creator of the band Gorillaz. This creative team directed 8 award winning music videos for the band from both their albums, Gorillaz (2001) and Demon Days (2005).
In addition to these videos Candeland also directed a series of live performances where the band members were created as computer generated characters for the Brit Awards, MTV Europe Awards and the Grammy Awards in 2007 where the band performed on stage with Madonna.
Pete Candeland Commerical & Ident Work
The award winning BBC World Cup idents for 2002 World Cup, featuring manga style caricatures of both the players and the BBC commentary team, and commercials for Super Target, Tizer, Motorola, 3 Mobile, Korean car brand Kia, and Gordons Gin, amongst others. In 2008 Candeland and Jamie Hewlett collaborated again on the BBCs hugely popular titles for the Beijing Olympics featuring the Monkey King and other characters from Chinese mythology.
Games
Candeland has also designed and directed cinematic trailers for music based computer games including Guitar Hero (Xbox) and Rock Band 1 and 2 (Harmonix). He has also recently directed spectacular intro and outro cinematics for the new Harmonix/MTV launch of The Beatles: Rock Band.
The campaign, which consists of a 10s, 30s and 45s spots, will be airing in France, Belgium and Holland across TV, cinema and the internet.
CREDITS
Client Oasis
Title Oasis Thé
Length 45″
Agency: Publicis WAM
Creative director: Florent Inbert
Art director: Emmanuel Lalleve
Copywriter: Ludovic Marocco
Account manager: Joris Vigoroux
TV producer: Timothé Rosenberg
Production Company: Passion Paris Production
Directors: Pete Candeland
Executive Producer: Marc Bodin-Joyeux
Post producer: Emilie Walmsley
PostProduction: Passion Pictures
Producer: Erika Forzy
Production manager: Gilles de Lusignang
3D Coordinator: Helen Lord
Lead direction: Mario Ucci and Rick Thiele
Lead animator: David Sigrist, Nora OSullivan, Stuart Doig, Kristian Antonelli
Modelling: Ian Brown, Dan Sweeney, Mattias Bjurstrom
Texturing: Melanie Climent
Development and Particles simulation: Julian Hodgson, Alex Doss, Sajjad Amjad
Matte Painting: Joao Ruas, Max Dennison (Matte Painting UK)
Rendering Team: Claire Michaud, Celine Desrumaux, Yann Benedi
Rigging: Francois Pons
Titles: Stephane Coedel
Colourist: Paul Harrison @MPC
Flame artist: Kamen Markov @ MUNKY
Sound design studio: Wam
RELATED LINKS
www.passion-paris.com
