Sep 02

Sony “Television Redefined”

Posted in: evolution, General, live actions, not to scale, sony, Steve Scott, stream of consciousness, Television


Hints of Patrick Daughters in this stream-of-consciousness live action spot from Sony. 2D animation by Not To Scale’s Steve Scott. If anyone can find full credits, please drop us a line.

UPDATE: Mr. Scott has informed us the spot was directed by Johnny Green with an “insane amount of work by Glassworks.”


Director: Johnny Green (Gorgeous)
Producer: Spencer Dodd (Grey London)
Creatives: Matt Waller & Dave Monk
Agency Producer: Rebecca Pople
VFX: Glassworks
Flame: Duncan Horn
3D: James Mann + his crew
Producer: Misha Stanford
2D Animation Directed by Steve Scott (Not To Scale)
Animation: Ed Wilmore
2D Animation Producer: Lisa Hill
E.P. Dan O’Rourke:
Compositing: James Littlemore

Posted on Motionographer

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Dec 02

The Underwear Rule: Qui non si tocca

Posted in: Animazione 3d, campagna sociale, Commercial, europa, Gods of Design, Grey Amsterdam, Kiko, Motiongraphics, not to scale, Punga, Qui non si tocca, Sergio Damele, Stranieri, The Underwear Rule

Il primo dicembre 2010 a Roma, il Consiglio d’Europa ha lanciato la campagna ‘The Underwear Rule‘, in italiano ‘Qui non si tocca’, contro l’abuso nei confronti dei bambini, alla presenza del presidente Napolitano e dei rappresentanti dei governi europei. Il Consiglio d’Europa cerca di incoraggiare le giovani vittime di abusi sessuali a far sentire la propria voce e chiedere aiuto attraverso una campagna televisiva e digitale. […]

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Apr 14

Not To Scale/Ubik: LateRooms.com “Bubbles”

Posted in: bubbles, cg, Commercial, Cute, General, not to scale, travel, ubik

London-based production company Not To Scale and director Ubik mustered their talents for agency BMB and discount hotel booking service LateRooms.com in “Bubbles.” The :30 advert presents the world’s vacation destinations as microcosmic scenes contained in bubbles that drift lazily through a sun-drenched kitchen.

The soft lighting, stylized modeling and texturing of the CG elements and cheery soundtrack all combine for a subtly nostalgic effect, channeling just the right mixture of whimsy and wonder.

We caught up with Not To Scale for a little behind-the-scenes info and backstory on the project. Check it out here.

Posted on Motionographer

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