Psyop keeps us happy

Psyop keeps us happy

Happyfication_featured

‘The Great Happyfication’, Psyop’s latest six minute short for Coca-Cola, delves this time into a singing and dancing world inside the Happiness Factory, via agency Wieden+Kennedy Amsterdam. fxguide chats to Psyop creative director Todd Mueller, producer Amanda Miller and 3D lead Kyle Cassidy about how the design and animation studio produced the spot. Plus there’s a behind the scenes video produced by Psyop.

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