Psyop: “Whole New World”
Posted in: 3d, AT&T, cg, Clemenger BBDO, enviornmental, finding nemo, Fish, General, Jon Saunders, Psyop, rethink possible, simulation, underwater, whole new world
In Whole New World, Psyop takes a deep sea plunge into a water world full of unusual and exotic inhabitants for AT&T’s “Rethink Possible” campaign. In many ways, the piece is less stylized and more cinematic, in terms of narrative and musical score, but from a visual standpoint, exhibits many of the CG hallmarks that stay true to the Psyop playbook. While the piece begins on a dark and moody note, the visuals evolve into something more beautiful: a vista of tropical inspired colors that glow like the fluorescence of coral reefs.
As a footnote, this spot, unlike many that the studio has created, is not only for commercial output, but instead, will have a cinematic release at select, stereoscopic movie screens next week and shown before The Last Airbender and Despicable Me. It will also air on ESPN 3d.
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