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STRAFE® Banned commercial


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The Ultimate Conspiracy Debunker


Most Conspiracy Theories are stupid. By the power of the internet they spread like wildfire and often poison discussions. But there is hope – we developed a way to debunk conspiracies in just a few seconds…

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EVERLY trailer

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Why Do We Eat Spoiled Food?


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References

Braidwood, R.J., et al. (1953) Symposium: Did Man Once Live by Beer Alone? American Anthropologist (55)4: 515-526 http://bit.ly/13CJ0q7

Curtis, V.,  de Barra, M., & Aunger R. (2011) Disgust as an adaptive system for disease avoidance behaviour. Philosophical Transactions of the Royal Society B: Biological Sciences 366: 389-401. http://bit.ly/1AKLMUi

FAO (2006) Good hygiene practices along the coffee chain. http://bit.ly/1Gv3BdB
Fontana C., et al. (2010) Surface microbiota analysis of Taleggio, Gorgonzola, Casera, Scimudin and Formaggio di Fossa Italian cheeses. International Journal of Food Microbiology 138:205–211. http://bit.ly/1w2lTLs

Hart, B.L. (1990) Behavioral adaptations to pathogens and parasites: five strategies. Neuroscience and Biobehavioral Reviews 14: 273–294. http://bit.ly/1AiKYI9
Katz, Sandor. Interview: August 8, 2014.

Kindstedt, P.S. (2013) Making Great Cheeses, part 2. American Society for Microbiology: Microbe Magazine 8(5): 361–367. http://bit.ly/13g60dK

Mennella, J.A., et al. (2001) Prenatal and post-natal flavor learning by human infants. Pediatrics 107: e88. http://bit.ly/1Aupl5S
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Image Credits

1. Rotten apple – Rafal Olkis / Shutterstock
2. Apple – Abhijit Tembhekar http://commons.wikimedia.org/wiki/File:Red_Apple.jpg
3. Cheese – Dieter Seeger http://en.wikipedia.org/wiki/File:Emmentaler_aoc_block.jpg
4. Chocolate – Flickr user jules http://www.flickr.com/photos/58367355@N00/3866423477/
5. Bacteria – US Naval Research Laboratory http://www.nrl.navy.mil/PressReleases/2012/image1_8-12r_1019x671.jpg
6. Kid eating chocolate – Zurijeta / Shutterstock
7. Woman with coffee – beginwithaspin / Shutterstock
8. Bread is torn in half – Laboko / Shutterstock
9. Rotten Meat – arc15 user The_Camp_Ninja http://www.ar15.com/archive/topic.html?b=1&f=5&t=1234345
10. Salami – André Karwath http://commons.wikimedia.org/wiki/File:Salami_aka.jpg
11. Decomposed Meat – Youtube user agnozja https://www.youtube.com/watch?v=1OMTywqUPvg
12. Inside cacao – Irene Scott/AusAID http://www.flickr.com/photos/dfataustralianaid/10708819954/
13. Cocoa Beans – Australian Department of Foreign Affairs and Trade http://www.flickr.com/photos/dfataustralianaid/10687048615/in/photostream/
14. Cocoa Beans 2 – Australian Department of Foreign Affairs and Trade http://www.flickr.com/photos/dfataustralianaid/10687070725/in/photostream/
15. Chocolate – Peter Pearson https://www.flickr.com/photos/peterpearson/2359015164
16. Gorgonzola – Formaggio Kitchen http://www.formaggiokitchen.com/shop/product_info.php?products_id=1153
27. Feet – Wikimedia user Kayau http://commons.wikimedia.org/wiki/File:Kayau’s_feet.jpg
18. Fish Sauce – Wikimedia user Lord Mountbatten http://en.wikipedia.org/wiki/File:Fish_sauce-Vientiane.JPG
19. Kiviaq – Inga Sørensen https://picasaweb.google.com/107346908723426363590/RejseTilGrNlandAug20093#5417783833033827874
20. Stinky Tofu – Wikimedia user Richy http://commons.wikimedia.org/wiki/File:Stinky_Tofu_Mala.jpg
21. Sauerkraut – Wikimedia user Qwerty Binary http://en.wikipedia.org/wiki/File:Sauerkraut_2.jpg
22. Soy Sauce – Flickr user Creative Tools http://www.flickr.com/photos/creative_tools/4341203106/
23. Prosciutto – Flickr user Sun Taro http://en.wikipedia.org/wiki/File:Prosciutto_di_Parma_-_affettato2.jpg
24. Kefir Milk – Wikimedia user Quijote http://commons.wikimedia.org/wiki/File:Kefir_in_a_glass.JPG
25. Kimchi – Flickr user Nagyman http://www.flickr.com/photos/nagy/23219340/
26. Kombucha Mature – Wikimedia user Mgarten http://en.wikipedia.org/wiki/File:Kombucha_Mature.jpg
27. Koumiss bottle – Wikimedia user A.Savin http://commons.wikimedia.org/wiki/File:Kumys-bottle.jpg
28. Katsuobushi – Sakurai Midori http://en.wikipedia.org/wiki/File:Katsuobushi.jpg
29. Wine – André Karwath http://en.wikipedia.org/wiki/File:Red_Wine_Glass.jpg
30. Yogurt – Wikimedia user Oxytousc http://en.wikipedia.org/wiki/File:Yogurtland_Yogurt_High_Res.jpg

Mazda’s history comes to life with BlackGinger and ftrack

Thu 22nd Jan 2015, by Mike Hepburn | Production

[embedded content]

BlackGinger resides in Cape Town, South Africa, with the animation and VFX studio handling projects on both a local and international scale for the movie, TV and commercial industries. Partnering with brands like Heinz, Ribena and Johnnie Walker for numerous projects, the studio recently worked with Mazda to produce a commercial looking all the way back through the automotive company’s history and the Mazda 3 brand.

A project for such a well-known company required a deft touch – CG elements that blended into a historical story being told, adding depth by bringing to life Mazda’s. With that history came a lot of research – 95 years in business is a long time for anything, but especially in an industry dealing with such rapid advancements as the automotive one.

Darrin Hofmeyr, animation supervisor at BlackGinger, explained: “Much research went into recreating every aspect of classic cars that are no longer available, namely the Le Mans winner and the three wheeled Mazdago. We took great care to match the CG cars to the originals.”

But it wasn’t just the cars that needed attention – the locations these vehicles were driving through needed to be as accurate as they could to help tell the story of Mazda. This involved a mix of physical sets, matte paintings and stock footage to create the required illusion.

With a lot of work needing to be done, it was crucial BlackGinger could manage its large team efficiently and communicate across multiple departments effectively. The use of ftrack in the Mazda project meant it was trouble-free and direct when it came to matters of production management.

“Fine details of the schedule had to be planned well in advance and agreed to by all parties,” Hofmeyr explained, “To this end, ftrack’s notifications kept artists up to date with any changes to the live action footage, to the edit and the directors’ notes. Everyone had instant access to updates.”

ftrack is a project management solution for the creative, visual effects and animation industries, offering intuitive workflow organisation tools and augmenting multi-location/remote teams to help them complete projects in the most efficient way possible.

Efficient, flowing communication

But it went further than just being used for notifying people of changes: “Review processes required tight turnaround times too,” Hofmeyr said, “Our VFX Supervisor was able to check, comment on and approve pre comps and versions directly and immediately in ftrack.”

The main reason why the project was so demanding of efficient, flowing communication was down to its complexity. The aforementioned different types of shots mixed together meant a lot of work on film, animation, CG and other areas.

BlackGinger’s pipeline uses a wide range of tools, each playing a key part in getting specific areas of the job done. For the Mazda job the studio used NUKE as the backbone, calling on Houdini for effects, SoftImage and MODO for modelling as well as MARI and Photoshop for texturing and finishing.

Once the commercial was in its final stages of post-production, there was still a lot to do as Hofmeyr explained: “We introduced film and video textures and artefacts that accurately represented the look and feel of archival footage. Whether it was adding film grain, video ghosting or archival ageing, we worked to strike a careful balance to make the resulting commercial feel seamless and authentic.”

When it came to working on the CG vehicles, things had to be photorealistic from every angle – meaning a crucial modelling and texturing phase to create a strong platform for lighting and shading artists.

Getting ready for the closeups

“Since we didn’t have the real car to photograph, finding detailed references was a big challenge,” Hofmeyr said, “We had to rely on schematics and images found online. In the end, we were literally modelling nuts and bolts. Even the windscreen wiper had all of its clips and mechanisms in fine detail. Fortunately we use MODO as our modelling weapon of choice. Its substantial tool-kit helped us to turn out a clean, detailed 165k polygon model.”

Closeups made for another crucial element: texturing. The 787B prototype racing car for example ended up layered out over 20 UV tiles, each map – bar one – being 4k. The ‘bar one’ in question? Housing the close-up portion of the car, it was actually switched out for an 8k map. BlackGinger artists also used The Foundry’s MARI 3D digital painting app to deal with these highly detailed assets. In particular, it’s patch resize tool really helped to capture fine details like scratches, according to Hofmeyr.

Compounding all of this detail was the speed at which BlackGinger’s Mazda project had to be completed: “We had to plan every detail well in advance. It was also essential that our clients understood the pressure of the schedule and were co-operative and helpful,” Hofmeyr explained.

He continued: “Due to schedule constraints, assets were created upfront so that we could work with any of the multiple possible camera angles. We worked in this for three weeks before the shoot. While the edit was in progress, selects were sent through so that we could start planning shots. We knew that the shots may or may not have made the cut but this allowed us to start with lighting setups and rough layout.

“All Flame work, final lighting, rendering, matte painting and other compositing had to be done within eight days of delivery of plates.”

Working with other tools

The ability to use ftrack’s plugins meant the use of other tools was as seamless a process as possible, as Hofmeyr said: “The ftrack plugins we adapted for NUKE and Houdini were great for asset tracking and helped to keep the artists up to date with the latest versions of each asset, minimising errors. They could quickly identify assets that were out of date and update them with a simple click.”

That simplicity came thanks to ftrack’s adaptable, open API – something BlackGinger took full advantage of: “We successfully integrated ftrack plugins, with some internal modifications, into all of the software packages we use,” Hofmeyr said.

He continued, explaining why it was important – and very useful to make these modifications: “Every export is published as an asset version into ftrack. When an artist needs to use a particular asset version, they use ftrack plug-ins to import that asset version into the software they are using. the ftrack plug-ins notify the user of newer versions when applicable and help to manage all assets in the scene.”

On the whole, BlackGinger was very impressed with ftrack and how it helped with such a fine finished product as the Mazda project. “We have seen an improvement in communication and project management across our studio and production teams,” Hofmeyr said, “That allows us to achieve large ambitious projects across multiple teams with little waste and excellent results.”

Related links

BlackGinger

ftrack

Dove Love Your Curls

Dove Hair has launched “Love Your Curls”, an advertising campaign encouraging women to celebrate, love and take pride in their curly hair. The film at the centre of the campaign weaves together stories illustrating the relationship young girls have with their curls. As little girls, many struggle to accept their curls and wish they could change their curly hair to straight. The film reveals that if women with curly hair begin to celebrate all the things they love about their curls, young girls will be inspired to do the same. Dove Hair found that little girls are seven times more likely to love their curls if people around them do.

Dove Hair Curls Mother and Daughter

Did you know that only 4 out of 10 curly haired girls think their hair is ‘beautiful’? The best way to inspire them to love their curls is to celebrate and show them how much you love yours.

“At Dove, we recognize that there is a very complex relationship between a woman and her hair,” stated Rob Candelino, VP of Unilever Haircare. “Our Love Your Curls campaign is intended to inspire millions of women to feel confident about embracing their natural curls. If women show the world just how much they love their hair, they will positively impact the next generation to do the same.”

Dove Hair is introducing the Love Your Curls campaign in tandem with the launch of its new range of nourishing products for curly hair, Dove Quench Absolute. Watch the Love Your Curls film and be inspired to share your curl love story at Dove.com/loveyourcurls. Show the world how you #LoveYourCurls on Facebook, Twitter, and Instagram.

Dove We Want you to love your curls

Dove love your curls

Dove Love Your Curls infographic

Credits

The Dove Love Your Curls campaign was developed at Ogilvy France, Paris.

Filming was shot by director Yan Dal Santo via 1One, Montréal, with Paradoxal producer Gaetan Rousseau and director of photography Barry Russell.

Music was produced at Apollo Studios.

Hyundai i20 Inspiration Engineered

Hyundai UK is promoting the New Generation Hyundai i20 with “Open Your Eyes to Inspiration”, the latest in the “Inspiration Engineered” advertising campaign focused on creativity in the driving environment. Visual trickery combines street art and seasonal variety to provide a sense of delight in driving. “The great thing about inspiration is that once you open your eyes to it, you see it everywhere.” The Inspiration Engineered campaign was introduced in 2014 to promote engineering innovation used in the Hyundai ix35, i10 and i30 models.

Hyundai Inspiration Engineered i20 commercial

Framestore was responsible for the visual effects. Most of the graffiti was applied temporarily to the walls, and with Flame used to weather it and make it look as if it had been there for months. In some cases the artwork couldn’t be applied directly, so Framestore made cut outs look as if they were painted right onto the wall. The giant woman looming over the junction was created in post.

Hyundai Inspiration Engineered i20 commercial

Hyundai Inspiration Engineered i20 commercial

Hyundai Inspiration Engineered i20 commercial

Hyundai Inspiration Engineered i20 commercial

Hyundai Inspiration Engineered i20 commercial

Hyundai Inspiration Engineered i20 commercial

Credits

The Hyundai Inspiration Engineered ad was developed at Innocean by executive creative director Jamie Colonna, creative directors Andy Wyton and Chris Kirk with agency producer David Shute.

Filming was shot by directors Dom & Nic via Outsider with producer John Madsen.

Visual effects were produced at Framestore by producer Kirsty Cleminson, Flame team Ben Cronin, Chris Redding, Darran Nicholson, Jack Fischer and colourist Steffan Perry.

Music is “Hard Equation” by Nerina Pallot, from her January 2014 EP The Hold Tight.

Theo Daley updated portfolio

Theo Daley updated portfolio