May 10

Daniele Gavatorta, aka Gavo

Posted in: Daniele Gavatorta, fox, Fox International Channels Italy, Gavo, Gods of Design, graphics designer, Italiani, Motiongraphics, showreel

Oggi vi presentiamo Daniele Gavatorta (aka Gavo), un motion designer di Torino.
Daniele lavora da 5 anni nel settore dell’advertising e del broadcasting, spostandosi tra Torino, Milano, Treviso e Roma dove attualmente lavora come graphics designer presso il dipartimento grafico di Fox International Channels Italy. Daniele ci scrive che […]

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May 06

NFL on Fox Sports Redesign by Michael Cina

Posted in: Avant Garde, broadcast design, clean, Design, fox, General, information systems, Michael Cina, Michael Young, minimal, NFL, Swiss Typography, WWFT

Recently I stumbled across a project on Michael Cina’s portfolio site that to my eyes was very bold, fresh and engaging. Clean, minimal and graphic – but for American football. The two things seemed antithetical to each other. But in some parallel universe it could exist. Was it on air now? Was it something I missed completely? (I have to admit here, I’m not a big football watcher, so either seemed entirely possible to me …)

As is the case so often, it was a project that was rejected by the network, who then went in a completely different direction. Michael Cina (along with Michael Young when they worked together as WWFT) designed this back in 2005-2006 for Fox Sports. I wanted to find out more, so I got in touch with him to explain some of his process on the project.

Read more …

Posted on Motionographer

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Apr 04

Peppermelon Fresh Projects

Posted in: Animation, Bogota, buenos aires, character design, fox, futuristic, General, matte painting, Mexico City, mtv, peppermelon, Retro Classifica, rich, Silver Cross, South America, Zilveren Kruis

Peppermelon updates! My favourite in this batch is the MTV ‘Los Premios 3009′ (MTV Awards 2009). It features eye-popping futuristic imagining of the 3 main cities: Bogota (top section), Mexico City (middle), and Buenos Aires (bottom). I recommend playing the HD teaser for the most satisfying viewing experience. Also, don’t miss the design rationale here.

Two other favourites of mine : Fox’s Retro Classifica (left, below) and Zilveren Kruis (right, below). Both features very well-considered character and environment designs, yet each is very different from the other.

Without a doubt, Peppermelon has sealed their reputation as one of the best and most versatile studios in the industry.

Posted on Motionographer

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Sep 12

And the Emmy for Main Title Design goes to..

Posted in: amc, American TV, fox, hbo, lie to me, showtime, true blood, united states of tara, Videos: Openings

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The 2009 Primetime Emmy for Main Title Design has just been awarded, last year Mad Men won, and in the running for it this year was:

> Vampire drama True Blood from HBO
> Showtime’s multiple personality comedy United States of Tara.
> AMC’s industry chat fest Storymakers
> HBO telemovie Taking Chance
> And Fox’s body language drama Lie To Me.

And the winner is..

For all the details on who made what, check out this.

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Mar 09

Andre Maat Superelectric: Fox Cult IDs

Posted in: andre maat, flip book, fox, fox cult, General, henk loorbach, italy, superelectric

cult_04
Directing duo Superelectric (Henk Loorbach) & Andre Maat created this series ( part 1 / part 2 ) of idents for Fox Cult (Italy). Produced with Pool Worldwide, these pieces were an off-shoot of a music video Superelectric had done for Kraak n Smack. Simple, seamless and clever executions make each one of these 17 idents an enjoyable watch. Additionally, the palette and quirk of their art direction keep them planted in the Dutch world of whimsy.

You may have also caught this video I posted in January for De Staat. Keep your eyes on these fellas in 09.

Credits

Directors: Andre Maat & Henk Loorbach (aka Superelectric)
Creatives: Elena Frova & Mauro Zinni, Fox Italy
Producer: William Griffioen
Production Company: Pool Worldwide, Amsterdam
DOP: Gabor Deak
Edit & Compositing: Andre Maat & Superelectric
Online: Crabsalad
Art: Goof @ Jelier & Schaaf

Posted on Motionographer

Andre Maat & Superelectric: Fox Cult IDs

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Dec 09

The strange flip book world of Cult.

Posted in: europe, European TV, fox, italy, Videos: Idents

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Based on a music video for Dutch group Kraak & Smaak, the same directors have repurposed the flip-book-meets-real-world concept for this series of idents for Fox owned Italian channel Cult.

According the channel, the idents are “an intriguing game of perspectives in which the protagonist is the claim of the channel: TV or not TV?.”

For a channel which describes itself as “curious, nonconformist and irreverent”, this trippy collection of mildy confusing idents, and an equally strange slogan all somehow works perfectly.

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