Aug
13
Psyop is quick on the draw with “West,” the studio’s latest cowboy epic in their cardboard-inspired campaign for The UPS Store and agency Doner.
“West” is peppered with the lore of the old frontier, and opens fire on any charge that “certified packing” is all hat, and no cattle. Barnstorming the airwaves with a rough ridin’ emphasis on theatrical swank and rip-roaring thrills, Psyop packs heat, and hangs em’ so high it would make Clint Eastwood blush.
Stay tuned for some exclusive behind-the-scenes action for the forthcoming final spot in the UPS campaign. In the meantime, check out the other two releases:
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